What guides Uber’s marketplace?
Our goal is to create a rideshare marketplace where everyone can thrive. So when it comes to pricing and matching rides, these principles shape our work:
Surge pricing is designed to balance the market during our busiest times so that a reliable ride is always within reach.
Upfront pricing gives riders the confidence of knowing what they’ll pay before they request a trip.
The price of a ride can vary by route and time of day, which helps make affordable transportation available to more riders at more times in more places.
Promotions encourage drivers to meet rider demand at the busiest times and places.
We use technology to match riders going in the same direction at the same time, so they can share the trip and the cost.
Marketplace health means keeping the network balanced, so riders and drivers can depend on it for mobility and work.
What’s the latest with Uber?
Shedding more light on new driver surge
Surge pricing is designed to balance supply and demand in our marketplace. Earlier this year, we announced changes to surge pricing for drivers. So after introducing the new driver surge, how have things played out?
Cincinnati’s curb of the future
Uber partnered with the City of Cincinnati to announce the Cincinnati Mobility Lab, a multi-year partnership that seeks to develop innovative transportation strategies.
Expanding access: engineering Uber Lite
While the new Uber rider app has shown increased usage globally, our data shows that rider devices and network connectivity in regions such as Latin America, India, and the Middle East frequently do not meet these requirements.
Building a scalable and reliable map interface for drivers
When Uber decided on a full rewrite of our Driver app, we used it as an opportunity to take a closer look at how we could improve some of the app’s core technologies.
Some of the features described on this page do not apply or are not available in California and in markets outside of the US. As we work to improve the marketplace, we may test functionality and pricing in ways not described on this page.