Please enable Javascript
Skip to main content

How are prices determined?

Riders want a reliable and affordable way to get from A to B. Drivers want dependable earnings. Our pricing technology is designed to meet the needs of riders and drivers—so Uber can be the first choice for both.

Rider price and driver fare

How much a rider pays for a trip is distinct from how much a driver earns for that trip. Here’s why.

Riders pay

In the United States, riders are offered an upfront price on every trip so they can make an informed choice. Upfront rider prices are based on the estimated length and duration of the trip. This estimate can vary as we predict real-world factors like traffic.

Rider payments may also include:

Base fares

Tolls and surcharges


Pool discounts

Surge pricing

Booking fee¹

Rider promotions and subscriptions

Route-based adjustments

Drivers earn

Drivers' earnings are distinct from the price provided to riders at the beginning of the trip. Driver fares are based on the actual time and distance of each trip and are not affected by rider promotions or route-based adjustments.

Driver earnings can also include:

Base fares

Surcharges and reimbursement for tolls¹


Long pickup/wait time/Pool pickup fees

Surge pricing

Miscellaneous fees²

Driver promotions

¹Learn more

²Such as cancellations and cleanups

Uber service fee

Uber's service fee is the difference between what the rider pays and what the driver earns.* It can vary from trip to trip, and it helps fund our platform's operations and driver promotions. It also supports innovation that enables us to serve more riders and drivers.

*Excluding tolls, taxes, surcharges, fees, tips, and driver promotions.

The history of pricing

From the start, pricing innovations have evolved to make mobility more reliable and affordable for everyone

  • 2010: The beginning

    Uber Black enables high-end rides with professional drivers on demand. Riders paid premium prices, and drivers paid a fixed percentage service fee.

  • 2011: Surge pricing

    Surge pricing launches to balance supply and demand. It encourages riders to wait a bit before requesting and encourages drivers to travel to areas of high demand, making Uber more reliable during busy times.

  • 2012: Lower-cost option

    UberX launches, offering more riders access to affordable transportation, which also creates more opportunities for drivers to earn.

  • 2014: Shared rides

    UberPool launches, enabling 2 or more riders going in the same direction at the same time to share the cost, making transportation more affordable. Upfront pricing launches to give riders certainty over the low prices that sharing made possible for them.

  • 2014: Upfront pricing on UberX

    Upfront pricing launches on UberX and other products, as its success on Uber Pool shows that riders value the certainty of knowing the price of a trip in advance.

  • 2017: Route-based pricing

    Route and time of day become factors in the UberX and Uber Pool prices, as we expand access to affordable transportation for more riders at more times in more places.


Learn more about pricing

Take a closer look at the elements that contribute to Uber’s pricing.

Surge pricing

Surge pricing is designed to balance the market during our busiest times so that a reliable ride is always within reach.

Upfront pricing

Upfront pricing gives riders the information they need to choose the ride that best meets their needs and budget.

Route-based pricing

The price of a ride can vary by route and time of day, which helps make transportation more affordable to more riders at more times in more places.

Driver promotions

Promotions encourage drivers to meet rider demand at the busiest times and places.

Uber service fee

Uber's service fee helps fund our platform's operations and driver promotions. It also supports innovation that enables us to serve more riders and drivers.

Some of the features described on this page do not apply or are not available in California and in markets outside of the US. As we work to improve the marketplace, we may test functionality and pricing in ways not described on this page.