When you use Uber, you trust us with your personal data. We’re committed to keeping that trust. That starts with helping you understand our privacy practices.

This notice describes the personal data (“data”) we collect, how it’s used and shared, and your choices regarding this data. We recommend that you read this along with our Privacy overview, which highlights information about our privacy practices and provides summaries of the data we collect and how we use it.

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A. Scope

This notice applies to users of Uber’s apps, websites and other services globally.

This notice describes how Uber and its affiliates collect and use data. This notice applies to all Uber users globally, unless they use a service covered by a separate privacy notice, such as Uber Freight, Careem or Uber (South Korea). This notice specifically applies to:

• Riders: those who request or receive transport and related services, including package delivery and return services via Uber Connect, via their Uber account.
• Drivers: those who provide transportation to riders individually via their Uber account or through partner transportation companies.
• Order recipients: those who request or receive food or other products and services for delivery or pick-up via their Uber Eats or Postmates account. This includes those who use guest checkout features to access delivery or pick-up services without creating and/or logging in to their account.
  
• Delivery persons: those who provide delivery services via Uber Eats or Postmates.
  
• Guest users: those without an Uber account who receive trip and delivery services ordered by other Uber account owners, including those who receive services arranged by Uber Health, Uber Central, Uber Direct or Uber for Business customers (collectively, “Enterprise Customers”); or by friends, family members or other individual account owners, including via Uber Connect; and gift card recipients.
• Borrowers: those who borrow a vehicle from an owner through Uber Carshare.
• Owners: those who make their vehicle(s) available to others through Uber Carshare.
  

This notice also governs Uber’s other collections of data in connection with its services. For example, we may collect contact information of owners or employees of restaurants or merchants on the Uber Eats or Postmates platforms; contact information of those who manage and use accounts owned by Enterprise Customers; or data of those who start but do not complete their applications to be drivers or delivery persons.

All those subject to this notice are referred to as “users” in this notice.

Our privacy practices are subject to applicable laws in the places in which we operate. This means that we engage in the practices described in this notice in a particular country or region only if permitted under the laws of those places.

In addition, please note the following:

• For users in Argentina: The Public Information Access agency, in its role of Regulating Body of Law 25.326, is responsible for receiving complaints and reports presented by any data subjects who believe their rights have been impacted by a violation of the local data protection regulation.
  
• For users in Australia: You can contact Uber here regarding our compliance with the Australian Privacy Principles. Such requests will be addressed by Uber's customer service and/or relevant privacy teams within a reasonable time frame. You can also contact the Office of the Australian Information Commissioner here with concerns regarding such compliance.
• For users in Brazil: Please see here for information regarding Uber's privacy practices as regards Brazil's General Data Protection Law (Lei Geral de Proteção de Dados – LGPD).
• For users in Colombia, Honduras and Jamaica: "Riders" and "drivers" as defined in this notice are known respectively as "lessors" and "lessees".
  
• For users in the European Economic Area ("EEA"), the United Kingdom ("UK") and Switzerland: Due to data protection and other laws in these regions, including the European Union's General Data Protection Regulation ("GDPR"), Uber does not perform certain data collection activities or use data in some of the ways described in this notice in the EEA, the UK or Switzerland. Such data collection activities and data uses are indicated herein with an asterisk (*).
  
• For users in Mexico: Please see here for information regarding Uber's privacy practices as regards Mexico's Personal Data Protection Law (Ley Federal de Protección de Datos Personales en Posesión de los Particulares) and here for information regarding Uber Money's processing of personal data.
  
• For users in Nigeria: Uber processes the data of users in Nigeria on the grounds that it is necessary to fulfil the terms of our agreements with those users, or based on their consent.
  
• For users in Switzerland: Uber Switzerland GmbH (Dreiköningstrasse 31A, 8002 Zurich, Switzerland) is Uber's appointed representative for the purposes of the Federal Act on Data Protection and can be contacted here or by post regarding this act.
  
• For users in the United States: Please see here for information regarding Uber's privacy practices as regards US state privacy laws, including the California Consumer Privacy Act.
  
• For users in Washington and Nevada: Please see here for information regarding Uber’s practices as relates to collection and use of consumer health data under those states’ privacy laws.

Please contact us here with any questions regarding our practices in a particular country or region.

A. The data we collect

Uber collects data:

1. provided by users to Uber
2. created during use of our services
3. from other sources

Please see here for a summary of the data we collect and how we use it.

Uber collects the following data from these sources:

1. Data provided by users. This includes:

• Account information: We collect data when users create or update their Uber accounts, or place orders via guest checkout features. This includes first and last name, email, phone number, login name and password, address, profile picture, payment or banking information (including related payment verification information), user settings (including accessibility settings), and loyalty programme information for Uber partners.
  
  For drivers and delivery persons, this also includes vehicle or insurance information, emergency contact information and evidence of health or fitness to provide services using Uber apps.
  
• Enhanced background check information (drivers and delivery persons): This includes information submitted during the driver/delivery person sign up process, such as driver history or criminal record (where permitted by law), licence status, known aliases, prior addresses and right to work. This information may be collected by Uber service providers.
• Identity verification documents and photos: This includes government-issued identification, such as a driving licence or passport (which may contain identification photos and numbers, date of birth and gender), and user-submitted photos, such as selfies and profile pictures.
  
• Demographic data: We collect demographic data, such as date of birth/age, gender or occupation, when this is required to enable certain features or to provide access to age-restricted products or services. For example, we collect users' dates of birth or ages to verify their eligibility to use Uber Cash or Uber Money or when they purchase alcohol or cannabis products. We also collect or infer (using first name) gender information to enable female or non-binary users to designate their preference for providing or receiving services to/from female or non-binary users, as well as for marketing and advertising.
  
  We also collect demographic data, such as age group and household composition, through user surveys.
• User content: We collect data (including chat logs and call recordings) when users contact Uber's Customer Support team, provide ratings or feedback for users, restaurants or merchants, use features that enable users to upload content or submit recordings (including in-app audio recordings or dashboard cameras recordings) or otherwise contact Uber.
  
  Please see here (riders), here (drivers) and here (delivery persons) for more information about how ratings provided by other users are determined and used.
• Travel information: We collect travel itinerary information, including times and dates of upcoming flight, lodging or car rental reservations, from users of our Uber Travel feature. We collect such information when users manually input their information into their Uber Travel itinerary.

2. Data created during use of our services. This includes:

• Location data (driver and delivery person): We collect precise and approximate location data from drivers' and delivery persons' mobile devices when the Uber app is running in the foreground (app open and on the screen) or background (app open but not on the screen).
• Location data (riders and order recipients). We collect precise and/or approximate location information from riders' and order recipients' mobile devices if they enable us to do so via their device settings.
  
  Uber collects such data from the time a trip or order is requested until it is finished, and any time the app is running in the foreground (app open and on-screen). See “Choice and transparency” below for information on how riders and order recipients can enable precise location data collection.
  
  Riders and order recipients may use the Uber apps without enabling collection of location data from their mobile devices. However, this may affect certain features in the Uber apps. For example, a rider who has not enabled precise location data will have to manually enter their pick-up address.
  
  In addition, precise location data collected from a driver’s device during a trip is linked to the rider’s account, even if the rider has not enabled precise location data to be collected from their device. This data is used for purposes such as customer support, fraud detection, insurance, litigation and receipt generation.
  
• Transaction information: We collect transaction information related to the use of our services, including the type of services requested or provided; trip or order details (such as date and time, requested pick-up and drop off addresses, distance travelled and items ordered, such as food, prescription drugs or other delivery items); and payment transaction information (such as a restaurant’s or merchant's name and location, amount charged, and payment method). We also associate a user’s name with that of anyone who uses their promotion code.
  
  This also includes information provided by users when placing their order, such as their allergies information.
  
• Usage data: We collect data on how users interact with our services. This includes access dates and times, app features or pages viewed, browser type, app crashes and other system activity.
• Device data: We collect data about the devices used to access our services, including the hardware models, device IP address or other unique device identifiers, operating systems and versions, software, preferred languages, advertising identifiers, device motion data and mobile network data.
  
• Communications data: We collect data regarding communication between users that is enabled through Uber's apps. This includes communication type (phone, text or in-app message), date/time and content (including recordings of phone calls solely when users are notified of the recording in advance).
  

3. Data from other sources. These include:

• users participating in our referral programmes. For example, when a user refers another person, we receive the referred person’s data from that user.
  
• Uber account owners who request services for or on behalf of other users (such as friends or family members) or who enable other users to request or receive services through their business accounts (such as enterprise customers).
• users or others providing information in connection with claims or disputes.
  
• Uber business partners through which users create or access their Uber account, such as payment providers, social media services, or apps or websites that use Uber’s APIs or whose APIs Uber uses.
  
• Uber business partners in connection with debit or credit cards issued by a financial institution in partnership with Uber to the extent disclosed in the terms and conditions for the card.
• service providers who help us verify users' identity, background information and eligibility to work, detect fraud and screen users in connection with sanctions, anti-money laundering or know-your-customer requirements.
  
• insurance, vehicle or financial services providers for drivers and/or delivery persons.
  
• partner transport companies (for drivers or delivery persons who use our services through an account associated with such a company).
  
• publicly available sources.
  
• marketing partners and service providers, including banks in connection with cashback programmes, and data resellers.
  
• law enforcement officials, public health officials and other government authorities.

B. How we use data

Uber uses data to enable reliable and convenient transport, delivery and other products and services. We also use data:

• to enhance the safety and security of our users and services
• for customer support
• for research and development
• to enable communications between users
• for marketing and advertising
• to send non-marketing communications to users
• in connection with legal proceedings

Please see here for a summary of the data we collect and how we use it.

Uber uses the data we collect:

1. To provide our services. Uber uses data to provide, personalise, maintain and improve our services.

This includes using data to:

• create/update accounts.
  
• enable transport, delivery and other services/features, such as:
  • using location data to navigate rider pick-ups and order drop-offs, calculate ETAs and track the progress of rides or deliveries.
  • enabling features that involve data sharing, such as sharing driver first name and vehicle information with riders to facilitate pick-ups, or features that enable ETA sharing and fare splitting.
  • matching available drivers and delivery persons to users requesting services, including based on personal data, such as location and proximity to other users, and user settings/preferences (such as preferred destinations) and non-personal data, such as vehicle type requested.
    
    In some countries*, and/or in connection with programmes such as Uber Pro or Uber One or products such as Uber Reserve, matches are also determined using confirmation rates, ratings and user behaviour information.
    
    Please see here for more information.
  • enabling accessibility features.
  • enabling features that involve account linking, such as linking with third party reward programmes such as Marriott Bonvoy, and accessing Uber Carshare through the Uber App.
  • facilitating and optimising rental cars’ reservation, pick up and drop off through Uber Rent.
• calculating prices and fares, including using location data and trip or order details (such as requested pick-up and drop-off addresses). We may also consider non-personal data or factors, including date and time, estimated distance and time, minimum base fares, tolls, taxes and fees, and surge pricing.
• process payments, and enable payment and e-money products such as Uber Money.
  
• personalise users’ accounts. For example, we may present order recipients with personalised restaurant or food recommendations based on their previous orders and delivery location.
  
• facilitate insurance, vehicle, invoicing or financing solutions.
• provide users with trip or delivery updates, generate receipts and inform them of changes to our terms, services or policies.
• perform necessary operations to maintain our services, including to troubleshoot software bugs and operational problems.

Uber performs the above activities on the grounds that they are necessary to fulfil the terms of our agreements with users, are compatible with such uses or are necessary for the purposes of Uber's and its users' legitimate interests.

2. Safety, fraud protection and security. We use data to help maintain the safety, security and integrity of our services and users. This includes:

• verifying users' accounts, identity or compliance with safety requirements.
  
  For example, we review driver and delivery person enhanced background checks (including criminal history where required or permitted by law) to verify their identities and eligibility to provide transportation or deliveries.
  
  In the United States, we may also perform rider and order recipient identity verification using names, date of birth, email addresses, telephone numbers, payment information and third-party wallets to help deter use of our services by fraudulent accounts.
  
  We also require verification of user identity and/or age to use payment methods such as cash, to receive deliveries of alcohol or cannabis or to use products such asUber Carshare and Car hire. We process and compare user profile pictures, government-issued identification photos and numbers, or other user-submitted photographs to perform this verification, including in some regions through use of facial recognition technology. We also use such technology to prevent fraudulent use of identification photos or to prevent users from creating multiple accounts.
  
  We also use facial recognition technology to prevent fraudulent use of Uber accounts by those other than the account owner. This is done through Uber’s Real-Time ID Check, which regularly asks drivers and delivery persons to take a selfie before they can go online and compares it with their profile picture. (In the UK, we also use location and device data associated with such selfies for this purpose). We also use this feature to verify change of bank account information and to facilitate regaining account access.
  
  We also use selfies to verify that users are wearing helmets or other safety gear through the use of object verification technology. We may use this and data from delivery persons’ devices to verify the type of vehicles they use to provide deliveries.
  
  Please see here for more information regarding account and identity verification.
  
• using customer service information (including reports of safety incidents), device data (e.g. to detect speeding or harsh braking/acceleration), transaction data and usage data to identify potentially unsafe drivers and driving. This can lead to drivers and delivery persons receiving messages encouraging safer driving and/or account deactivation following human review.
  
• using account, device, location, usage, transaction, wireless carrier and other data, including communication between users and metadata, to prevent, detect and combat fraud, including by guest users.
  
• using reported incidents, user ratings* and other feedback to encourage safe use of Uber's platform and compliance with our terms and as grounds for deactivating users with low ratings.
  
• using driver data (such as past trip information and reported incident rates) and rider data (such as account information, cancellation and reported incident rates, current pick-up and drop-off location, past trip information and ratings information) to predict and help avoid pairings of users that may result in increased risk of conflict.* We also avoid pairings where one user has previously given the other a low (e.g. 1 star) rating.
• using location, phone number, username, vehicle details and other relevant information to provide live support from safety experts during trips or deliveries.

The fraud and unsafe driving prevention and detection activities described above may be considered profiling under applicable laws and can result in deactivation of users (generally only after human review). For information regarding how to object to the above activities, please see "Choice and transparency" below.

Uber performs the above activities on the grounds that they are necessary to fulfil the terms of our agreements with users, and/or for purposes of the legitimate safety and security interests of Uber, our users and members of the general public.

3. Customer support. We use the information we collect (which may include call recordings, chat logs, in-app audio recordings and dashcam footage) to provide customer support, including to investigate and address user concerns and to monitor and improve our customer support responses and processes.

Uber performs the above activities on the grounds that they are necessary to fulfil the terms of our agreements with users or for the purposes of Uber's legitimate interests in monitoring and improving its customer support services.

4. Research and development. We use data for analysis, machine learning, product development, research and testing. This helps us make our services more convenient and easier to use, enhance the safety and security of our services and develop new services and features.

Uber performs the above activities on the grounds that they are necessary for purposes of Uber’s legitimate interests in improving and developing new services and features.

5. Enabling communications between users. For example, a driver may message or call a rider to confirm a pick-up location, a rider may call a driver to retrieve a lost item, or a restaurant or delivery person may contact an order recipient with information about their order.

Uber performs the above activities on the grounds that they are necessary to fulfil the terms of our agreements with users.

6. Marketing and Advertising. Uber uses data (other than guest users' data) to market its services and those of Uber partners.

We specifically use account, approximate location, device and usage data, preferred language, and trip and order history to provide ads and marketing communications that are personalised based on users’ observed or inferred location, interests and characteristics (which may include inferred gender*).

This includes using this data to:

• send emails, text messages, push notifications and in-app messages or other communication messages marketing or advertising Uber products, services, features, offers, promotions, sweepstakes, news and events. For example, we may send push notifications suggesting a user’s favourite destinations or merchants, or in-app messages offering discounts or promos for products or merchants similar to those a user has previously ordered or ordered from.
  
• display personalised advertising on third party apps or websites.
  
• display third-party advertising on Uber's apps or in connection with our services. For example, we display ads for restaurants or merchants that are available on Uber's apps. These ads (which are identified as “Sponsored Listings” in Uber’s apps) include recommendations that are personalised based on users’ location and order histories.

We also display ads for third-party products that are not available on Uber's apps. These ads may contain links to third party apps or websites. Users should refer to such third parties’ privacy notices for information on their collection and use of data when visiting such apps or websites.

We also provide ads that are personalised based on data about users' current trips or delivery requests, including time of request and services requested. For example, if a user requests a trip to a supermarket, we may display in-app ads for third-party products that may be available at that supermarket.

We also measure the effectiveness of Uber's ads and of third-party ads displayed on Uber's apps or in connection with our services.

Uber performs the above activities on the grounds that they are necessary for purposes of Uber’s legitimate interests in informing users of Uber services and features or those offered by Uber partners. See the sections titled "Choice and transparency" and "Marketing and advertising choices" for information on users' choices regarding how Uber may use their data for marketing and advertising.

7. Non-marketing communications. Uber may use data to send surveys and other communications that are not for the purpose of marketing the services or products of Uber or its partners. We may also send users communications regarding elections, ballots, referenda and other political processes that relate to our services. For example, Uber has notified users of ballot measures or pending legislation relating to Uber's services in those users' areas.

Uber performs the above activities on the grounds that they are necessary to fulfil the terms of our agreements with users or for the purposes of Uber's and its users' legitimate interests in informing users about events that may have an impact on their use of Uber's services.

8. Legal proceedings and requirements. We use data to investigate or address claims or disputes relating to the use of Uber's services and to satisfy requirements under applicable laws, regulations, operating licences or agreements, and insurance policies or pursuant to legal process or governmental request, including from law enforcement.

Uber performs the above activities on the grounds that they are necessary for purposes of Uber’s legitimate interests in investigating and responding to claims and disputes relating to use of Uber’s services and features, and/or necessary for compliance with applicable legal requirements.

C. Cookies and third-party technologies

Uber and its partners use cookies and other identification technologies on our apps, websites, emails and online ads for purposes described in this notice, and Uber’s Cookie Notice.

Cookies are small text files that are stored on browsers or devices by websites, apps, online media and ads. Uber uses cookies and similar technologies for purposes such as:

• authenticating users
• remembering user preferences and settings
• determining the popularity of content
• delivering and measuring the effectiveness of advertising campaigns
• analysing site traffic and trends, and generally understanding the online behaviours and interests of people who interact with our services

We may also allow others to provide audience measurement and analytics services for us, to serve ads on our behalf across the Internet or for other companies' products and services on our apps and to track and report on the performance of those ads. These entities may use cookies, web beacons, SDKs and other technologies to identify the devices used by visitors to our websites, as well as when they visit other online sites and services.

Please see our Cookie Notice for more information regarding the use of cookies and other technologies described in this section.

D. Data sharing and disclosure

Some of Uber's services and features require that we share data with other users or at users' request or with their consent. We may also share such data with our affiliates, subsidiaries and partners, for legal reasons or in connection with claims or disputes.

Uber may share data:

1. With other users

This includes sharing:

• riders’ first name, rating, and pick-up and/or drop-off locations with drivers.
• riders’ first name with other riders in a car sharing trip. Riders in carpool trips may also see the other riders' drop-off locations.
• order recipients' first name and order details, including items ordered, allergies or food preferences and special instructions, with other recipients in a group order.
• order recipients' first name, delivery address and order information (including drug prescriptions, special instructions, allergies or food preferences) with the restaurant or merchant and, for order deliveries, with the delivery person. We may also share ratings and feedback, or other information to the extent required by law, with the restaurant or merchant and, for order deliveries, the delivery person.
• for drivers and delivery persons, we may share data with the riders, order recipients and restaurants or merchants, including name and photo; vehicle make, model, colour, number plate, and vehicle photo; location (before and during trip); average rating provided by users; total number of trips; period of time since they signed up to be a driver or delivery person; contact information; and driver or delivery person profile, including compliments and other feedback submitted by past users. For drivers and delivery persons who self-identify as deaf or hard of hearing via our in-app accessibility settings, we will share that information with the riders and order recipients.
  
  We also provide riders and order recipients with receipts containing information such as a breakdown of amounts charged, driver or delivery person’s first name, photo and route map. We also include other information on those receipts if required by law.
• With an account owner when used by another person, such as when a rider uses their employer's Uber for Business profile, a rider or order recipient uses an account linked to their Family profile, a driver or delivery person uses an account owned by or associated with an Uber partner transportation company or restaurant, or a delivery person acts as a substitute (UK only).
  
  In addition, if a user creates an account using an email address affiliated with an Uber for Business account owner (i.e. their employer), we may use and share their profile data (such as name and email address) with such account owner to help that user charge trips or orders to that Uber for Business account.*
• for those who participate in Uber's referral programme, we share certain data of referred users, such as trip count, with the user who referred them as necessary to determine the referral reward.

2. At users' request or with users' consent

This includes sharing data with:

• Other people at a user's request. For example, we share a user’s ETA and location with a friend when requested by that user, or a user’s trip information when they split a fare with a friend.
  
• Uber business partners. For example, if a user requests a service through a partnership or promotional offering made by a third party, Uber may share certain data with those third parties. This may include, for example, other services, platforms, apps or websites that integrate with our APIs; vehicle suppliers or services; those with an API or service with which we integrate; or restaurants, merchants or other Uber business partners and their users in connection with promotions, contests or specialised services.
  
• Emergency services. We offer features that enable users to share their data with police, fire and ambulance services in the event of an emergency or after certain incidents. For more information, please see the sections below titled "Choice and transparency" and "Emergency data sharing".
  
• Insurance companies. If a user has reported or submits a claim to an insurance company relating to Uber's services, Uber will share certain data with that insurance company for the purpose of adjusting or handling the user's insurance claim.
  
• Merchants or restaurants. If an order recipient adds a merchant loyalty membership number to their user account, Uber will share their loyalty membership and order details with such merchant or restaurant when they place an order. Order recipients may also opt in to share their contact and order details with a specific merchant or restaurant in order to receive marketing communication from such merchant or restaurant.
  
• General public. Questions or comments from users submitted through public forums such as Uber blogs and Uber social media pages may be viewable by the public, including any data included in the questions or comments submitted by a user.
  

3. With Uber subsidiaries and affiliates

We share data with our subsidiaries and affiliates to help us provide our services or conduct data processing on our behalf. For example, Uber processes and stores such data in the United States on behalf of its international subsidiaries and affiliates.

4. With Uber service providers and business partners

These include the third parties, or categories of third parties, listed below. Where a third party is identified, please see their linked privacy notices for information regarding their collection and use of personal data.

• payment processors and facilitators, including PayPal and Hyperwallet.
  
• enhanced background check, identity verification and risk solutions providers.
  
• cloud storage providers.
  
• customer support platform and service providers.
  
• Google, in connection with the use of Google Maps in Uber's apps.
  
• social media companies, including Facebook and TikTok, in connection with Uber's use of their tools in Uber's apps and on Uber's websites.
  
• marketing partners and marketing platform providers, including social media advertising services, advertising networks, third-party data providers and other service providers, to reach or better understand our users and measure advertising effectiveness.
  
  This includes advertising intermediaries, such as The Trade Desk, Google, Criteo and Rokt and others, that enable Uber to display and/or measure the effectiveness of personalised ads for third party products that are displayed in Uber’s apps. We share data – including advertising or device identifier, hashed email address, approximate location, current trip or order information, and ad interaction data – with these intermediaries to enable their services and for such other purposes as disclosed in their privacy notices. Users may opt out from ad personalisation in the Uber app here and in the Uber Eats app here. For more information regarding these intermediaries’ privacy practices, including how to submit requests to them relating to their handling of personal data, please see their privacy notices linked above.
  
• research partners, including those performing surveys or research projects in partnership with Uber or on Uber's behalf.
  
• service providers that assist Uber in enhancing the safety and security of Uber apps and services.
  
• service providers that provide us with artificial intelligence and machine learning tools and services.
  
• accountants, consultants, lawyers and other professional service providers.
  
• insurance and financing partners.
  
• insurance companies, in connection with insurance claims made or reported by a user relating to Uber's services and for the purpose of adjusting or handling the insurance claim.
  
• airports.
  
• providers of bikes and scooters that can be rented through Uber apps, such as Lime and Tembici.
  
• third-party vehicle suppliers, including fleet and hire partners.
  

5. For legal reasons or in the event of a dispute

Uber may share users' data if we believe it's required by applicable law, regulation, operating licence or agreement, legal process or governmental request, or insurance policy or where the disclosure is otherwise appropriate due to safety or similar concerns.

This includes sharing data with law enforcement officials, public health officials, other government authorities, airports (if required by the airport authorities as a condition of operating on airport property), insurance companies or other third parties as necessary to enforce our Terms of Service, user agreements or other policies; to protect Uber's rights or property or the rights, safety or property of others; or in the event of a claim or dispute relating to the use of our services. In the event of a dispute relating to the use of another person's credit card, we may be required by law to share a user's data, including trip or order information, with the owner of that credit card.

For more information, please see Uber’s Guidelines for Law Enforcement Authorities - United States, Guidelines for Law Enforcement Authorities - outside the US and Guidelines for Third-Party Data Requests and Service of Legal Documents.

This also includes sharing data with others in connection with, or during negotiations of, any merger, sale of company assets, consolidation or restructuring, financing or acquisition of all or a portion of our business by or into another company.

6. With consent

Uber may share a user’s data other than as described in this notice if we notify the user and they consent to the sharing.

E. Data retention and deletion

Uber retains user data for as long as necessary for the purposes described above. Users may request account deletion through the Uber apps and websites.

Uber retains user data for as long as necessary for the purposes described above, which varies depending on data type, the category of user to whom the data relates, the purposes for which we collected the data and whether the data must be retained after an account deletion request for the purposes described below.

For example, we retain data:

• for the life of users’ accounts if such data is necessary to provide our services. E.g. account data.
• for 7 years if necessary to comply with tax requirements. E.g., drivers’ and delivery persons’ trip or delivery location information.
• for defined periods as necessary for purposes of safety or fraud prevention. E.g., we retain incomplete driver applications for 1 year and rejected driver applications for 7 years.

Users may request deletion of their account via the Privacy menus in the Uber apps or via Uber's website (riders and order recipients here; drivers and delivery persons here; guest checkout users here).

Following an account deletion request, we delete the user's account and data, except as necessary for the purposes of safety, security, fraud prevention or compliance with legal requirements or because of issues relating to the user's account (such as an outstanding credit balance or an unresolved claim or dispute). For drivers and delivery persons, this generally means that we retain some of their data for as long as necessary for actual or potential tax, litigation or insurance claims. For rider and order recipients, we generally delete data within 90 days of an account deletion request, except where retention is necessary for the above reasons.

Uber enables users to access and/or control data that Uber collects, including through:

• privacy settings
• device permissions
• in-app ratings pages
• marketing and advertising choices

Uber also enables users to request access to or copies of their data, make changes or updates to their accounts, request deletion of their accounts or request that Uber restrict its processing of user data.

1. Privacy settings

Riders and order recipients can set or update their preferences regarding location data collection and sharing, emergency data sharing, and notifications in Uber’s Privacy Center, which is accessible via the Privacy menu in the Uber apps.

• Location data collection (riders and order recipients)
  
  Riders and order recipients can enable/disable Uber’s collection of their mobile device location data through their device settings, which can be accessed via Location Sharing menu in the Privacy Centre in the Uber apps.
  
• Share live location (riders and order recipients)
  
  Riders and order recipients can enable/disable Uber’s sharing of their mobile device real-time location data with their drivers or delivery persons (as applicable) through their device settings, which can be accessed via the Location Sharing menu in the Privacy Center in the Uber apps.
  
• Gender identity
  
  Riders can update their gender information through the Gender Identity menu, which can be accessed in the Ads and Data menu in the Privacy Centre.
  
• Emergency Data Sharing
  
  Riders may enable Uber's sharing of their mobile device real-time location data with emergency police, fire and ambulance services. This includes sharing their approximate location at the time the emergency call was made; the car's make, model, colour and number plate information; the rider's name and phone number; pick-up and drop-off locations; and the driver's name.
  
  Riders may enable/disable this feature via the Account > Settings > Privacy > Location sharing menu or the Safety Centre.
  
  Drivers and delivery persons can also enable/disable Emergency Data Sharing via the App settings > Emergency Data Sharing menu, or the Safety Toolkit.
  
• Notifications: discounts and news
  
  Users may enable Uber to send push notifications about discounts and news from Uber. Users may control whether they receive push notifications here.
  
• Third-party app access
  
  Users may authorise third-party applications to access their Uber account data to enable additional features. Users can review/withdraw access by third-party applications here or via Uber's Privacy Centre.
  

2. Device permissions

Most mobile device platforms (iOS, Android, etc.) have defined certain types of device data that apps cannot access without the device owner’s permission, and these platforms have different methods for how that permission can be obtained. Users should check the available settings on their devices or check with their provider.

3. In-app ratings pages

After every trip, drivers and riders are able to rate each other on a scale from 1 to 5. An average of those ratings is associated with a user’s account and is displayed to other users for whom they provide or receive services. For example, rider ratings are available to drivers from whom they request transport, and driver ratings are available to their riders.

Riders can see their average rating in the main menu of the Uber app and also access a breakdown of their average rating in Uber’s Privacy Centre.

Drivers can see their average rating after tapping their profile photo in the Uber Driver app. Click here for more information.

Delivery persons may also be rated by order recipients, restaurants and merchants. Click here for more information.

4. Marketing and advertising choices

Uber provides users with the following choices regarding how their data is used for purposes of marketing and advertising:

• Personalised marketing communications from Uber: Users may choose here whether Uber may use their data to send personalised communications (such as, emails, push notifications and in-app messages) about Uber’s products and services. Users may also choose here whether to receive any marketing emails or push notifications from Uber.
• Data sharing and tracking: Users may choose here whether Uber may share their data with third parties, or collect data regarding their visits and actions on third-party apps or websites, for purposes of personalised ads.
• Personalised ads: Users can choose whether Uber uses their Uber trip, order or search history to personalise the ads they see on Uber or Uber Eats and Postmates.
• Cookies and related technologies: For information on how to control Uber’s use of cookies and related technologies, including for purposes of displaying personalised ads, please see our Cookie Notice.
  

5. User data requests

Uber provides users with a variety of ways to learn about, control and submit questions and comments about Uber’s handling of their data. In addition to the methods indicated below, users may also submit data requests via our Privacy Enquiry Form (riders and order recipients here; drivers and delivery persons here).

• Data access and portability: Depending on where they are located, users may have the right to "access" their data (meaning to be informed of the data that Uber has collected about them) and the right to data "portability" (meaning to receive a copy of such data). Regardless of their location, Uber provides several options for viewing and obtaining copies of the data that Uber has collected about them.
  
  Users can access data including their profile data and trip or order history through the Uber apps or via Uber’s website.
  
  Our Explore your data feature allows users to view an online summary of certain information about their account, such as number of trips or orders, rating, rewards status and number of days since they've been an Uber user.
  
  Our Download your data feature allows users to download a copy of the most requested data relating to the use of Uber, including account, usage, communication and device data.
• Changing or updating data: Users can edit the name, phone number, email address, payment method and profile picture via the Settings menu in Uber's apps or driver portal.
• Deleting data: Users may request deletion of their account through Uber’s Privacy Centre.
• Objections, restrictions and complaints: Users may request that we stop using all or some of their data, or that we limit our use of their data. This includes objecting to our use of data that is based on Uber’s legitimate interests. Uber may continue to process data after such objection or request to the extent required or permitted by law.
  
  In addition, depending on their location, Users may have the right to file a complaint relating to Uber’s handling of their data with the data protection authority in their country. For example, users in the EU and Latin America may submit such requests to the data protection authorities in the country in which they live.

A. Data controllers and Data Protection Officer

Uber Technologies Inc. is the controller of the data processed in connection with the use of Uber's services globally, except where it is the joint controller with other Uber affiliates.

Uber Technologies Inc. ("UTI") is the controller of the data processed in connection with Uber's services globally, except that:

• UTI and UBR Pagos Mexico, S.A. de C.V., are controllers of the data of users of Uber's payment and e-money services in Mexico.
  
• UTI, Uber B.V. and the Uber entities that contract with drivers in the UK are joint controllers of those drivers' data for the purpose of complying with UK licensing and workers' rights requirements.
  
• UTI and Uber B.V. are, together with Uber Payments B.V., joint controllers of the data of users of Uber's payment and e-money services in the EEA. They are also, together with Uber Payments UK Ltd, joint controllers of the data of users of Uber's payment and e-money services in the UK.
  
• UTI and Uber B.V. are joint controllers of the data processed in connection with all other uses of Uber's services in the EEA, the UK and Switzerland.

Users may submit requests to exercise their rights regarding their data (riders and order recipients here; and drivers and delivery persons here).

Users can also contact Uber's Data Protection Officer at https://uber.com/privacy-dpo, or by post to Uber B.V. (Burgerweeshuispad 301, 1076 HR Amsterdam, The Netherlands), regarding issues relating to Uber's processing of their personal data and their data protection rights.

B. Legal framework for data transfers

Uber operates, and processes user data, globally. We comply with applicable legal frameworks relating to the transfer of data.

Uber operates, and processes user data, globally. This may result in the processing of your personal data in countries, including the United States, where data protection laws may differ from those where you live.

This includes processing your data on Uber's servers in the United States and transferring or enabling access to your data globally in order to:

• provide you with services wherever you request them.
  
• provide you with access to your information, such as trip/order history, wherever you request it.
  
• provide access to and responses from Uber's customer service agents.
  
• respond to requests for information by governments or law enforcement, where necessary.

Uber is committed to protecting our users' personal data regardless of where they are located or where, or by whom, their personal data is processed. This includes implementing global measures to protect users' data, including:

• securing user data when in transit, including through encryption, and at rest.
  
• mandating company-wide training regarding privacy and data security.
  
• implementing internal policies and procedures to limit access to, and the use of, users' data.
  
• limiting government and law enforcement access to user data, except where required by law, when there are imminent threats to safety or users have consented to the access. Please see Uber's Transparency Report for more information regarding our practices relating to law enforcement requests.

When we transfer user data from the EEA, the UK and Switzerland, we do so on the basis of the necessity to fulfil our agreements with users, consent, adequacy decisions regarding the country of transfer (available here, here or here) and transfer mechanisms, such as the Standard Contractual Clauses adopted by the European Commission (and their approved equivalents for the UK and Switzerland) and the EU-US Data Privacy Framework ("EU-US DPF"), the UK Extension to the EU-US DPF and the Swiss-US Data Privacy Framework ("Swiss-US DPF"), as set forth by the US Department of Commerce. Such data remains subject to the GDPR or equivalent laws and regulations after such transfer. Users can contact Uber regarding the above or to request copies of the applicable Standard Contractual Clauses (riders and order recipients here; and drivers and delivery persons here).

UTI has certified to the United States Department of Commerce that it adheres to (1) the EU-US Data Privacy Framework Principles regarding the processing of personal data received from EEA member countries in reliance on the EU-US DPF and from the UK (and Gibraltar) in reliance on the UK Extension to the EU-US DPF; and (2) the Swiss-US Data Privacy Framework Principles regarding the processing of personal data received from Switzerland in reliance on the Swiss-US DPF. In the event of a conflict between this notice and the DPF Principles mentioned above, the DPF Principles shall govern. In the event that the EU-US DPF or the Swiss-US DPF are invalidated, Uber will transfer data that is subject to these certifications in reliance on the other data transfer mechanisms described above.

Please note the following:

• Scope: Uber’s DPF certification applies to personal data originating from the EEA, UK or Switzerland.
  
• Access: Users have the right to access their personal data that is subject to Uber's DPF certification. For information on how to exercise this right, please see "Choice and transparency" above.
• Onward transfer: Uber is responsible for the transfer of personal data, subject to its certification, to third parties. For information regarding the parties to whom Uber may transfer personal data, please see "Data sharing and disclosure" above.
• Request from law enforcement: Uber is required under applicable law to share user data, including that which may be subject to Uber's certification, pursuant to legal process or governmental request, including from law enforcement.
  
• Investigation and enforcement: Uber is subject to the investigatory and enforcement powers of the US Federal Trade Commission.
  
• Questions and disputes. In compliance with the EU-US DPF, the UK Extension to the EU-US DPF and the Swiss-US DPF, Uber commits to resolve DPF Principles-related complaints about our collection and use of your personal information. Riders and delivery recipients can contact Uber here and drivers and delivery persons can contact Uber here with questions regarding our compliance with the DPF Principles mentioned above. They may also refer a complaint to their local data protection authority and Uber will work with that authority to resolve that complaint. In certain circumstances, the DPF provides the right to invoke binding arbitration to resolve complaints not resolved by other means, as described in Annex I to the DPF Principles.

Users can learn more about the EU-US DPF and the Swiss-US DPF here, and view Uber’s certification, including the scope of data subject to our certification here.

C. Updates to this Privacy Notice

We may occasionally update this notice.

We may occasionally update this notice. If we make significant changes, we will notify users in advance of the changes through the Uber apps or through other means, such as email. We encourage users to periodically review this notice for the latest information on our privacy practices.

Use of our services after an update constitutes consent to the updated notice to the extent permitted by law.

Uber does not perform the data collection activities indicated with an asterisk (*) or use data in the ways indicated with an asterisk (*) in the EEA, the UK or Switzerland.