Measurement and Insights
Actionable insights drive campaigns forward
Uber’s detailed reporting offers insights that allow advertisers to activate campaigns and engage effectively with consumers at every stage of their journey.
Analytics that help you prove your campaign is effective
- Measurement approaches and solutions that align with your marketing and business objectives
- Flexible and agile metrics that let you customize your measurement plan according to your most relevant KPIs
- Rich first-party insights that provide deeper context to the performance of your campaign
Comprehensive understanding and reach of your audience
- Access insights across Uber to maximize your view of who your consumer is and how they like to purchase
- Supercharge your audience reach backed by accurate first-party data about your consumer throughout their consumer journey
- Stay top-of-mind by optimizing your audience and media strategy based on insights about norms and best practices across your competitive set
Measure your campaign results
- Advertising on Uber is data-driven; we ensure that your campaign results are measurable, from digital to our OOH experiences
- Activate actionable campaigns with strong metrics and measurement approaches from exposure to conversion
- We partner with you to make sense of your media plan through the power of our combined campaign, platform and audience insights
Our partners in measurement and insights
Along with our proprietary measurement solutions and incrementality on Uber Eats, we work with these industry-leading third-party measurement and research partners to make sure campaign and audience analytics are verified, valid, and reliable:
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