Deal Drops：購買意欲がピークに達するイベント時の需要を捉える

大きな文化イベントの前には、食事も計画の一部となります。

注文者は友人と連絡調整を行い、時間を確認し、そのときに注文する料理を決めます。注文者はイベント開始前に最終決定を行うため、イベントの開始直前が注文のピークとなることが多くなります。レストランにとっては、タイミングがよく、状況に合っていて選びやすいメニューを提示する貴重な機会となります。

Deal Drops は、需要がピークに達するタイミングで対応できるよう設計されています。参加レストランは、特定のイベントの 1 時間前から、注文者が既に行っている行動（計画、時間の確認、イベント開始前に注文する料理の決定）に合わせて期間限定の特別オファーを提供できます。レストランは各オファーの提供数も制限できるため、無くなる前に特典を入手しようと注文者が集まってくるよう、切迫感と興奮を高めることができます。

好意的なブランドイメージを築く

そのため、このオファーを使うと注文者の購買意欲が高いときに注目を集め、その機会に選ぶ商品に加えてもらいやすくなります。

By making the brand part of the experience from the very beginning, Homescreen Ride Offers help build awareness and positive brand perception. In fact, 65% of Uber riders say discounts grab their attention and 64% say they make them feel more positively about a brand.²

Google Gemini used a Homescreen Ride Offer to pair Gemini messaging with a sponsored ride incentive, introducing the product at the start of the Uber journey through an experience designed to be both useful to riders and naturally connected to the Uber experience.

空き時間をエンゲージメントに変える

Ride Offers on Journey help brands create value during the ride, turning moments of downtime into meaningful engagement. By pairing brand messaging with a tangible consumer benefit, brands can create interactions that feel useful, relevant, and rewarding. With 77% of riders saying they would interact with a brand mid-ride in exchange for value,¹ Ride Offers on Journey help brands build positive associations and stay relevant long after the trip is over. 

Molson Coors has been an early partner in testing Ride Offers on Journey across major sporting and cultural moments throughout its portfolio. In one Miller Lite campaign, offer-based creative generated a click-through rate nearly 45% higher than comparable non-offer creative, highlighting the power of pairing brand engagement with consumer value to create more meaningful and engaging interactions during the rider journey.³

「Reorder Rewards の魅力は、初回注文後もより頻繁なエンゲージメントを促すことで、注文者の関心を維持できることです。注文者にとってはリピート注文をする自然な動機となり、新商品のアピールや、単発の購入ではなく長期的な関係を築くための有意義な機会を与えてくれます」

Kelly Ellefson、シニアメディアマネージャー、Molson Coors Beverage Company

リピート注文特典：毎回のご注文が次回のご注文の始まりになります

注文者にとっての選択肢はかつてないほど多くなり、たとえすばらしい体験を提供できたとしても、それだけで戻ってきてくれるとは限りません。レストランが注文者の日常の一部になるか、1 回の注文で終わるかは、タイミングや値段、手軽さといった要素によって左右されます。

Reorder Rewards は、お会計後にも注文者との関係性を広げ、すべての注文を特典へ、そしてすべての特典をリピート複帰の動機へと変えることができます。レストランは、注文者が早く再注文するようタイミングよくプロモーションを提供することで、リピート行動を促し、過去の注文者のロイヤルティを強化し、定番のお店となることができます。

Customers come to Uber Eats already in decision mode—actively choosing what to order, where to order from, and what feels worth it at the moment. That decision-making mindset creates a uniquely attentive environment, with ads on Uber generating up to 6.6x higher attention than other digital formats.⁴ And because ads are integrated into the experience, 64% of weekly users say they feel less intrusive than ads on social media or utility apps⁵—making discovery easier, surfacing value sooner, and giving customers a clearer reason to act.

Our premium ad formats on Uber Eats build on that behavior by changing not just where brands appear, but how they influence the journey. Instead of competing alongside dozens of listings in the feed, brands can lead high-visibility moments with immersive creative, featured items, and prominent offers that make the next step feel obvious. From full-screen takeovers to item features, these formats give brands more room to tell their story and naturally drive action.

第一印象を掴む

Brand Takeover commands undivided attention as soon as customers open Uber Eats. Best suited for major brand moments that include an offer—such as product launches, seasonal pushes, and tentpole promotions—it helps brands shape customer decisions before they start browsing.

“Uber’s Brand Takeover has been a highly effective lever for us, putting Shake Shack front and center with craveable, on-brand creative right when guests are ready to order. It delivers immediate visibility at scale and, when paired with a compelling offer, has driven strong sales results and proven particularly effective at driving new guests to order.”

Nancy Combs, SVP Growth, Shake Shack

レストランが注文者の記憶に残り、手軽にまた注文しようと思ってもらえるため、会計後も注文者とのつながりを維持できる有意義な特典となります。

Item Showcase makes item discovery shoppable. Restaurants, or CPG brands in partnership with a restaurant, can feature new, seasonal, popular, or priority menu items in a fully brand-owned interactive carousel designed to drive discovery. A custom lead image helps establish the campaign narrative, while featured items can be added directly to cart from the carousel itself. The result is a seamless path from discovery to purchase, with showcased items accounting for a double-digit percentage of what’s included in orders placed after viewing the ad.⁶

トップオファーの表示を自動的に強化

Offers Spotlight brings high-quality deals into a full-screen “Top Offers for You” placement when customers open Uber Eats. By matching relevant offers with customers most likely to engage, it gives restaurants an easier way to increase high-quality offer visibility and move customers from interest to order.

On Uber Eats, brands are not just part of the customer experience—they can help shape it. By leading key moments of discovery and decision-making, brands can move beyond simply appearing in the feed to becoming what customers choose.

Capture intent beyond Uber and Uber Eats—and bring it back to Uber Eats

Discovery happens everywhere—while scrolling social feeds, browsing the web, or watching connected TV. 

Brands need to reach consumers wherever intent forms, not just where transactions happen. With Offsite Ads, brands can extend campaigns beyond Uber-owned surfaces and reach consumers across channels like Meta and Google Shopping, while driving action back to Uber Eats.

発見を測定可能な成果に結び付ける

Powered by Uber's real-world signals, Offsite Ads help brands reach relevant audiences based on observed behaviors—from what people order to how they engage with Uber. Rather than relying solely on inferred interests, brands can connect with consumers using signals grounded in real-world activity.

Because transactions happen on Uber Eats, brands can measure outcomes tied directly to orders and store visits, creating a clearer connection between external engagement and business results.

Uber は現在、選ばれた一部の広告主とともに Offsite Ads の試験運用を行っており、今後、チャネルと機能を順次拡大していきます。