Advertising on Uber
News and Updates
Uber Advertising expands Programmatic Journey Ads across Europe with Google’s Display & Video 360 and The Trade Desk
European brands, including e.l.f. Beauty and Kérastase, benefit from more accessible premium inventory.
London, UK (12th June 2025) - Today, Uber Advertising announced its premium Journey Ads inventory can be purchased programmatically across European markets. Thanks to partnerships with Google’s Display & Video 360 and The Trade Desk, brands in 10 markets, including the UK, Spain, and France will have access to Programmatic Guaranteed deals on the Uber Rides app.
Journey Ads reaches consumers at three distinct phases of their trip with immersive display and video execution to extend engagement in alignment with the context of their Uber ride. Since launching in late 2022, Journey Ads has proven to be a key driver of performance well above industry standard, with an average CTR over 3% and an average global view time of over 100 seconds. Last year, Uber Advertising also added video to the Journey Ads format, offering brands another engaging way to tell their stories when reaching a valuable, attentive audience.
Now, programmatic buyers in Europe can also access Uber’s Journey Ads inventory through their preferred demand-side platform. This presents a unique activation opportunity for programmatic buyers as the 100% share of voice execution allows for significant engagement with attentive, high-value audiences that is unparalleled in the programmatic space. Uber’s programmatic offerings allow for self-service activation without sacrificing any of the advantages of the Uber platform: access to our scaled audience and insights paired with brand-safe inventory. Major European brands, including e.l.f. Beauty in the UK and Kérastase in the French market, are already benefiting from the offering.
Patrick O'Keefe, Chief Integrated Marketing Officer, e.l.f. Beauty, said “e.l.f. is about reaching every eye, lip, and face. That means meeting our customers where they are – and, as you can imagine – that’s often in an Uber. We were all in when it came to Uber Advertising’s Programmatic Journey ads because they gave us a pathway to join the community in key moments of receptivity. We debuted with content focused on our high-flying campaign with Meghan Trainor for Cloud Skin, which was very focused on the traveler. We know our fans and followers want to look their best no matter where they are going, and Uber’s programmatic product has bridged the gap between discovery and action, delivering high-impact creative at scale and at the moments they matter.”
“We know that Journey Ads is a highly engaging product, with major brands achieving unmatched results. Now, by offering programmatic buyers the opportunity to activate inventory via Display & Video 360 and The Trade Desk, there are more ways to reach our audience and deliver successful campaigns,” said Paul Wright, Head of EMEA Sales, Uber Advertising. “In a recent study from Uber Advertising and Lumen Research, we found that ads on Uber generate almost 7 times higher attentive seconds than online video, social in-feed, and mobile display formats. Uber Advertising is committed to meeting our clients' needs through their preferred buying method, so it’s exciting to see this opportunity rolling out to programmatic buyers across Europe.”
Display and Video 360 is available across the UK, Spain, Switzerland, Portugal, France, Germany, Netherlands, Ireland, Sweden, and Poland, while The Trade Desk is available in the UK with plans to expand into further European markets over the second half of 2025.
About Uber
Uber’s mission is to create opportunity through movement. We started in 2010 to solve a simple problem: how do you get access to a ride at the touch of a button? More than 61 billion trips later, we're building products to get people closer to where they want to be. By changing how people, food, and things move through cities, Uber is a platform that opens up the world to new possibilities.
Uber Advertising unveils research into consumer preferences for convenience, speed and personalisation among the UK’s ‘Gen Uber’
- Gen Uber consumers are culturally curious, community-oriented, and intentional with their time and attention.
- The UK’s Gen Uber is 70% more likely to use on-demand services than the general population.
London, UK (9th June 2025) - Today, Uber Advertising released new research, exploring the digital behaviours, purchase preferences, and engagement with advertising of ‘Gen Uber.’ Shaped by a lifestyle rooted in culture, convenience, and community, Gen Uber is digitally fluent, time-conscious, and values real-world experiences.
While this research focuses on Gen Z and Millennials (18-43 year olds), its findings are indicative of shared habits that go beyond age. It suggests that human connectivity and convenience are core to the worldview of a key part of the population. Gen Uber uses digital platforms to engage with brands they trust and make their economic lives easier, so they can spend less time on purchases and more on real-world interactions.
The study shows that this group makes decisions digitally, quickly, and socially. While they favour fast, tech-driven solutions for everyday needs, they also research across many channels, being 60% more likely to use microblogs and vlogs to inform purchases. Gen Uber’s spontaneous while informed shopping behaviour spans categories - whether consumer goods, retail, electronics, or automotive. This reflects a desire to buy soon after evaluating price, quality, and brand values.
Gen Uber embraces and expects an on-demand economy. In the UK, they’re 70% more likely to use on-demand handyman/cleaning, telehealth, and professional services each month. Gen Uber uses these on-demand services to prioritise real-world experiences. They’re significantly more likely to spend time on cultural real-world activities—like sports, fashion, and travel—as well as everyday moments with friends and family, such as going to the cinema or eating out.
When choosing brands, trust, loyalty, and social currency matter. Nearly half of Gen Uber find it important that brands can support a sense of community and an emotional connection. Gen Uber evaluates brands that best reflect their identity and aspirations, and has high engagement with ads, outperforming the general population across channels. They’re also more likely to take action after seeing an ad, whether that’s searching for a product or adding it to a shopping list.
People turn to Uber and Uber Eats to turn intent into action in their daily lives, with 57% of respondents stating it helps them stay connected with friends and loved ones.
“Engaged, constantly moving, and culturally driven, Gen Uber isn’t simply a demographic —it's a mindset,” said Edwin Wong, Head of Global Measurement Science for Uber Advertising. “The brands that will truly connect and earn loyalty with Gen Uber will not be those who shout the loudest, but who listen the best. This includes leveraging high-attention touchpoints to reach audiences when they’re most focused and open to discovery and pairing that with dynamic, relevant creative that is tailored to their situation and reflects their values.”
“We’re excited to watch this behaviour evolve as Gen Uber continues to grow,” said Kristi Argyilan, Global Head of Uber Advertising. “We’ll keep meeting the future of the on-demand economy—and remain focused on connecting brand partners with their audiences at the moment of purchase.”
See the report today, here
Methodology
This study was conducted by Uber Advertising and GWI in Q4 2024, surveying 1,019 respondents across Gen Z, millennials, Gen X, and baby boomers (for a full range of internet users from ages 18 to 64).
- 401 Gen Z
- 305 Millennials
- 152 Gen X
- 150 Baby Boomers
Definitions of audiences Gen Pop = Internet users ages 18-64 years old Gen Uber = Gen Z and Millennials (18 to 43 years old) who have used Uber or Uber Eats in the last 6 months
About Uber
Uber’s mission is to create opportunity through movement. We started in 2010 to solve a simple problem: how do you get access to a ride at the touch of a button? More than 61 billion trips later, we're building products to get people closer to where they want to be. By changing how people, food, and things move through cities, Uber is a platform that opens up the world to new possibilities.
Uber Advertising Unveils Creative Studio to Power Connective Brand Moments
Creating culturally resonant content and experiences for the world’s leading brands
New York, USA (June 9th, 2025) -Uber Advertising today announced it would launch an in-house Creative Studio, dedicated to helping premium brands tap into cultural moments that inspire deeper consumer connections. The Studio will focus on crafting rich storytelling and immersive brand experiences across the Uber and Uber Eats platforms, helping brands reach an in-demand audience that values creativity and connection.
Having already successfully launched on-demand bespoke activations - for leading beauty, entertainment, beverage, and cosmetics brands - the Studio now formalizes this capability within Uber Advertising’s suite of offerings. Its mission will be to partner with brands to create original, culture-first moments that are seamlessly integrated into the Uber experience - both digital and through on the ground activations - matching how Uber users engage with the world. These campaigns are designed to surprise, delight, and leave a lasting impression.
The Creative Studio is now open to select partners who aspire to shape the cultural moment, not just advertise in it.
“A world-class consumer experience and strong brand trust are essential to an effective advertising platform,” said Kristi Argyilan, Global Head of Uber Advertising. “Our platform offers both—enabling us to redefine how brands connect with consumers. With the Creative Studio, we’re elevating what’s possible by developing consumer-first campaigns that deliver on client goals and resonate with Uber’s global audience.”
Recently, La Mer partnered with Uber Advertising during this year’s Miami F1, giving an insight into the type of ‘disruptive’ activations the Creative Studio will focus on. Uber Premier riders had the chance to ‘Go Home with La Mer’ in an ultra luxury vehicle - with surprise complimentary gifts from La Mer inside the car. The partnership added an interactive element to La Mer’s year-long campaign heroing their evening skincare products, including The Rejuvenating Night Cream. Following on from the campaign’s success, La Mer gifts will also be available to select visitors to the Uber Advertising Villa at the 2025 Cannes Lions Festival of creativity.
“La Mer’s collaboration with Uber Advertising showcased the powerful fusion of cultural relevance and innovative brand storytelling,” said Amanda Jones, Vice President, Marketing for La Mer North America. “This partnership enabled us to engage with a highly valuable audience through an immersive and unexpected brand activation, highlighting the effectiveness of creative activations in deeply connecting with consumers.”
Another custom campaign that validated the unmatched potential of Uber Advertising’s bespoke activations was Diageo’s Holiday carolers. The campaign brought holiday magic directly to Uber Eats users through the ability to simply order a caroler and/or Christmas tree directly to their doorstep.
"Uber Eats continues to be an incredible part of Diageo's eCommerce growth strategy. We are still at the early stages of awareness that spirits can be ordered online,” said Ramy Hamid, eCommerce Director, Diageo North America. “Creative programs like Carolers break the traditional mold driving both awareness and conversion for our brands."
Elsewhere, Swifties have been surprised and delighted with Ulta Beauty samples as they made their way to concerts on board Ulta Branded Uber Shuttles. The partnership created a fun way for Ulta to connect with younger audiences and help them showcase self-expression through creating their personal tour look.
New research from consumer insights company GWI also unveils the real-life impact such activations may have, given Uber’s natural connection with and understanding of a substantial consumer audience - nicknamed ‘Gen Uber’ - and their affinity for brands that value connection and creativity. For example, Gen Uber under-indexes on TV viewing, but is more likely to engage in 'IRL' experiences - such as sports and exploring the world. This suggests they are more likely to prioritize and engage with real-world movement, experience and connection over passive consumption. On average, Gen Uber is also around 65% more likely to use on-demand services across professional services, home services and telehealth.
Universal Pictures Brazil will be among the first brands to officially partner with Uber Advertising’s newly established creative studio.
For more information about Gen Uber, visit The rise of Gen Uber: the culture-driving consumer shaping the on-demand world.
About Uber
Uber’s mission is to create opportunity through movement. We started in 2010 to solve a simple problem: how do you get access to a ride at the touch of a button? More than 61 billion trips later, we’re building products to get people closer to where they want to be. By changing how people, food, and things move through cities, Uber is a platform that opens up the world to new possibilities.
More News
- Uber Advertising Expands Ride Offers Globally, Unlocking Opportunities for Brands to Connect with Consumers Through High-Value Promotions
New Research from National Research Group (NRG) Highlights How Promotions Drive Lifts in Attention and Engagement Across Key Global Markets, Including the U.S., U.K., Australia, France and Mexico
[CANNES, FRANCE] June 17, 2025 – At Cannes Lions, Uber Advertising shared news of the international expansion of Ride Offers, an ad product that empowers brands to reward Uber riders with high-value offers on their next eligible ride. Already proving its impact in early campaigns, Ride Offers are now available in the United States, Canada, the United Kingdom, Brazil, Mexico, Australia, and New Zealand.
This initiative reinforces the breadth of Uber Advertising’s offerings for brands, following the division’s launch in late 2022. Since then, Uber Advertising has surpassed $1.5 billion in annual revenue run rate (Q1’25), a growth of over 60% year on year.
Ride Offers can transform how brands show up for consumers – providing value in the form of discounted Uber rides. By sponsoring these rides, advertisers foster brand affinity and customer loyalty and reinforce their relevance during pivotal everyday moments.
According to new research from NRG, 65% of Uber users across five markets (the U.S, the U.K, Australia, France and Mexico) agree that ads with direct discounts or $ off stand out and grab attention, and 64% say ads with direct discount or $ off makes them feel more positively about the brand. These ads are also 5% more likely to grab attention and over 10% more likely to lift engagement than those without a promotion.
“Ride Offers are a powerful way for brands to meet consumers where they are, both literally and emotionally—by providing savings that matter in the moment. It’s more than just a discount; it’s a gesture that builds trust, loyalty, and lasting brand impact,” said Megan Ramm, Uber Advertising’s Global Head of Sales. “The latest insights from NRG reinforce this — that brands that offer real, tangible value get noticed, and remembered.”
One of the first brands to trial Rides Offers on Journey Ads was Molson Coors as part of their Win While You Wait campaign. “As a first mover to activate Uber’s Rides Offers format, Molson Coors turned everyday wait moments into high-impact consumer engagement,” said Brad Feinberg, VP Media, Digital & eCommerce, Molson Coors Beverage Company. “The results speak for themselves: Blue Moon’s Baseball campaign exceeded average view time and click-through benchmarks by double digits; Miller Lite’s Football campaign outperformed CTR benchmarks by over 200%; and Coors Light’s College Basketball Tournament drove gains in both new and lapsed users. These outcomes demonstrate how innovation, agility, and purposeful creativity can come together to meaningfully drive results.”
The launch of Ride Offers also coincides with the debut of Uber Advertising’s in-house Creative Studio, which partners with advertisers to craft original, culture-first campaigns that seamlessly integrate into the Uber platform. The Creative Studio helps brands stand out with relevant, compelling storytelling that’s native to the Uber experience.
As Uber Advertising continues to scale globally, Ride Offers represent a powerful opportunity for brands to show up in users' lives with relevance, utility, and purpose – ensuring ad dollars make meaningful connections with riders.
About Uber
Uber’s mission is to create opportunity through movement. We started in 2010 to solve a simple problem: how do you get access to a ride at the touch of a button? More than 61 billion trips later, we’re building products to get people closer to where they want to be. By changing how people, food, and things move through cities, Uber is a platform that opens up the world to new possibilities.
- Uber Advertising Unveils Creative Studio to Power Connective Brand Moments
Creating culturally resonant content and experiences for the world’s leading brands
New York, USA (June 9th, 2025) -Uber Advertising today announced it would launch an in-house Creative Studio, dedicated to helping premium brands tap into cultural moments that inspire deeper consumer connections. The Studio will focus on crafting rich storytelling and immersive brand experiences across the Uber and Uber Eats platforms, helping brands reach an in-demand audience that values creativity and connection.
Having already successfully launched on-demand bespoke activations - for leading beauty, entertainment, beverage, and cosmetics brands - the Studio now formalizes this capability within Uber Advertising’s suite of offerings. Its mission will be to partner with brands to create original, culture-first moments that are seamlessly integrated into the Uber experience - both digital and through on the ground activations - matching how Uber users engage with the world. These campaigns are designed to surprise, delight, and leave a lasting impression.
The Creative Studio is now open to select partners who aspire to shape the cultural moment, not just advertise in it.
“A world-class consumer experience and strong brand trust are essential to an effective advertising platform,” said Kristi Argyilan, Global Head of Uber Advertising. “Our platform offers both—enabling us to redefine how brands connect with consumers. With the Creative Studio, we’re elevating what’s possible by developing consumer-first campaigns that deliver on client goals and resonate with Uber’s global audience.”
Recently, La Mer partnered with Uber Advertising during this year’s Miami F1, giving an insight into the type of ‘disruptive’ activations the Creative Studio will focus on. Uber Premier riders had the chance to ‘Go Home with La Mer’ in an ultra luxury vehicle - with surprise complimentary gifts from La Mer inside the car. The partnership added an interactive element to La Mer’s year-long campaign heroing their evening skincare products, including The Rejuvenating Night Cream. Following on from the campaign’s success, La Mer gifts will also be available to select visitors to the Uber Advertising Villa at the 2025 Cannes Lions Festival of creativity.
“La Mer’s collaboration with Uber Advertising showcased the powerful fusion of cultural relevance and innovative brand storytelling,” said Amanda Jones, Vice President, Marketing for La Mer North America. “This partnership enabled us to engage with a highly valuable audience through an immersive and unexpected brand activation, highlighting the effectiveness of creative activations in deeply connecting with consumers.”
Another custom campaign that validated the unmatched potential of Uber Advertising’s bespoke activations was Diageo’s Holiday carolers. The campaign brought holiday magic directly to Uber Eats users through the ability to simply order a caroler and/or Christmas tree directly to their doorstep.
"Uber Eats continues to be an incredible part of Diageo's eCommerce growth strategy. We are still at the early stages of awareness that spirits can be ordered online,” said Ramy Hamid, eCommerce Director, Diageo North America. “Creative programs like Carolers break the traditional mold driving both awareness and conversion for our brands."
Elsewhere, Swifties have been surprised and delighted with Ulta Beauty samples as they made their way to concerts on board Ulta Branded Uber Shuttles. The partnership created a fun way for Ulta to connect with younger audiences and help them showcase self-expression through creating their personal tour look.
New research from consumer insights company GWI also unveils the real-life impact such activations may have, given Uber’s natural connection with and understanding of a substantial consumer audience - nicknamed ‘Gen Uber’ - and their affinity for brands that value connection and creativity. For example, Gen Uber under-indexes on TV viewing, but is more likely to engage in 'IRL' experiences - such as sports and exploring the world. This suggests they are more likely to prioritize and engage with real-world movement, experience and connection over passive consumption. On average, Gen Uber is also around 65% more likely to use on-demand services across professional services, home services and telehealth.
Universal Pictures Brazil will be among the first brands to officially partner with Uber Advertising’s newly established creative studio.
For more information about Gen Uber, visit The rise of Gen Uber: the culture-driving consumer shaping the on-demand world.
About Uber
Uber’s mission is to create opportunity through movement. We started in 2010 to solve a simple problem: how do you get access to a ride at the touch of a button? More than 61 billion trips later, we’re building products to get people closer to where they want to be. By changing how people, food, and things move through cities, Uber is a platform that opens up the world to new possibilities.
- Uber Advertising taps Instacart Carrot Ads for CPG Digital Advertising in the US
The integration aims to meet the needs of a broader range of CPG advertisers in the US
SAN FRANCISCO (April 9, 2025) — Uber Advertising today announced it will leverage Instacart’s Carrot Ads solution in the US to help extend the reach of Uber Eats' Sponsored Items formats to CPG advertisers of all sizes. The integration aims to provide a broader set of CPG advertisers with access to effective solutions that help them win the digital shelf.
Beginning this month, CPG advertisers in the US will be able to seamlessly reach millions of high-intent grocery and retail marketplace customers on Uber Eats via the Carrot Ads solution. Instacart’s Carrot Ads performance advertising capabilities will also enhance the user experience on the Uber Eats grocery and retail marketplace with increased discoverability of relevant products and brands.
“By enabling access to Uber Eats Sponsored Items in the US via Instacart’s Carrot Ads solution, we believe we can better meet the needs of more CPG brands - especially those making network buys,” said Travis Colvin, GM of Grocery & Retail at Uber Advertising. “Our advertising team already works with many of the world’s largest brands directly, but we want to be there for brands of all sizes to help them easily reach our engaged audience in a way that suits them. For the US market, we believe this integration best achieves that goal.”
“We’re proud to partner with Uber Advertising to create a powerful advertising collaboration that delivers an additional way for CPG brands to reach customers shopping in the digital grocery aisles,” said Chris Rogers, Chief Business Officer at Instacart. “Together, we’re offering advertisers expanded reach, seamless campaign management, trusted results, and a more efficient way to instantly connect customers with the products they love across Instacart’s Ads ecosystem and now the Uber Eats’ grocery and retail marketplace.”
CPG advertisers will be able to create campaigns through Instacart Ads Manager that automatically extend across the Instacart Ads ecosystem, which now includes the Uber Eats grocery and retail marketplace. The integration will be powered by Instacart’s Carrot Ads solution, which provides platforms and retailers access to Instacart’s ad technology and advertiser demand from more than 7,000 brands. Today, more than 220 retailer banners utilize Carrot Ads to power their retail media businesses and offer ads on their e-commerce sites.
In addition to benefiting a broader pool of CPG brands, the Instacart Carrot Ads integration will also help enable Uber Advertising’s continued growth by accelerating the pace and breadth of performance marketing engagement in the US, including enhancements like a Shoppable Display format through the Instacart Carrot Ads solution on Uber Eats for applicable CPG advertisers as soon as the second half of 2025.
Globally, Criteo will remain Uber Advertising’s key partner for meeting the needs of CPG advertisers across various non-US markets, including leading markets such as Australia, Canada, France, Mexico, and the UK.
- Uber Advertising Announces Exclusive Partnership with T-Mobile Advertising Solutions
Uber’s JourneyTV Advertising Surface will Expand to Over 50,000 Screens Inviting Advertisers to Join In On the Ride
SAN FRANCISCO, CA and BELLEVUE, WA – (June 13, 2024) – Today, Uber’s advertising division announced an exclusive partnership with T-Mobile Advertising Solutions and its rideshare media network – Octopus Interactive – which features the largest national network of interactive video screens inside rideshare vehicles. Through this partnership, Uber will leverage a portion of T-Mobile’s rideshare inventory to expand Uber’s JourneyTV offering to over 50,000 vehicles across the US this year, providing advertisers an entirely new opportunity to connect with Uber riders when they're most likely to engage.
As part of the partnership, T-Mobile screens will display Uber’s JourneyTV rider experience when an Uber trip is underway. JourneyTV shows a live trip map with ETA until drop off, personalized recommendations on restaurants near the trip destination, travel inspiration ideas and local activities to enjoy, as well as highly relevant video, interactive and other ads driven by Uber’s first party data insights.
Advertisers and riders alike benefit from the unique ride experience. To date, advertisements from Uber’s own video screens have seen a 98% completion rate. In addition, riders are seeing the value in those ads, with new research from MAGNA and Uber showing 74% of people express an interest in taking advantage of an offer displayed during a trip and around 7 in 10 riders view ads as an enhancement to their ride. For advertisers, JourneyTV provides a unique opportunity to reach Uber riders on the largest screen in the car during a trip, with content that is uniquely relevant to their key audiences.
“As advertisers continue to look for ways to find consumers at the right moment, this partnership with T-Mobile gives them the unique opportunity to literally sit in the back seat with the people they want to reach most,” said Gil Schwartz, General Manager JourneyTV, Uber advertising. “JourneyTV delivers a new CTV channel to reach a younger, high-income audience that is tech-inclined, savvy and more likely to consume and engage with video and interactive content.”
Now, advertisers will be able to take advantage of the insights, geo-targeting and reach made possible through Uber’s scale and first-party data, alongside T-Mobile’s comprehensive rideshare network of screens to execute tailored campaigns that reach a range of highly engaged consumers and provide them a unique and relevant ad experience.
“At T-Mobile Advertising Solutions, everything we do is focused on creating more meaningful connections between advertisers and consumers," said JP Colaco, SVP & Chief T-Ads Officer, T-Mobile Advertising Solutions. “We continue to expand our Digital Out of Home solutions, helping brands have unmatched tools to connect with their audiences at the right time with the right messages. This drives their businesses forward and enhances customer experiences, including Uber rides. We’re thrilled that Uber and JourneyTV are leveraging a significant portion of our rideshare video screens to deliver a unique experience for both riders and advertisers.”
- Uber Extends the Immersive and Premium Journey Ads Experience to Programmatic Advertising
Partnering with Google Ad Manager and leading DSPs including The Trade Desk, Yahoo DSP, and Google’s Display & Video 360, Uber’s proven Journey Ads surface will now be available to more brands, more often
SAN FRANCISCO (June 11, 2024) -- Today, Uber advertising announced the ability for programmatic buyers to access Journey Ads across the Uber Rides app. Uber is partnering with Google’s Ad Exchange to enable leading Demand Side Platforms (DSPs) including Google’s Display & Video 360, The Trade Desk, and Yahoo DSP to make this offering available via Programmatic Guaranteed deals.
With immersive display and video execution, Journey Ads reach users at three distinct phases of their trip – allowing for extended engagement keyed to the context of their Uber ride. Since first launching in late 2022, Journey Ads are proven to deliver performance well above industry standard, with over 3% CTR and an average global view time of over 100 seconds. Video ads were introduced earlier this year, giving brands a new, engaging medium for effective storytelling when reaching a valuable attentive audience.
Uber users skew young and affluent, and are highly receptive – on average 80% of users indicated ads caught their attention according to a new study*. In addition to interacting with users in the moment, for example as they’re on the way to the airport or home from a sporting event, Uber has developed comprehensive user targeting profiles based on historical behavior across both Uber and Uber Eats. Clients can tap into QSR food purchasers from Uber Eats or leverage curated personas - such as Beyonce or Taylor Swift fans - to target their messaging to the right audience.
"Journey Ads have proven strength in driving results for the thousands of brands we've worked with since launch. We can now extend these benefits to the programmatic buyers who prefer to activate through their DSPs of choice,” said Jillian Kranz, General Manager of Rider Ads at Uber advertising. “We’ve shown the strength of the Journey Ads format through outstanding performance across the funnel. Indeed, according to Kantar, early campaigns delivered an increase in brand favorability, message recall and purchase intent. We’ve seen the majority of campaigns exceed expectations compared to other types of media, including social, TV, mobile and web display.”
“We have seen tremendous value in partnering with Uber around their mobility ads offering thanks to their one-of-a-kind insights and targeting ability,” said Megan Pagliuca of Omnicom Media Group. “Activating our Omni audiences on Journey Ads through programmatic channels is a big step forward for the partnership to achieve significant outcomes for our clients.”
With today’s announcement, programmatic clients in the US and global markets can now access Uber’s premium inventory bundled with high-intent first-party data through their preferred demand-side platform. Whether a user of Google’s Display & Video 360, The Trade Desk, or Yahoo DSP, brands now have new ways to ‘own the trip’ with highly relevant ads targeted to reach a receptive, and purchase-minded user base.
“Google Ad Manager is pleased to partner with Uber as they continue to expand their monetization strategy and grow Journey Ads, which provides a new and engaging ad experience for people,” said Peentoo Patel, Director of Product Management, Google Ad Manager.
“At the heart of any campaign is the idea that a brand needs to command the consumer’s attention. Creating better engagement by using brand-safe inventory and rich data plays a critically important role in reaching the right audience at the right time,” said Will Doherty, VP, Inventory Development, The Trade Desk. “Our partnership with Uber enables brands to leverage innovative new supply sources that will meet consumers where they are. We’re excited to partner with Uber to bring their unique assets to our advertising clients.”
In addition to Kantar, a leading market research firm, Uber also works with top third-party measurement and research partners including Integral Ad Science, DoubleVerify, LiveRamp, Attain, Comscore, Foursquare, iSpot, NCSolutions, and AWS Clean Rooms to ensure campaign and audience analytics are verified, valid, and reliable.
- Uber Expands Its Personalized and Interactive In-Car Tablet Ads to Major Markets Across U.S.
New markets include Las Vegas, Miami, Philadelphia, Washington D.C., with Chicago and Boston to follow.
San Francisco (October 2, 2023): Today, Uber’s advertising division announced the expansion of its In-Car Tablet Advertising business to major markets across the U.S. including Las Vegas, Miami, Philadelphia and Washington D.C., with additional markets rolling out throughout the year. This evolution demonstrates Uber’s continued dedication to creating unique and strategic opportunities for marketers to connect with Uber’s highly valuable audience of engaged consumers.
Since the initial roll out in Los Angeles and San Francisco earlier in 2023, the performance of In-Car Tablet Advertising has been impressive, with an average completion rate of more than 95% and an average ad exposure of two minutes per trip for ads shown during the ride. The success can also be seen in rider sentiment, with 90% of survey responses noting the In-Car Tablet experience impact was neutral or positive.
For marketers looking for high impact and innovative ways to spend digital and TV budgets, In-Car Tablet Ads offer the ability to curate contextually relevant advertising through first-party data - and reach a captive audience of coveted purchase-minded Uber consumers. In-Car tablet strategic placement, paired with the power of sound, sight and motion allows marketers to create an immersive brand experience on the largest screen in the rider’s journey.
“In-Car Tablets deliver a positive rider experience while enabling advertisers to engage Uber’s premium rider audience in a captive, yet leaned-back setting,” said Mark Grether, VP, Advertising at Uber. “This expansion opens new opportunities for national advertisers to leverage the largest screen in the vehicle to create immersive brand moments during Uber trips and provides contextually relevant advertising to riders. Drivers also receive a revenue share of any advertising shown on the tablet, creating new earnings opportunities for them with little to no additional effort.”
Brands including LiveNation, HubSpot, and DocuSign have been some of the first adopters of these new ads.
The tablet experience includes a personalized welcome screen, a live trip map and information about the driver. Riders also see in-tablet reminders to tip if they enjoyed their ride, and they can complete a tip via a one-touch button on the tablet. This capability has helped drive nearly 10% more in tips on average on trips with their tablet. “Riders enjoy the tablet - I get a lot of comments. They like the security of it - the screen shows them who I am and my experience so they trust who they are driving with,” said Daniel Min, who drives on the Uber platform in Los Angeles. “For me, I like the extra earnings from the tablet. And because the rider likes the experience, I sometimes get an uptick on the tip.”
- Uber Partners with Top Third-Party Verification Leaders, DoubleVerify (DV) and Integral Ad Science (IAS)
Partnerships build on Uber’s commitment to create a viewable, and brand safe environment for consumers and brands
SAN FRANCISCO (July 26, 2023) Uber’s advertising division today announced its partnership with top third-party verification providers, DoubleVerify (NYSE: DV) and Integral Ad Science (Nasdaq: IAS). These partnerships include integrations to verify viewability, brand suitability and the absence of ad fraud, bringing further transparency to Uber’s brand clients. Together, these independent partners will support Uber in validating performance and effectiveness of Journey Ads campaigns on Uber advertising.
These partnerships kick-off a suite of measurement solutions on Uber's advertising platform, emphasizing Uber's commitment to measurement and transparency, beginning with verification, then further expanding with reach, resonance and impact measurement. This third-party verification aims to give advertisers on Uber the confidence in their media investment and ability to benchmark against industry standards in media measurement. As brand advertisers face increased scrutiny on ad spend, proving effectiveness and performance across campaigns is key. Brands need to know that their ads are being viewed in the right context, which these partnerships will aim to address.
“In today’s ecosystem, brands are eager to better understand that their message goes to and is seen by actual people, with actual intention in high attention contexts, while also ensuring they are showing up safely,” said Mark Grether, VP, General Manager for Uber’s advertising division. “As we expand our tools to validate effectiveness, performance and safety, we will continue to surface the best third-party measurement solutions to give brands peace of mind.”
“As Uber advertising continues its impressive growth trajectory, our new partnership offers marketers confidence in measuring campaign effectiveness through our actionable data so they know their ads are being seen by the millions of people using Uber every day,” said Lisa Utzschneider, CEO, Integral Ad Science. “We are excited to work with Uber to maximize advertisers’ return on investment when connecting with this large and highly engaged audience.”
“As ad spend on the platform is growing, Uber has partnered with DV to expand independent, third-party measurement capabilities and build confidence in brands’ digital investments,” said Mark Zagorski, CEO, DoubleVerify. “We’re excited to work with Uber to bring advertisers a higher level of trust and transparency and, in turn, broaden our quality coverage across this tech platform that connects the physical and digital worlds to help make movement happen at the tap of a button.”
Uber has a high intention, high attention audience to whom its advertising platform can surface the right messages at the right time. With the backing of DV and IAS, Uber will offer its advertisers a better understanding of their effectiveness, giving them clarity and confidence in their digital investment.
The partnership will run on Uber’s Journey Ads, which capture consumers’ attention during Uber rides.
- Uber’s Advertising Division Partners with Omnicom Media Group (OMG)
First Holding Company Partnership Strengthens Unique Ad Buying Offering and aims to Enhance Performance and Measurement
San Francisco (June 20, 2023) - Uber's advertising division is announcing today a new partnership with Omnicom Media Group (OMG), the media services division of Omnicom Group Inc. (NYSE: OMC) in the US, strengthening the unique ad buying offering of mobility and retail media inventory on Uber. The deal is the first holding company partnership for Uber’s advertising division, and sets forth a data collaboration that combines Uber’s mobility and delivery insights with audience data in Omnicom's Omni open operating system to deliver relevant and impactful audiences for Omnicom clients’ investments on Uber media properties.
“With 130 million monthly active platform users globally, the power of Uber’s advertising offering is how we are able to understand consumers’ next destination in real time and reach them with relevant messages that align to immediate intention,” said Dr. Mark Grether, VP, General Manager, for Uber’s advertising division. “As we look to the future of mobility and retail media, this new partnership taps into OMG’s vast data and partnerships, enabling us to take on a new level of precision in intelligent targeting, insights and activation for advertisers.”
This data collaboration aims to deliver highly valuable insights to make media plans better, innovate measurement and optimize on incrementality. The combination of Uber mobility and delivery signals and Omni audience data will provide Omnicom clients with deeper insights into the consumer’s specific commerce journey - as Uber consumers go anywhere and get anything - to enhance performance and measurement on Uber’s advertising surfaces.
”As the media group with the most advanced retail media offering and expansive portfolio of first-mover RMN partnerships, OMG recognizes the unique value that Uber’s mass mobility and delivery data offers our clients,” says OMG Chief Activation Officer Megan Pagliuca. “Combining Uber signals with Omni’s audience, activation and measurement capabilities will drive better ROI for our clients and give them a true picture of Uber’s impact on their commerce ambitions.”
Under this partnership, OMG will also be considered a priority partner for new product releases from Uber's advertising division.
- Uber Adds Video to Help Brands Go and Get Key Audiences
Video Ads Designed To Capture Consumer Attention Across Uber, Uber Eats and Drizly
San Francisco, June 15, 2023: Uber’s advertising division is unveiling new video opportunities to advertisers across Uber, Uber Eats and Drizly designed to capture the attention of audiences when they are most engaged across the Uber ecosystem. Whether audiences are waiting for their driver, checking on their dinner order or shopping on Drizly, Uber offers advertisers a place to put long form video messaging along with engaging visuals in front of consumers as they transact throughout their journey. With this latest announcement, these new formats give marketers the tools to tell creative stories, as well as boost brand awareness, lift and sales.
On Uber Eats, video formats on Post Check Out Ads enable advertisers to engage with consumers both pre-dispatch and post-dispatch of orders and own this anticipatory ordering moment through video. This evolution advances how advertisers capture the attention of ready-to-purchase consumers and creates a more engaging experience for users. Prominent entertainment brand BET will be among the first to use video to promote their upcoming BET Awards. Early tests on Post Check Out video ads outperform industry viewability benchmarks by 37%. This format is now live in the US and will expand globally in the fall.
Additionally, Uber’s Journey Ads video capabilities, which will roll out in the US over coming weeks, offer brands a unique opportunity to connect with consumers during their entire ride. Video has also arrived on Uber’s Tablet surfaces in the US.
“As a company that’s focused on going anywhere and getting anything, introducing video is a natural evolution for us and a creative way to bring emotion into motion,” said Dr. Mark Grether, VP, General Manager, for Uber’s advertising division. “These latest advancements will strengthen how advertisers connect with our audiences when they are the most engaged,” added Grether.
And lastly, Drizly, an Uber company in the US, has added video ads to its web and app experiences. The new formats on Drizly unlock new ways of messaging to one of the largest audiences of high-intent alcohol shoppers in North America. Industry leaders including Espolon, a brand of tequila from Campari, have been among the first beverage alcohol brands to leverage Drizly’s new ad formats. Early results have shown high engagement with recent campaigns showing over 70% of the video being watched.
“We know that it has become increasingly challenging for brands to capture a shopper’s attention in today’s crowded advertising ecosystem, and the new multimedia ad formats on Drizly allow our partners to cut through the noise with brand-owned content that excites, inspires, and informs,” said Amit Patel, General Manager, BevAlc Advertising of Uber’s advertising division.
”Together, these video advancements across Uber will pave the way for how advertisers reach audiences when it matters most,” added Grether. “We look forward to continuing to innovate and bring advertisers unique opportunities to connect and engage.”
About Uber Uber’s mission is to create opportunity through movement. We started in 2010 to solve a simple problem: how do you get access to a ride at the touch of a button? More than 39 billion trips later, we're building products to get people closer to where they want to be. By changing how people, food, and things move through cities, Uber is a platform that opens up the world to new possibilities.
About Drizly Drizly, an Uber company, is a leading beverage alcohol e-commerce platform. Millions of consumers of legal drinking age turn to Drizly to get the best drinks for the moment, delivered. With one of the widest selections of beer, wine, and spirits, Drizly offers convenient delivery options with a tailored shopping experience based on what consumers are shopping for - whether that’s a gift, a big order for an event, or drinks for a casual night at home. Today, Drizly partners with thousands of retailers and suppliers to help them to reach new customers, tap into key market and customer insights, and diversify their business to grow sales. As the industry leader, Drizly is building the best shopping experience for beverage alcohol.
Learn more at Drizly.com, download the Drizly app (App Store and Google Play) and follow Drizly on Facebook, Twitter and Instagram
- Uber Launches New Capabilities for Advertising on Uber Eats
Network provides CPG brands with Sponsored Items listing opportunities directly on Uber Eats app
SAN FRANCISCO (May 4, 2023) Today, Uber announced the expansion of Uber Eats’ advertising surfaces, expanding its capabilities and providing CPG brands with Sponsored Items opportunities directly on the Uber Eats app. This new suite of performance advertising capabilities enhances the customer experience by increasing discoverability of relevant products and brands, while driving value for both Uber Eats and its brand partners.
As Uber continues to invest in its advertising capabilities, this evolution solidifies Uber as a commerce leader within the grocery and convenience industry and is giving brands the tools to capture the attention of ready-to-purchase consumers.
“Uber is uniquely positioned to connect brands with consumers at every stage along the path to purchase," said Travis Colvin, GM of New Vertical Ads. “As investment behind commerce media continues to accelerate in 2023 and beyond, we’re focused on broadening our capabilities to enable CPG brands to unlock the full potential of Uber’s advertising platform. We look forward to expanding the portfolio of products we’re making available to our CPG partners in the months ahead.”
PepsiCo served as Uber’s exclusive beverage alpha partner for Sponsored Items, allowing the CPG company to increase visibility for items across its portfolio of brands including Gatorade, Pepsi, Doritos, Tostitos and PopCorners.
"We are always testing, learning, and experimenting with new platforms to become even more savvy and effective across our eCommerce business,” said Alison Dempsey, Head of eCommerce Customer Marketing at PepsiCo. “As a consumer-centric CPG company, we are always focused on reaching people with the right product, in the right place, at the right time. Sponsored Items allows us to connect with Uber customers at the point of purchase, driving awareness and conversion of our brands.”
To power the new offerings, Uber has selected Criteo, the commerce media company, to provide the underlying technology globally to activate CPG brands within the ever-expanding Uber Eats grocery and convenience shopping experience. Through Criteo’s Commerce Media Platform capabilities, CPG brands can now promote their brand and products via Sponsored Items activations on Uber Eats’ app, with ambitions to launch additional formats, surfaces and markets in the coming months.
“Delivery is no longer restaurant-based – it’s all-things commerce – and Uber is paving the way for the industry by developing advertising solutions that integrate commerce moments into consumers’ daily lives,” said Brian Gleason, Chief Revenue Officer of Criteo. “We’re thrilled to be selected by Uber to bring the best commerce experience to their users, brands and agencies globally.”
The offering is currently available in the U.S. and Canada, and will expand internationally by the end of 2023.
About Uber
Uber’s mission is to create opportunity through movement. We started in 2010 to solve a simple problem: how do you get access to a ride at the touch of a button? More than 37 billion trips later, we're building products to get people closer to where they want to be. By changing how people, food, and things move through cities, Uber is a platform that opens up the world to new possibilities.
About Criteo
Criteo (NASDAQ: CRTO) is the global commerce media company that enables marketers and media owners to drive better commerce outcomes. Its industry leading Commerce Media Platform connects thousands of marketers and media owners to deliver richer consumer experiences from product discovery to purchase. By powering trusted and impactful advertising, Criteo supports an open internet that encourages discovery, innovation, and choice. For more information, please visit www.criteo.com.
- Uber Eats Launches New Post-Check Out Ads to Serve The World’s Biggest Brands; Debuting During Football’s Biggest Weekend
Post-purchase ads enable retail, travel, finance, entertainment, tech and telco brands to reach purchase-minded consumers as they await their Uber Eats order
SAN FRANCISCO, February 9, 2022 Uber’s advertising division today announced the launch of Post-checkout Ads, an ad solution for major consumer brands within the Uber Eats app. The new feature will go live during football’s biggest weekend, with ads from brands including Paramount+ being surfaced to hungry football fans during one of the busiest weekends of the year.
Uber Eats regularly sees higher engagement around televised sporting events. In fact, over the big game weekend in 2022, orders spiked more than 20% in the US, including more than 30% for convenience stores. By showing advertising creative post-checkout, as consumers track their food, grocery or alcohol orders, brands can reach Uber’s valuable consumer network while they are most highly engaged within the app.
“More than ever, brands must justify spending and ensure that their ad dollars work hard for them,” said Dr. Mark Grether, General Manager, for Uber’s advertising division. “Through new solutions like Post-checkout Ads on Uber Eats, we’re able to provide partners with powerful advertising opportunities like access to the big game. While the big game plays on the TV screen, our consumers are checking out the delivery status of their order and our partner's brand ad. It’s exciting for us to bring our charter partners and our valuable consumers together for these high-attention advertising moments.”
Uber’s advertising business continues to scale, exceeding $500 million annual revenue run rate and growing the base over 80% year-over-year, and the launch of post-checkout ads presents another impactful avenue for engagement.
- Uber Launches Dedicated Advertising Division To Serve The World’s Biggest Brands
Led by retail media veteran Dr. Mark Grether, a newly formed team working across the Uber enterprise is unveiling new Journey Ads solution
SAN FRANCISCO, October 19, 2022 Uber Technologies, Inc. (NYSE: UBER) has formally launched its advertising division and unveiled Uber Journey Ads, an engaging way for brands to connect with consumers throughout the entire ride process. Journey Ads are the latest initiative from a dedicated team formed at Uber this year under advertising veteran Dr. Mark Grether, previously with Amazon Advertising, CEO of Sizmek, and Co-Founder of Xaxis. Leveraging Uber’s first-party data and insights across its mobility and delivery businesses presents the world’s biggest companies with compelling new surfaces and closed-loop attribution to reach Uber’s audience of 122 million monthly active users.
With the addition of Journey Ads, Uber has created an engaging model that enables brands to share strategic campaigns across Uber’s mobility and delivery businesses, while connecting with consumers in brand-safe and captivating ways. Journey Ads place relevant brand content and offers in front of purchase-minded audiences as they transact throughout their journey – while waiting for their driver and during their trip. Over 40 marquee brands have already partnered with Uber to run Journey Ads including NBCUniversal, Heineken, and United Artists Releasing. With one-hundred percent share of voice during the entire trip, early results show that consumers were exposed to the ad content for approximately two minutes, resulting in two to six times the brand-performance lift compared to other benchmarks.
Brands and advertisers can now partner with Uber on a variety of advertising options on the Uber and Uber Eats apps, and beyond:
Journey Ads that capture consumers’ attention during their trip with ad units that drive purchases and brand awareness as they move with purpose. Prominently placed Sponsored Listings across Uber Eats to get brands ahead of the competition and capture the attention of ready-to-purchase consumers, with clients such as Shake Shack already seeing increased engagement, ROI and customer acquisition. Sponsored Emails that enable brands to promote exclusive offers to Uber and Uber Eats consumers through email delivery directly into their inboxes. Homepage Billboards that give brands the ability to prominently display messaging on the homepage of Uber Eats, the world’s most-downloaded food delivery app. Post-checkout Ads which allow brands to promote to purchase-minded consumers as they await updates on their order. Storefront Ads where CPG brands can enjoy prominent placement of their products at the top of a digital storefront. PepsiCo has been a pilot partner of storefront ad offerings. In-Menu Ads that enable restaurants to feature their seasonal or specially priced menu item to entice consumers to take advantage of the promotional offer. Chipotle has been a pilot partner on this effort. Highly visible digital out-of-home Car Top Ads which enable brands to reach consumers based on location and time of day across top U.S. cities. Tablet Advertising pilot which will see strategic partners pilot in-car tablets in LA and SF. ”We have a global audience of valuable, purchase-minded consumers who, as part of our core business, tell us where they want to go and what they want to get,” said Dr. Grether, General Manager, for Uber’s advertising division. “While these consumers are making purchase decisions and waiting for their destination or delivery we can engage them with messages from brands that are relevant to their purchase journeys. And with 1.87 billion trips last quarter, that means we can connect advertisers to consumers on average five times per month across rides and delivery.”
“Through our advertising division, we can help leading brands grow their relationships with consumers by connecting them at a moment when a customer is uniquely attentive. By tapping into our mobility media network, our pilot campaigns have surpassed expectations in terms of brand lift, engagement, and other campaign goals. We’re eager to continue working with our partners to identify best-in-class offerings – such as in-car tablet advertising – that will ensure they’re engaging with captive and engaged audiences.”
In addition to Uber’s unique ability to help brands connect with consumers at relevant points throughout their journeys or transactions, the company provides comprehensive reporting and analysis. By offering this unique view into consumer behavior, brands are able to fine-tune their understanding of their consumers and create more impactful campaigns.
- Uber appoints female leaders to join its Advertising Business to support early traction across its core verticals and agency partners
Australia | March 22, 2024 Uber Australia’s Advertising Division today announces the expansion of its leadership team, including the appointment of two female leaders, Julia Edwards and Shalyce McLean, to support the business’ early traction across its core verticals and agency partners.
Julia Edwards will lead the division’s Strategic Verticals and CPG team. Reporting to Head of Advertising Michael Levine, Edwards will lead a team of 10 across Australia and New Zealand to craft the Advertising business’ product proposition tailored for the ANZ market, and ensure clients understand Uber’s distinctive and powerful advertising tools. Once shortlisted for Women Leading Tech - Sales Award, her expertise spans Integrated Marketing Strategy, Programmatic Technology, and Consultative Servicing.
On her appointment, Julia says, “Uber advertising helps power people’s lifestyles, connecting brands and consumers authentically in the moments that matter as they navigate the real world. I am excited to lead a team to empower our partners to leverage these every day moments to connect with their audience across our ad products in an unparalleled and meaningful way during moments of high intention.”
Shalyce McLean is appointed as the Agency Lead for Uber’s advertising offering. Also reporting to Levine, she will focus on unlocking the advantages of the platform and bringing it to agency partners and their clients. Having earned titles including Women in Media and Media iSalesperson of the Year, she has a proven track record of driving business growth across multiple sectors, spearheading innovative initiatives, and leading teams through digital transformation.
“It’s an honor to join the growing Advertising at Uber team, and it’s a privilege to scale an offering that I believe to be intensely compelling for the Australian and New Zealand market. Uber is a business that acutely understands how people move and eat, and recognises the value advertising and media agencies offer. I look forward to working alongside our team of advertising professionals to drive mutually beneficial and sustainable growth for agencies, their clients, and our industry”, says Shalyce McLean.
“We are thrilled to welcome Julia and Shalyce to our team,” said Michael Levine, Head of Advertising for Uber ANZ. “Their extensive experience and leadership skills will be invaluable as we continue to grow our Advertising business in Australia and New Zealand. Equipping our team with a dedicated strategic focus on our vertical offerings and relationship with CPG brands, alongside a new lead that focuses on developing and building a stronger relationship with agencies locally, I am excited by the expanded opportunity to showcase the capabilities of our advertising surfaces to help brands and marketers look for innovative ways to engage with their consumers.”
The appointments come at a time of rapid growth for Uber’s advertising business. In the past year, the company has also appointed Nick Sargent, Head of Enterprise Restaurants, as part of the division’s leadership, and has launched several new advertising products in the region, including Uber Journey Ads with video, Sponsored Items across Uber Eats, Post Check-out video ads, playable ads and more. In Uber’s latest Q4 earnings release, Uber’s global advertising business continues to scale profitably, reaching a US$900m revenue run rate in Q4 2023, with active advertising merchants during the quarter exceeding 550k, up to 75% year-on-year growth*. In Australia and New Zealand, the advertising business is one of the fastest-growing markets outside of the US and Canada, and the local team was shortlisted as best media platform by B&T in 2023.
Julia and Shalyce will join Michael’s extended leadership team, and will work closely with the division’s sales, marketing, and product teams to develop and help brands and advertisers leverage the Uber platform to connect with their target audience.
*Source: Uber Announces Results for Fourth Quarter and Full Year 2023
- Creativity in Motion: Uber Launches Post Check Out Video Ads on Uber Eats
Australia | Oct 9, 2023 Today, Uber’s advertising division is unveiling the first product in its suite of video formats to brands in Australia to capture the attention of Uber Eats users. Australia’s largest brands have already been utilising Uber’s Post Check Out Ads to reach audiences monitoring the status of their dinner or grocery order on Uber Eats, and Uber is excited to now add a new video format for advertisers to run video campaigns. This new format gives marketers the tool to tell creative stories, as well as boost brand awareness, lift and sales.
Post Check Out video ad formats on Uber Eats enable advertisers to engage with highly attentive consumers both pre-dispatch and post-dispatch of orders and own this anticipatory ordering moment through sight, sound and motion. Leading pizza chain Domino’s and Australia’s leading local streaming service Stan are among the first to use Post Check Out video ads on Uber Eats. Early tests on Post Check Out video ads in the US outperformed industry viewability benchmarks by 37%.
“Uber’s mission is to create opportunity through movement – for years we have helped people go anywhere and get everything. With ads now available on the platform, it’s a natural progression for us to offer brands a platform to maximise engagement with creative-led content, in the form of video,” said Uber’s Head of Advertising in Australia and New Zealand, Michael Levine, “Video advancements will evolve how brands connect and engage with their audiences, which presents a unique opportunity to own 100% share of voice in a cluttered ad environment. We’re excited to showcase this new ad format alongside other innovations at SXSW Sydney as one of the official participating brand partners.”
“We love creating content that excites customers, and in today’s crowded advertising ecosystem, we are looking for innovative ways to connect with existing and new customers. We are excited to promote our new ‘More’ range through Uber Eats’ new Post Check Out video ad format, and engage audiences as they check in on their orders,” said Chief Marketing Officer ANZ, Domino’s, Allan Collins.
In addition to Post Check Out video ads on Uber Eats, Uber will soon be rolling out Uber’s Journey Ads video capabilities in early 2024, so advertisers can engage with their audiences during their entire ride. Journey Ads on Uber was launched in Australia in late 2022, and has since been offering brands strong active attention from consumers with high time spent and engagement metrics, far exceeding digital campaign benchmarks.
Uber launched Advertising by Uber in Australia in 2022 as the first ad sales business outside of the US. Led by Michael Levine in Australia, the business will continue to develop partners and products across the Uber and Uber Eats platform, and are currently hiring to significantly grow the team in 2024 to help marketers and agencies leverage the Uber ecosystem to reach and engage with audiences.
- Launching New Commerce Advertising Surface on Uber Eats
Australia | Aug 28, 2023 Today, Uber’s advertising division in Australia announces the launch of Sponsored Items with Coca-Cola Europacific Partners (CCEP) as its first brand partner to leverage a new advertising surface on Uber Eats. Powered by Criteo, the network provides consumer packaged goods (“CPG”) brands with Sponsored Items opportunities directly on the Uber Eats app. Followed by a successful launch in the US and Canada, this new suite of performance advertising capabilities enhances the customer experience by increasing the discoverability of relevant products and brands, while driving value for both Uber Eats and its brand partners.
Uber selected Criteo to power the new offering earlier this year – the commerce media platform provides the underlying technology globally to activate CPG brands within the Uber Eats grocery and convenience shopping experience. Through Criteo’s Commerce Media Platform capabilities, CPG brands in Australia can now promote their brand and products via Sponsored Items activations on Uber Eats’ app, with ambitions to launch additional formats and surfaces by the end of the year.
“Uber helps millions of users in Australia go anywhere and get everything, and this allows us to help connect brands with consumers during their interaction with the Uber platform,” said Michael Levine, Uber’s Head of Advertising in Australia and New Zealand. “As we continue to invest in our advertising capabilities, this new advertising surface on Uber Eats will give brands in Australia the tools to capture the attention of ready-to-purchase consumers. We’re also investing in providing dedicated support for CPG marketers and media agency partners with the hiring of Matt McGinley as CPG Industry Lead. As a commerce leader within the grocery and convenience industry, we are excited to continue to expand our category offering across QSR, CPG and non-endemic verticals.”
Coca-Cola is Uber’s first brand partner to activate Sponsored Items on Uber Eats in Australia, allowing the CPG company to increase visibility for items across its portfolio of beverages, including Coca-Cola soft drinks, Mount Franklin, Powerade and more.
“At Coca-Cola Europacific Partners, we’ve long enjoyed the value of in-aisle features at physical stores to promote our beverages. Thanks to businesses like Uber Eats, consumers have an increasing number of digital options to purchase CPG and it’s imperative for CCEP to adapt our advertising strategy to reach new and emerging channels,” said Anna McLoughlin, Head of Digital at CCEP. “We’re very excited to launch as Uber Eats Australia’s first brand partner on this new advertising surface, and we look forward to seeing the impact of boosted visibility across our product range on a ‘digital shelf’”.
“Uber’s everchanging and innovative services are uniquely positioned to develop an engaging retail experience that allows brands and marketers to drive awareness of their brands by interacting with consumers at point of purchase”, said Colin Bernard, Managing Director for Criteo in Australia. “We look forward to helping brands in Australia best leverage Uber’s new advertising offering and help them navigate a whole new way to market to consumers.”
- Uber launches Journey Ads in Australia with firstmover Paramount+ through Wavemaker
Australia | Nov 6, 2022 Uber announces the launch of Journey Ads, a first-of-its-kind advertising option for Australia, offering unparalleled share-of-voice and consumer attention from millions of riders across the region.
Unveiling one of the first Journey Ads with Wavemaker client Paramount+ as the company’s launch partner, this is the latest initiative from Uber’s advertising division for advertisers, allowing brands to place relevant content in front of purchase-minded riders from the moment they book their ride through to the end of their trip.
Through leveraging Uber’s first-party data and insights on millions of users, Uber can surface interesting and relevant ads to users without compromising their privacy or experience, or sharing their personal data. Brand advertisers can curate and personalise powerful and relevant user content based on a user’s current activity as well as their interests as suggested by previous trips and orders to engage their audience.
This follows a successful trial in the US where over 40 marquee brands have partnered with Uber to run Journey Ads. With 100% share of voice during the entire trip, early results show that consumers were exposed to the ad content for approximately two minutes, resulting in two to six times the brand-performance lift compared to other digital platform benchmarks.
From November to January, Paramount+ will share upcoming exclusive content available on the streaming platform to riders between 3pm to 9pm, with recommendations on the latest shows and movies to wind down their day.
Paramount+ Regional Vice President Marketing & Growth, Louise Crompton, said: “At Paramount+ we are always looking for new and innovative ways to present our brand and our exclusive content slate to Australian streamers. The targeting opportunities combined with the high dwell environment to reinforce our Mountain of Entertainment over Summer, was very appealing to us.”
Wavemaker Group Director, Peter Andrew, said: “We are always looking for innovative ways to connect with audiences and reach them with the right message at the right time. Uber advertising provides a new platform to talk to audiences when they’re in the right mindset. We are so excited to leverage Uber’s new targeting capabilities to feed people content that will excite them personally.”
Uber’s Head of Advertising ANZ, Michael Levine, said: “We are excited that Paramount+ is amongst the first to launch Journey Ads on our platform, as we have seen strong levels of interest from brands across Australia looking for innovative ways to connect with audiences. Uber’s Journey Ad format offers brands 100% ownership of the ride. At an average 20+ minutes per ride, our pilot partners in international markets have seen phenomenal levels of engagement with the new ad format. Combined with unique waypoint targeting, Uber’s new advertising formats offer Australian brands a space to create meaningful audience engagement.”
Uber Journey Ads follows the successful launch of Uber’s Advertising division in ANZ earlier in July, which includes a suite of advertising formats for merchants, partners, and brands on both the Uber and Uber Eats platform.
In addition to helping brands connect with consumers at relevant points throughout their journey with Uber and Uber Eats, the company provides brand partners with comprehensive reporting and analysis at the end of each campaign. By offering this unique view into consumer behaviour, brands are able to fine-tune their consumer understanding and create more impactful campaigns.
Users can also set their ad preferences, as well as opt-out of certain personalised ads, in Uber’s Privacy Centre. In addition, Uber requires all advertisers on the Uber Platform to comply with its Content and Targeting Policies and all ads are subject to Uber’s review and approval.
- Uber, en partenariat avec Criteo, lance un nouveau format publicitaire sur Uber Eats avec PepsiCo et Unilever
Un format publicitaire opéré par Criteo pour offrir aux marques de produits de grande consommation des opportunités d’annonces sponsorisées directement sur l'application Uber Eats.
Paris, le 21 septembre 2023 - La division publicitaire d'Uber en France, lance Sponsored Items avec PepsiCo et Unilever qui deviennent ainsi les premières marques à bénéficier de ce nouveau format publicitaire sur Uber Eats. Développée par Criteo, cette offre permet aux marques de grande consommation (consumer packaged goods - CPG) de promouvoir des produits directement sur l'application Uber Eats, et à l’utilisateur de mettre le produit directement dans le panier par un simple clic. Après un lancement réussi aux États-Unis et au Canada, cette nouvelle suite de fonctionnalités de publicité performantes améliore l'expérience client en augmentant la découverte de produits et de marques pertinentes, tout en générant de la valeur à la fois pour Uber Eats et ses marques partenaires.
Uber a choisi Criteo pour déployer cette nouvelle offre. Dans le cadre de ce partenariat, le spécialiste du Commerce Media fournit la technologie retail-media sous-jacente permettant de valoriser les marques CPG auprès des supermarchés, épiceries et magasins de proximité disponibles sur Uber Eats, tout en s’intégrant à l’expérience d’achat des utilisateurs. Grâce aux capacités de la plateforme Commerce Media de Criteo, les annonceurs CPG en France peuvent désormais promouvoir leurs marques et leurs produits via des annonces sponsorisées sur l'application Uber Eats, avec l'ambition de lancer d'autres formats et surfaces d'ici la fin de l'année.
Grégory Blay-Desforges, Directeur de la division publicitaire d’Uber en France, explique : "Uber fait partie du quotidien de millions de Français en les aidant à se déplacer et à se faire livrer tout ce qu’ils souhaitent, et cela nous permet de connecter les marques avec les consommateurs pendant leur parcours d’achat. Ce nouveau format publicitaire sur Uber Eats donne aux marques la possibilité de capter l'attention des consommateurs au moment où ils font leurs courses sur la plateforme. En nous appuyant sur la technologie de Criteo, nous avons été en mesure dès ce premier test de délivrer des performances inégalées, avec des ROAS et des CTR bien au-delà des standards de marché.
“Par ailleurs, nous continuons d’enrichir notre offre média, avec le lancement de notre format vidéo sur Uber Eats. Cela permet de répondre toujours mieux aux attentes de nos annonceurs, qu’ils viennent des secteurs QSR et CPG, ou de secteurs non-captifs".
Nicolas Rieul, Directeur Général Europe du Sud de Criteo, déclare : "Nous sommes ravis que ce partenariat mondial puisse bénéficier aux marques du marché français et leur permettre d’adresser aux utilisateurs d’Uber des publicités pertinentes, et nous nous réjouissons d'accélérer notre collaboration via l’activation de nouveaux dispositifs dans les mois à venir. Uber ouvre la voie à de toutes nouvelles opportunités offertes par le Commerce Media, qui aideront les marques et les spécialistes du marketing à trouver une toute nouvelle façon d’interagir avec les consommateurs. La livraison a depuis longtemps dépassé le cadre des restaurants pour s'étendre à l'ensemble des acteurs du commerce et Uber est particulièrement bien placé pour développer une expérience retail attrayante permettant de sensibiliser les consommateurs au plus près de l’acte d'achat."
PepsiCo est la première marque partenaire à activer les articles sponsorisés sur Uber Eats en France, ce qui permet à l'entreprise d'accroître la visibilité des articles de son portefeuille de boissons, notamment les boissons gazeuses Pepsi, Lipton etc.
Emma Borie, Directrice du commerce électronique de PepsiCo, commente : "Au-delà de son impact significatif sur les ventes, notre première campagne Sponsored Items nous a apporté des enseignements stratégiques sur les recherches des consommateurs sur Uber Eats et des attentes de nos clients."
Beya Khamassi, Responsable de l'expérience de la marque d’Unilever France, explique : "Avec des performances supérieures aux standards du marché, les nouvelles campagnes Sponsored Items par Criteo nous ont permis de faire la différence sur Uber Eats, en mettant en avant nos marques de glaces Magnum et Ben & Jerry’s chez les retailers auprès d’une audience captive, jeune & urbaine.“
Téléchargez les images haute résolution ici.
À propos d’Uber La mission d'Uber est de créer des opportunités via le mouvement. Nous avons commencé en 2010 à résoudre un problème simple : comment se déplacer en appuyant juste sur un bouton ? Plus de 42 milliards de trajets plus tard, nous créons des produits qui rapprochent les gens de l'endroit où ils veulent être. En changeant la façon dont les gens, la nourriture et les objets se déplacent dans les villes, Uber est une plateforme qui ouvre le monde à de nouvelles possibilités.
À propos de Criteo Criteo (NASDAQ : CRTO) est une société internationale spécialisée dans le Commerce Media qui permet aux responsables marketing et aux propriétaires de médias d'obtenir de meilleurs résultats commerciaux. Sa plateforme Commerce Media, leader sur le marché, connecte 22 000 professionnels du marketing et des milliers de propriétaires de médias pour offrir aux consommateurs des expériences plus riches, de la découverte d’un produit à son achat. En proposant des publicités fiables et pertinentes, Criteo soutient un Internet ouvert qui encourage la découverte, l'innovation et le choix. Pour plus d'informations, rendez-vous sur www.criteo.com.
Contact presse : Uber : Rym Saker / rym.saker@uber.com
Criteo : Marieke Buis / m.buis@criteo.com
- Uber launches its advertising division in Spain
Uber’s advertising team will be led by Rodrigo González Lama, who will be responsible for building and developing the platform’s new advertising offering
Madrid, December 14, 2023. - Uber announced today the launch of its advertising division in Spain, offering advertisers new and impactful ways to reach highly engaged audiences.
To lead this new division, Uber has brought on Rodrigo González Lama, who will be responsible for building and developing the new advertising offering on the platform in Spain. Rodrigo joins Uber from Spotify, where he held the position of sales director in the country.
“I’m thrilled to bring Uber’s innovative advertising solutions to the Spanish market. This is also a dynamic time for the advertising industry with the impending changes to cookies, the focus on attention metrics and the role of context. It’s exciting to be spearheading Uber’s role in helping brands engage with some of the most highly engaged ad consumers in the industry,” said Rodrigo González Lama, Director of Uber Advertising Spain.
Uber's advertising offering will allow brands to connect with consumers on both the Uber and Uber Eats platforms, through offerings such as Journey Ads, Post-Check Out Ads, Sponsored Listings and more.
Through first-party data, Uber can personalize ads based on a user’s current activity—like when they’re heading to the airport or ordering their next meal—as well as their interests as suggested by previous trips and orders. Being able to capture users’ attention enables advertisers to interact with consumers throughout their journey or purchase process on the platform, from awareness to consideration, conversion, and retention. This is done without sharing personal data with advertisers, allowing brands to place relevant content in front of purchase-minded consumers in brand-safe and captivating ways, while respecting consumer privacy.
Uber has 142 million monthly active consumers on the platform worldwide (Q3, 23), and its advertising business is growing significantly in Australia, Brazil, France, Mexico, the UK, Taiwan, Japan, and now also in Spain. Uber’s Journey Ads offering sees click-through rates exceeding 3%, with a global average viewing time of over 100 seconds.
About Uber Uber’s mission is to create opportunity through movement. We started in 2010 to solve a simple problem: how do you get access to a ride at the touch of a button? More than 44 billion trips later, we're building products to get people closer to where they want to be. By changing how people, food, and things move through cities, Uber is a platform that opens up the world to new possibilities.
Spanish version:
Uber lanza su división publicitaria en España
El equipo de publicidad de Uber estará dirigido por Rodrigo González Lama, responsable de construir y desarrollar la nueva oferta publicitaria de la plataforma
Madrid, 14 de diciembre de 2023. - Uber ha anunciado hoy el lanzamiento de su división publicitaria en España, que llega con el objetivo de ofrecer a los anunciantes nuevas e impactantes formas de llegar a sus audiencias.
Para liderar esta nueva división, Uber ha incorporado a Rodrigo González Lama, quien será responsable de construir y desarrollar la nueva oferta publicitaria en la plataforma en España. Rodrigo se une a Uber desde Spotify, donde ocupaba el cargo de director de ventas en el país.
"Nos encontramos en un momento dinámico para la industria publicitaria con los próximos cambios en las cookies, el enfoque en las métricas de atención y el papel del contexto. Estoy emocionado de liderar el papel de Uber en ayudar a las marcas a interactuar con algunos de los consumidores de anuncios más comprometidos en la industria", dijo Rodrigo Rodrigo González Lama, director de Uber Advertising España.
La oferta publicitaria de Uber permitirá a las marcas conectar con los consumidores en las plataformas de Uber y Uber Eats, a través de ofertas como Journey Ads, Post-Check Out Ads, Sponsored Listings y más.
A través de datos propios, Uber puede personalizar anuncios según la actividad actual del usuario, como cuando se dirigen al aeropuerto o realizan su próxima comida, así como sus intereses sugeridos en base a viajes y pedidos anteriores. Poder captar la atención de los usuarios permite a los anunciantes interactuar con los consumidores a lo largo de su viaje o proceso de compra en la plataforma, desde el awareness hasta la consideración, la conversión y la retención. Esto se hace sin compartir datos personales con los anunciantes, lo que permite a las marcas colocar contenido relevante frente a consumidores, orientado a la compra de manera segura, respetando la privacidad del consumidor.
Uber cuenta con 142 millones de consumidores activos mensuales en la plataforma a nivel mundial (Q3, 23), y su negocio publicitario está creciendo significativamente en Australia, Brasil, Francia, México, el Reino Unido, Taiwán, Japón y ahora también en España. La oferta de Journey Ads de Uber registra tasas de clic superiores al 3%, con un tiempo de visualización promedio global de más de 100 segundos.
Sobre Uber Nacimos en 2010 para resolver un problema simple: ¿cómo pedir un viaje con tan solo pulsar un botón? Más de 44 mil millones de viajes después, Uber está disponible en más de 10.000 ciudades en 70 países en seis continentes, en los que cada día tienen lugar alrededor de 26 millones de viajes con Uber. En el tercer trimestre de 2023, Uber tuvo más de 142 millones de usuarios activos en la plataforma, y a día de hoy más de 6 millones de conductores y repartidores usan la aplicación en todo el mundo.
- Uber Ads lanza su producto “Journey Ads” en España
Madrid, 8 de febrero de 2024.- Uber ha anunciado hoy el lanzamiento de Journey Ads, un nuevo producto publicitario que permitirá a las marcas aprovechar la tecnología avanzada de Uber para llegar a los millones de usuarios que usan la plataforma para sus viajes cada día.
Journey Ads ofrecerá a los anunciantes la oportunidad de destacarse en tres momentos clave:
Durante el proceso de solicitud del viaje, mientras el usuario espera a que se le asigne un conductor. Mientras el usuario espera su Uber, observando el mapa para hacer el seguimiento de su Uber. Durante el trayecto, mientras el usuario viaja a su destino y consulta la distancia y trayecto elegido en el mapa.
Con Journey Ads, las marcas se asegurarán un 100% de share of voice, brand safety y entorno premium en estas 3 etapas. En promedio, los usuarios pasan más de 90 segundos viendo un anuncio de Journey Ads por viaje, con una tasa de click superior al 3%.
Journey Ads utiliza datos propios para maximizar su impacto. Uber puede definir eficazmente la audiencia ideal para una marca, ayudando a los anunciantes a llegar a la audiencia adecuada en el momento adecuado.
Uber puede personalizar los anuncios según la actividad del usuario y esta capacidad de atraer la atención de los usuarios ofrece a los anunciantes la oportunidad de interactuar con los consumidores a lo largo de su viaje o proceso de compra en la plataforma, desde el conocimiento hasta la consideración, la conversión y la retención. Todo ello, sin revelar los datos personales de los usuarios a los anunciantes, de forma segura y respetando la privacidad del consumidor.
Rodrigo González Lama, director de Uber Advertising España:”Uber reinventa la publicidad ofreciendo a las marcas la oportunidad de conectarse con los usuarios de movilidad y delivery de Uber de una manera efectiva, en el momento que importa, mientras se desplazan e interactúan con el mundo. Las marcas podrán agregar valor a este momento contando su historia cruzando nuestro first party data relacionado con cada momento, eso permite conectar con el estilo de vida de los usuarios y adaptar cada campaña a los objetivos de marketing de los usuarios”.
Sobre Uber Nacimos en 2010 para resolver un problema simple: ¿cómo pedir un viaje con tan solo pulsar un botón? Más de 44 mil millones de viajes después, Uber está disponible en más de 10.000 ciudades en 70 países en seis continentes, en los que cada día tienen lugar alrededor de 26 millones de viajes con Uber. En el tercer trimestre de 2023, Uber tuvo más de 142 millones de usuarios activos en la plataforma, y a día de hoy más de 6 millones de conductores y repartidores usan la aplicación en todo el mundo.
Uber Ads launches its “Journey Ads” product in Spain
Madrid, February 8, 2024.- Uber today announced the launch of Journey Ads, a new advertising product that will allow brands to take advantage of Uber's advanced technology to reach the millions of users who use the platform for their trips every day.
Journey Ads will offer advertisers the opportunity to stand out at three key moments:
During the trip request process, brands will be able to capture the attention of the user waiting to be assigned a driver. While the user waits for their Uber, users look at the map to track their Uber while waiting for their pickup. During the journey, while they arrive at the destination, users consult the distance and chosen route on the map.
With Journey Ads, brands will ensure 100% share of voice, brand safety and premium environment in these 3 stages owning the whole trip. On average, users spend more than 90 seconds viewing a Journey Ads ad per trip, with a click rate of over 3% and engagement also over 3%.
Journey Ads makes use of first-party data to maximize its impact. Uber can effectively define the ideal audience for a brand helping advertisers reach the right audience at the right time.
Uber can personalize ads according to user activity and this ability to attract users' attention provides advertisers with the opportunity to interact with consumers throughout their journey or purchasing process on the platform, from awareness to consideration, conversion and retention. All of this, without disclosing users' personal data to advertisers, in a secure manner and respecting consumer privacy.
Rodrigo González Lama, director of Uber Advertising Spain: “Uber reinvents advertising by giving brands the opportunity to connect with Uber Eats and Uber mobility users in an effective way, at the moment that matters, while they move and interact with the world. Brands will be able to add value to this moment by telling their story by crossing our first party data related to each moment, which allows us to connect with the users' lifestyle and adapt each campaign to the users' marketing objectives.
Uber has a base of 142 million monthly active consumers on the platform globally (Q3, 23), and its advertising presence is experiencing significant growth in Australia, Brazil, France, Mexico, the United Kingdom, Taiwan, Japan and now also in Spain.
- Uber Advertising expands Programmatic Journey Ads across Europe with Google’s Display & Video 360 and The Trade Desk
European brands, including e.l.f. Beauty and Kérastase, benefit from more accessible premium inventory.
London, UK (12th June 2025) - Today, Uber Advertising announced its premium Journey Ads inventory can be purchased programmatically across European markets. Thanks to partnerships with Google’s Display & Video 360 and The Trade Desk, brands in 10 markets, including the UK, Spain, and France will have access to Programmatic Guaranteed deals on the Uber Rides app.
Journey Ads reaches consumers at three distinct phases of their trip with immersive display and video execution to extend engagement in alignment with the context of their Uber ride. Since launching in late 2022, Journey Ads has proven to be a key driver of performance well above industry standard, with an average CTR over 3% and an average global view time of over 100 seconds. Last year, Uber Advertising also added video to the Journey Ads format, offering brands another engaging way to tell their stories when reaching a valuable, attentive audience.
Now, programmatic buyers in Europe can also access Uber’s Journey Ads inventory through their preferred demand-side platform. This presents a unique activation opportunity for programmatic buyers as the 100% share of voice execution allows for significant engagement with attentive, high-value audiences that is unparalleled in the programmatic space. Uber’s programmatic offerings allow for self-service activation without sacrificing any of the advantages of the Uber platform: access to our scaled audience and insights paired with brand-safe inventory. Major European brands, including e.l.f. Beauty in the UK and Kérastase in the French market, are already benefiting from the offering.
Patrick O'Keefe, Chief Integrated Marketing Officer, e.l.f. Beauty, said “e.l.f. is about reaching every eye, lip, and face. That means meeting our customers where they are – and, as you can imagine – that’s often in an Uber. We were all in when it came to Uber Advertising’s Programmatic Journey ads because they gave us a pathway to join the community in key moments of receptivity. We debuted with content focused on our high-flying campaign with Meghan Trainor for Cloud Skin, which was very focused on the traveler. We know our fans and followers want to look their best no matter where they are going, and Uber’s programmatic product has bridged the gap between discovery and action, delivering high-impact creative at scale and at the moments they matter.”
“We know that Journey Ads is a highly engaging product, with major brands achieving unmatched results. Now, by offering programmatic buyers the opportunity to activate inventory via Display & Video 360 and The Trade Desk, there are more ways to reach our audience and deliver successful campaigns,” said Paul Wright, Head of EMEA Sales, Uber Advertising. “In a recent study from Uber Advertising and Lumen Research, we found that ads on Uber generate almost 7 times higher attentive seconds than online video, social in-feed, and mobile display formats. Uber Advertising is committed to meeting our clients' needs through their preferred buying method, so it’s exciting to see this opportunity rolling out to programmatic buyers across Europe.”
Display and Video 360 is available across the UK, Spain, Switzerland, Portugal, France, Germany, Netherlands, Ireland, Sweden, and Poland, while The Trade Desk is available in the UK with plans to expand into further European markets over the second half of 2025.
About Uber
Uber’s mission is to create opportunity through movement. We started in 2010 to solve a simple problem: how do you get access to a ride at the touch of a button? More than 61 billion trips later, we're building products to get people closer to where they want to be. By changing how people, food, and things move through cities, Uber is a platform that opens up the world to new possibilities.
- Uber Advertising unveils research into consumer preferences for convenience, speed and personalisation among the UK’s ‘Gen Uber’
- Gen Uber consumers are culturally curious, community-oriented, and intentional with their time and attention.
- The UK’s Gen Uber is 70% more likely to use on-demand services than the general population.
London, UK (9th June 2025) - Today, Uber Advertising released new research, exploring the digital behaviours, purchase preferences, and engagement with advertising of ‘Gen Uber.’ Shaped by a lifestyle rooted in culture, convenience, and community, Gen Uber is digitally fluent, time-conscious, and values real-world experiences.
While this research focuses on Gen Z and Millennials (18-43 year olds), its findings are indicative of shared habits that go beyond age. It suggests that human connectivity and convenience are core to the worldview of a key part of the population. Gen Uber uses digital platforms to engage with brands they trust and make their economic lives easier, so they can spend less time on purchases and more on real-world interactions.
The study shows that this group makes decisions digitally, quickly, and socially. While they favour fast, tech-driven solutions for everyday needs, they also research across many channels, being 60% more likely to use microblogs and vlogs to inform purchases. Gen Uber’s spontaneous while informed shopping behaviour spans categories - whether consumer goods, retail, electronics, or automotive. This reflects a desire to buy soon after evaluating price, quality, and brand values.
Gen Uber embraces and expects an on-demand economy. In the UK, they’re 70% more likely to use on-demand handyman/cleaning, telehealth, and professional services each month. Gen Uber uses these on-demand services to prioritise real-world experiences. They’re significantly more likely to spend time on cultural real-world activities—like sports, fashion, and travel—as well as everyday moments with friends and family, such as going to the cinema or eating out.
When choosing brands, trust, loyalty, and social currency matter. Nearly half of Gen Uber find it important that brands can support a sense of community and an emotional connection. Gen Uber evaluates brands that best reflect their identity and aspirations, and has high engagement with ads, outperforming the general population across channels. They’re also more likely to take action after seeing an ad, whether that’s searching for a product or adding it to a shopping list.
People turn to Uber and Uber Eats to turn intent into action in their daily lives, with 57% of respondents stating it helps them stay connected with friends and loved ones.
“Engaged, constantly moving, and culturally driven, Gen Uber isn’t simply a demographic —it's a mindset,” said Edwin Wong, Head of Global Measurement Science for Uber Advertising. “The brands that will truly connect and earn loyalty with Gen Uber will not be those who shout the loudest, but who listen the best. This includes leveraging high-attention touchpoints to reach audiences when they’re most focused and open to discovery and pairing that with dynamic, relevant creative that is tailored to their situation and reflects their values.”
“We’re excited to watch this behaviour evolve as Gen Uber continues to grow,” said Kristi Argyilan, Global Head of Uber Advertising. “We’ll keep meeting the future of the on-demand economy—and remain focused on connecting brand partners with their audiences at the moment of purchase.”
See the report today, here
Methodology
This study was conducted by Uber Advertising and GWI in Q4 2024, surveying 1,019 respondents across Gen Z, millennials, Gen X, and baby boomers (for a full range of internet users from ages 18 to 64).
- 401 Gen Z
- 305 Millennials
- 152 Gen X
- 150 Baby Boomers
Definitions of audiences Gen Pop = Internet users ages 18-64 years old Gen Uber = Gen Z and Millennials (18 to 43 years old) who have used Uber or Uber Eats in the last 6 months
About Uber
Uber’s mission is to create opportunity through movement. We started in 2010 to solve a simple problem: how do you get access to a ride
- Gen Uber consumers are culturally curious, community-oriented, and intentional with their time and attention.
- The UK’s Gen Uber is 70% more likely to use on-demand services than the general population.
London, UK (9th June 2025) - Today, Uber Advertising released new research, exploring the digital behaviours, purchase preferences, and engagement with advertising of ‘Gen Uber.’ Shaped by a lifestyle rooted in culture, convenience, and community, Gen Uber is digitally fluent, time-conscious, and values real-world experiences.
While this research focuses on Gen Z and Millennials (18-43 year olds), its findings are indicative of shared habits that go beyond age. It suggests that human connectivity and convenience are core to the worldview of a key part of the population. Gen Uber uses digital platforms to engage with brands they trust and make their economic lives easier, so they can spend less time on purchases and more on real-world interactions.
The study shows that this group makes decisions digitally, quickly, and socially. While they favour fast, tech-driven solutions for everyday needs, they also research across many channels, being 60% more likely to use microblogs and vlogs to inform purchases. Gen Uber’s spontaneous while informed shopping behaviour spans categories - whether consumer goods, retail, electronics, or automotive. This reflects a desire to buy soon after evaluating price, quality, and brand values.
Gen Uber embraces and expects an on-demand economy. In the UK, they’re 70% more likely to use on-demand handyman/cleaning, telehealth, and professional services each month. Gen Uber uses these on-demand services to prioritise real-world experiences. They’re significantly more likely to spend time on cultural real-world activities—like sports, fashion, and travel—as well as everyday moments with friends and family, such as going to the cinema or eating out.
When choosing brands, trust, loyalty, and social currency matter. Nearly half of Gen Uber find it important that brands can support a sense of community and an emotional connection. Gen Uber evaluates brands that best reflect their identity and aspirations, and has high engagement with ads, outperforming the general population across channels. They’re also more likely to take action after seeing an ad, whether that’s searching for a product or adding it to a shopping list.
People turn to Uber and Uber Eats to turn intent into action in their daily lives, with 57% of respondents stating it helps them stay connected with friends and loved ones.
“Engaged, constantly moving, and culturally driven, Gen Uber isn’t simply a demographic —it's a mindset,” said Edwin Wong, Head of Global Measurement Science for Uber Advertising. “The brands that will truly connect and earn loyalty with Gen Uber will not be those who shout the loudest, but who listen the best. This includes leveraging high-attention touchpoints to reach audiences when they’re most focused and open to discovery and pairing that with dynamic, relevant creative that is tailored to their situation and reflects their values.”
“We’re excited to watch this behaviour evolve as Gen Uber continues to grow,” said Kristi Argyilan, Global Head of Uber Advertising. “We’ll keep meeting the future of the on-demand economy—and remain focused on connecting brand partners with their audiences at the moment of purchase.”
See the report today, here
Methodology
This study was conducted by Uber Advertising and GWI in Q4 2024, surveying 1,019 respondents across Gen Z, millennials, Gen X, and baby boomers (for a full range of internet users from ages 18 to 64).
- 401 Gen Z
- 305 Millennials
- 152 Gen X
- 150 Baby Boomers
Definitions of audiences Gen Pop = Internet users ages 18-64 years old Gen Uber = Gen Z and Millennials (18 to 43 years old) who have used Uber or Uber Eats in the last 6 months
About Uber
Uber’s mission is to create opportunity through movement. We started in 2010 to solve a simple problem: how do you get access to a ride at the touch of a button? More than 61 billion trips later, we're building products to get people closer to where they want to be. By changing how people, food, and things move through cities, Uber is a platform that opens up the world to new possibilities. at the touch of a button? More than 61 billion trips later, we're building products to get people closer to where they want to be. By changing how people, food, and things move through cities, Uber is a platform that opens up the world to new possibilities.
- Gen Uber consumers are culturally curious, community-oriented, and intentional with their time and attention.
- Uber UK Launches New Commerce Advertising Surface on Uber Eats with PepsiCo
Powered by Criteo to provide FMCG brands with Sponsored Items listing opportunities directly on the Uber Eats app
London, June 4, 2024 – Today, Uber’s advertising division in the UK announces the launch of Sponsored Items, with PepsiCo, one of its first brand partners to leverage the new advertising surface on Uber Eats. Powered by Criteo, the network provides fast-moving consumer goods (“FMCG”) brands with Sponsored Items opportunities directly on the Uber Eats app. Following a successful launch in the US and Canada, Sponsored Items is now live in 12 markets including Australia, Brazil, France, Japan, and Mexico. This new suite of performance advertising capabilities enhances the customer experience by increasing the discoverability of relevant products and brands, while driving value for both Uber Eats and its brand partners.
Uber selected Criteo to power the new offering earlier this year - the commerce media platform provides the underlying technology globally to activate FMCG brands within the Uber Eats grocery and convenience shopping experience. Through Criteo’s Commerce Media Platform capabilities, FMCG brands in the UK can now promote their brand and products via Sponsored Items activations on Uber Eats’ app, with ambitions to launch additional formats and surfaces by the end of the year.
“Uber helps millions of users in the UK go anywhere and get everything, and this allows us to help connect brands with consumers during their interaction with the Uber platform,” said Paul Wright, Uber’s Head of Advertising UKI. “As we continue to invest in our advertising capabilities, this new advertising surface on Uber Eats will give brands in the UK the tools to capture the attention of ready-to-purchase consumers.”
PepsiCo is one of Uber’s first brand partners to activate Sponsored Items on Uber Eats in the UK, allowing the FMCG company to increase visibility for items across their snacking range including Walkers, Sensations, and Doritos.
“Our first Sponsored Items campaign not only gave us a significant sales lift, but also provided us with strategic insights into consumer searches on Uber Eats and our customers' expectations,” said Lisa Whittlestone eCommerce Marketing Lead, Rapid Delivery / Quick Commerce.
Nicole Kivel, Managing Director, Northern Europe at Criteo added, “The expansion of this partnership reflects the unique opportunities Uber offers advertisers to engage with scaled, in-market audiences and the huge potential of retail media beyond traditional retailer environments. Quick Commerce is the next evolution of grocery shopping and represents a unique audience moment for Fast Moving Consumer Goods brands. We look forward to helping Uber advertising further increase the discoverability of relevant products and brands, enhancing the consumer experience while driving value for both Uber Eats and its partners."
About Uber
Uber’s mission is to create opportunity through movement. We started in 2010 to solve a simple problem: how do you get access to a ride at the touch of a button? More than 47 billion trips later, we're building products to get people closer to where they want to be. By changing how people, food, and things move through cities, Uber is a platform that opens up the world to new possibilities.
About Criteo
Criteo (NASDAQ: CRTO) is the global commerce media company that enables marketers and media owners to drive better commerce outcomes. Its industry leading Commerce Media Platform connects thousands of marketers and media owners to deliver richer consumer experiences from product discovery to purchase. By powering trusted and impactful advertising, Criteo supports an open internet that encourages discovery, innovation, and choice. For more information, please visit www.criteo.com.
About PepsiCo
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $91 billion in net revenue in 2023, driven by a complimentary beverage and convenient foods portfolio that includes Lay’s, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and SodaStream. PepsiCo’s product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales.
Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with pep+ (PepsiCo Positive). pep+ is our strategic end-to-end transformation that puts sustainability and human capital at the center of how we will create value and growth by operating within planetary boundaries and inspiring positive change for planet and people. For more information, visit www.pepsico.com, and follow on X (Twitter), Instagram, Facebook, and LinkedIn @PepsiCo.
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