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Creative ideas for unique employee benefits

Published: November 1, 2023

It’s no easy feat to find the right people to fill the positions your business depends on, especially as many global industries face labor shortages. And once you find good employees, keeping them is its own challenge. More than half of employees surveyed by Gallup reported seeking a new job.

Offering unique employee benefits designed to improve the overall experience of working for your company can help you set your business apart and gain an edge in the competitive labor market. In 2023 research from BambooHR, 68% of job seekers said they want to know the benefits that a company offers—something many companies don’t bother advertising up front.

Why offer unique benefits?

Offering creative employee benefits isn’t just about doing something valuable for your workers. It provides several clear benefits for the company as well:

Attracts top talent

When seeking qualified global applicants, a competitive salary and traditional benefits are expected. Offering unique perks for employees on top of that gives applicants an extra reason to choose you. In a PeopleKeep report, 82% of surveyed employees said the benefits package offered to them plays an important role in deciding whether to accept a job.

Improves employee morale

Creative employee benefits are a relatively affordable way to make employees feel appreciated and supported in their workplace. In fact, in that same PeopleKeep survey, employees said that if their employer had an extra $200 a month to offer, 42% would prefer seeing it put toward a new benefit rather than a wage increase.

Increases employee retention

Gallup research found that around 66% of people who left their jobs did so for reasons related to engagement, culture, well-being, or work-life balance. Offering benefits that help address work-life balance and improve how employees feel about your company’s overall culture is a good way to combat employee dissatisfaction and increase retention.

Improves your business reputation

Glassdoor reports that 86% of employees and people looking for a job research a company’s reviews and ratings before deciding where to apply. If your company has a solid reputation for creating a great employee experience, your business reputation will reflect that.

Types of unique employee benefits

Health and wellness benefits

Health stipends or memberships

Exercise options like gym memberships or yoga classes can be costly. By offering either a free membership to a gym in their area or a stipend to put toward the health resource of their choice, you can help employees access a benefit that makes them happier, healthier, and more productive.

Mental health resources

Your employees’ mental health is just as important as their physical health. Offering mental health resources such as mental health care coverage, an employee assistance program (EAP), and guided meditation sessions or apps can help employees take better care of their emotional and psychological needs.

Fertility benefits

Many professionals who desire kids can’t get there without in vitro fertilization (IVF) and/or egg freezing, but both options are expensive. Offering fertility benefits gives you a way to help employees realize their dreams of having a family, while earning goodwill from them in the process.

Financial wellness benefits

Financial consultation support

It’s clear that benefits like health insurance and a retirement plan are good to offer. But to add more unique benefits to your employment packages, you’ll want to think outside the box. Here are a few good categories to consider, with specific ideas for creative benefits to offer under each.

Student loan assistance

For any company with employees in the US, student loan debt is likely a stressor for many workers. The Education Data Initiative estimates that debtors owe an average of around $40,500 apiece. Offering employees assistance in paying off their debt can make a huge difference to their financial health and quality of life.

Commute programs

An 8-hour workday feels much longer for employees who face a long commute to the office and back. By offering benefits that ease the pain of commuting, such as covering the cost of ridesharing or public transportation options, you can give employees back some of the time, energy, and expense that commuting would otherwise cost them.

Professional development benefits

Conference expenses

Conferences can help employees learn new skills, stay up to date on important trends, and make valuable industry connections—all of which help advance their career and make them better at their job. Covering the cost of registration and travel for relevant conferences benefits them and the business.

Professional organization memberships

Professional organizations frequently provide useful education programming, along with networking opportunities for members. Consider covering membership costs for employees interested in such organizations.

Tuition assistance

The kind of employee who always strives to be learning is the kind you want to keep. Offering tuition assistance for those who want to pursue continuing-education opportunities is a smart way to empower them to learn more—and it increases their value to the company.

Leadership and mentorship programs

Many employees don’t want to stay in the same position long-term; they want to know that their job offers opportunities for advancement. Investing in mentorship and leadership programs helps equip employees with the skills they need to move up the career ladder, while demonstrating to them that the business is invested in their long-term career growth.

Work-life balance benefits

Flexible schedule

Trying to fit the various responsibilities of life—from childcare to doctor appointments to home repairs and more—around a set 8-hour workday is hard. A growing number of workers now expect and highly value the option to create a flexible schedule that works for them.

Generous leave policies

All employees will face times in life when an extended period away from work is valuable. Offering generous leave benefits for new parents, employees with caregiving responsibilities, and those dealing with the loss of a loved one is a good way to show your team that you care about their well-being as a whole person, not just a worker. Some businesses also offer unlimited paid time off (PTO), which shows employees you trust them to take the time that they need and still get the work done.

Childcare benefit

Balancing childcare with work responsibilities has long been difficult. But with childcare costs rising and a labor shortage affecting that industry, it has become an even bigger problem. Offering employees benefits such as covering childcare costs at least partly or providing on-site childcare at the office can help them focus on work knowing that their kids are taken care of.

Pet-friendly office

Health for Animals estimates that more than half of people globally have a pet at home. Leaving a pet at home for long hours each day is an upsetting prospect for many employees. Making your office pet-friendly is one way to ease days spent in the office for the pet lovers in your workforce.

Meal programs

One thing all employees have in common across the board is the need to eat. But on busy workdays, food all too often feels like a logistical challenge rather than something to be enjoyed. With meal programs, you can simplify the process for your employees of ordering food when working in the office or from home and while on business trips.

4-day workweek

Many businesses have begun experimenting with a 4-day workweek, and the results are generally positive: workers are more productive, are happier, and say the shorter week improves work-life balance. Allowing employees to work a shorter week for the same pay—even if it’s only part of the year, as with offering Summer Fridays off—is a powerful way to increase employee satisfaction and make your workplace more attractive.

Volunteer days off

Many workers wish they could find the time to volunteer with local organizations and initiatives that match their values. You can help them by offering volunteer days off for employees who want more opportunities to give back to their community.

Paid sabbatical

A paid sabbatical allows long-term employees to take a longer period of time off than a typical vacation, such as a full month or more. Sabbaticals are both a way to combat burnout and a powerful incentive for employees to stick with your company long enough to qualify for the option.

Remote work benefits

Home office stipend

Creating a comfortable work environment within the home comes with a cost. Offering employees a stipend to put toward whatever they need in their home space—like a comfortable work chair, a phone line and high-speed internet plan, and a standing desk—can improve productivity and quality of life for anyone working remotely.

Co-working space stipend

While some employees are happy to shift their work habits to their own household, others will prefer to get out of the house and go to a space specifically designed with work in mind. Providing a stipend to cover the cost of co-working for those who work best in that environment will enable them to work more efficiently.

Offer meal and travel benefits your employees will love with Uber for Business

You can easily offer multiple creative benefits to employees through the Uber for Business platform. Within one dashboard, you can access and manage several features that help you recruit, retain, and reward your employees. That includes:

  • Meal programs Use Uber for Business to have meals delivered on-site for in-office workers, reward employees with vouchers they can use to order food from home, and enable business travelers to conveniently experience a city’s best restaurants from their hotel room.

  • Commute programs Solve a common employee problem by providing ride options and covering the cost of rides into the office. When someone else does the driving, employees can save more of their energy to give to their work, as well as their life outside of work.

Uber for Business makes it easy for HR teams to choose the benefits you want to offer employees, manage spending for each, and do it all with minimal administrative work. Get started today.

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