Uber Advertising: Transforming Movement into Brand Momentum with a Unified Commerce Media Solution
Instant access has changed the way people live. Consumers go about their day making decisions in real time based on what they need, where they are, and what feels most relevant at the time. Advertising hasn't always kept up, with campaigns often planned and measured in separate systems, while consumers experience a continuous journey.
At Uber Advertising, we believe in a future where brands can appear throughout those journeys in a more connected way. That’s why we’re bringing together new products, partnerships, and capabilities under a single vision: helping brands engage consumers across the moments, journeys, and touchpoints where decisions are made.
Because the most valuable opportunities aren’t just when people choose Uber. They’re when people choose brands.
Introducing Uber Marketing Manager: The evolution of our advertising platform
As Uber Advertising has expanded across advertiser types, formats, and surfaces, advertisers have gained new ways to engage consumers across Uber Eats, Uber, and beyond. Uber Marketing Manager represents our vision for bringing those experiences together through a more unified approach—creating the foundation for more connected advertising across Uber.
Built on our Ads Manager platform for restaurants, Uber Marketing Manager is a self-service destination designed to support advertising across Uber and Uber Eats. Over time, it will bring more advertising experiences together through a single platform with streamlined workflows and more cohesive strategies.
Beyond a new name, this new platform represents the next step towards a more unified approach to advertising with Uber.
Built around how consumers actually make decisions
Consumers don't experience brands through individual channels, formats, or campaigns. They move seamlessly between discovery, intent, and action throughout their day—and Uber Marketing Manager reflects our long-term vision for helping advertisers do the same.
A uniquely Uber advantage
By connecting signals across Uber and Uber Eats, brands can engage consumers not just based on who they are, but what they’re considering, where they’re headed, and what they’re deciding.
Designed for what’s next
As advertising becomes increasingly intelligent, Uber Marketing Manager is being designed to make sophisticated advertising more intuitive—helping advertisers navigate complexity, understand what matters most, and make more informed decisions with greater confidence.
Krispy Kreme: The power of connected moments
Krispy Kreme’s collaboration with Uber Advertising provides an example of what connected commerce can look like in practice.
Sponsored Listings and offers remain a core part of Krispy Kreme's delivery strategy, helping the brand stay visible and competitive when customers are actively deciding what to order on Uber Eats. At the same time, Krispy Kreme has partnered with Uber Advertising to expand into new experiences such as Item Showcase on Uber Eats and Journey Ads across Uber to drive discovery, engagement, and action at more points along the customer journey.
Last week, Krispy Kreme took the next step in that journey as an early launch partner for Destination Offers, launching a campaign in Mexico. By connecting digital engagement with real-world action, Destination Offers create new opportunities to engage consumers before they arrive and influence real-world visits.
One Uber, continued momentum: Creative Studio expands across markets, moments and experiences
As audiences look beyond the digital doom scroll for more real-world interaction and cultural connection, Uber Advertising is continuing to expand how brands can appear throughout people’s daily lives. Sitting at the intersection of digital engagement and physical movement, Uber is uniquely placed to help brands turn media into moments consumers can actually experience.
That’s where Creative Studio comes in. From immersive ride experiences and destination-based activations to premium Uber Eats integrations and custom brand storytelling, Creative Studio helps brands extend campaigns from screens into the real world—transforming advertising from something consumers see into something they can ride in, interact with, visit or experience.
For Molson Coors, Creative Studio is supporting the brand’s presence at a global football tournament—one of the biggest cultural moments of 2026—with a campaign spanning the entire portfolio, including Coors Light, Miller Lite, Blue Moon and Topo Chico Hard Seltzer. The initiative brings together in-app experiences, branded airport shuttles, bespoke content and a planned branded vehicle activation linked to the summer’s biggest sporting and celebratory moments—helping Molson Coors connect refreshment, fandom and responsible celebration across the Uber platform and in the real world.
“This summer’s biggest cultural moments are marked by global football and the Fourth of July, and continue with the countless celebrations they inspire. As consumers constantly move between content, commerce and real-world experiences, Molson Coors is creating new opportunities for our brands to connect in relevant and meaningful ways. Our partnership with Uber Advertising helps us engage consumers of legal drinking age in those moments with experiences that are timely, useful and add value to the occasion. Together with Uber Advertising’s Creative Studio, we’re reimagining how our brands can connect with consumers not only around what they’re watching, but also around the journeys they take and the ways they choose to celebrate.”
Brad Feinberg, VP Media & Marketing Operations in US & Canada for Molson Coors Beverage Company
And for adidas, Creative Studio is helping to extend the brand’s “Backyard Legends” narrative across Europe through the first pan-European Journey Takeover campaign, playable ads, and post-checkout placements. By aligning digital storytelling with local cultural moments, including Bad Bunny concerts in key markets, the campaign demonstrates how Uber Advertising can help global brands create large-scale, market-relevant experiences that reach consumers in the moments they are already on the move.
To bring these digital-to-IRL capabilities to more brands worldwide, Uber Advertising is expanding Creative Studio’s presence into new global markets over the course of 2026 and 2027. The rollout begins in 2026 in Australia and Brazil, followed by continued expansion across LATAM, EMEA and APAC throughout 2027, giving more brands access to the creative, experiential and commerce-driven solutions that bring Uber’s connected advertising platform to life.
Building for how consumers actually make decisions
Across Uber, there are nearly 200 million monthly active users and 40 million trips every day.1 These moments go far beyond a single app session. They happen while people are deciding where to go, what to order, what to buy, and what feels worth choosing next.
Over the past several weeks, we've introduced new ways for brands to connect with consumers during those moments. We brought Uber Advertising directly into existing workflows with APIs and enhanced on-platform engagement opportunities with offer solutions that help restaurants influence decisions and build loyalty. We’ve also expanded how brands can reach consumers across Uber’s marketplace with premium formats on Uber Eats, the ride experience with offers on Uber, and beyond Uber’s apps with Offsite Ads.
Taken individually, each of these innovations creates a new opportunity for brands to engage consumers. Together, they represent something greater: a more connected approach to advertising built around life’s movement and how people actually make decisions.
What started as individual opportunities to influence decisions is developing into the ability to engage consumers at multiple moments throughout their day. Together, these experiences reflect a broader shift towards reaching consumers wherever decisions are being made—from what to order to where to go next.
"As Uber Advertising continues to grow, we're focused on making advertising more accessible for businesses of every size. Our vision is to bring together the tools, experiences, and insights advertisers need to engage consumers across Uber Eats, Uber, and beyond—whether they're running a simple self-serve campaign or managing sophisticated cross-platform strategies. Ultimately, we want to help advertisers understand which combinations work best for their goals so they can engage consumers in the ways that are most effective for their business."
Manas Mittal, VP of Product, Advertising, Membership & Rides Marketplace at Uber
Opening new roads to Uber Advertising’s platform
As Uber Advertising becomes a more unified platform for brands to reach consumers where they already are, we are also making it easier for advertisers to connect offers and measurement capabilities into the broader systems brands already use.
That is where the Ads APIs become an important foundation. By giving advertisers and partners more direct access to Uber Eats ad products, campaign activation and performance measurement, APIs help reduce friction, improve buying efficiency and bring Uber Advertising more directly into existing workflows. Over time, we will continue to expand API capabilities so brands have more flexibility in how they plan, buy, optimise and measure with Uber Advertising.
Partnerships are another key part of making the platform more accessible. Through our partnership with Mastercard Commerce Media, Uber Advertising is extending advertiser reach so more brands can connect with Uber customers at important moments when intent is high. The solution will use Mastercard's proprietary insights to deliver more relevant content, including offers, to Uber customers, creating value for both consumers and advertisers. The partnership will begin in the US, with plans to expand into additional markets.
Together, the Ads APIs and Mastercard partnership represent the next phase of Uber Advertising’s growth: a more unified, more accessible platform that meets advertisers where they want to activate, measure and create value for consumers.
Turning movement into momentum
The next chapter of commerce media isn’t defined by channels. It’s defined by how well brands can connect with consumers across the moments that shape what they do next. By activating complementary solutions together, brands can create more seamless consumer journeys to drive stronger engagement, acquisition, and growth.
And increasingly, we're seeing those moments drive impact beyond the platform itself. A recent third-party validated study with Affinity Solutions found that Sponsored Listings on Uber Eats drove a 27% incremental uplift in sales across all channels and a 5% incremental uplift in brick-and-mortar sales, demonstrating how engagement on Uber can influence real-world outcomes beyond a single transaction.2
Because life’s movement isn’t just about where people go. It’s about where decisions are made. And we’re only just beginning.
Sources:
1 Uber Technologies, Inc., Q3 2025 Earnings Report
2 Uber Advertising and Affinity Solutions, May 2026. Analysis of 12 campaigns to measure the incremental impact of Uber advertising products (Sponsored Listings or Offers) on a restaurant brand's total sales. Individual results may vary.