Uber Advertising Launches New Marketing Solutions for Restaurants with Deal Drops and Reorder Rewards

"Dining decisions are increasingly being made in real time, influenced by what feels most relevant and valuable in the moment. With Deal Drops and Reorder Rewards, we’re providing restaurants with new ways to engage customers during key decision-making moments—whether that’s capturing demand around cultural events or encouraging repeat orders through post-purchase rewards—helping brands move beyond general awareness and become the preferred choice when customer intent is at its peak."

Tony Bandanza, Head of US&C Restaurant Advertising at Uber

Deal Drops: Capture event-driven demand when intent is at its peak 

Before major cultural events, food becomes part of the plan.

Customers are making plans with friends, checking the time, and deciding what food to order for the occasion. Orders often peak in the run-up, as customers make their final choice before the event starts. For restaurants, that presents a valuable opportunity: stand out with something timely, relevant, and easy to choose.

Deal Drops are designed to meet demand at its peak. For one hour before selected events, participating restaurants can run special, time-limited offers that align with what customers are already doing: making plans, checking the time, and deciding what to order before the event begins. Restaurants can also limit stock for each drop, adding urgency and excitement as customers rush to claim deals before they’re gone.

• In-app and push notifications create urgency before the window closes
• Home feed visibility puts those offers where customers are already looking 
• A dedicated hub brings participating deals together in one place

The result is an offer experience that helps restaurants capture attention when intent is high, and become part of what customers choose for the occasion.

Reorder Rewards: Make every order the beginning of the next 

Customers have more choices than ever, and even an excellent experience isn’t always enough to bring them back. Timing, value, and convenience all play a part in whether a restaurant becomes part of a customer’s routine—or remains a one-off order.

Reorder Rewards extend the relationship beyond checkout, turning each order into a reward and each reward into a reason to return. By giving customers a timely incentive to order again sooner, restaurants can encourage repeat behaviour, strengthen loyalty with customers who have already chosen them, and become a part of their regular routine.

That ease can drive measurable impact. Early global results showed that restaurants using Reorder Rewards saw about a 5.5% average increase in sales.² compared to what they would have earned without them.

"What excites us about Reorder Rewards is the ability to remain relevant after the first order by encouraging more frequent engagement. It provides a seamless incentive for customers to return, giving us valuable opportunities to showcase new items and build longer-term relationships rather than one-off transactions."

Jorrie Bruffett, Managing Director, US, Joe & The Juice

The result is a rewarding experience that extends the relationship beyond checkout—helping restaurants stay front of mind and making the next order feel like the obvious next step.

New ways to become the easy yes

Every order begins with a choice—shaped by what customers need, what they are planning, and what feels easiest right now. When a restaurant gives customers a reason that feels timely and useful, that choice becomes simpler.

With Deal Drops and Reorder Rewards, Uber Advertising is giving restaurants more ways to connect with customers when key decisions are being made—from high-intent cultural events to post-purchase re-engagement. These new offer solutions help turn attention into action, and one-off orders into stronger customer relationships.