This is where brand engagement is heading: more contextual, more integrated, and more aligned with real-world behaviour. When offers are relevant to the moment, riders welcome them—with 81% saying they are open to offers while riding.¹

Inspire real-world action

Destination Offers help brands reach riders on their way to nearby destinations with relevant incentives they can redeem in-store. By delivering value before riders arrive, brands can influence real-world decisions before they happen—with more than half of riders saying they would take a detour to redeem an offer.1

Unlike traditional platforms that rely solely on browsing behaviour or proximity, Destination Offers are informed by where riders are actually headed. Brands can engage consumers before they arrive and measure outcomes based on verified arrivals and in-store engagement.

Build a positive brand perception

Homescreen Ride Offers are sponsored ride incentives that help brands make a positive first impression at the start of the journey. Appearing when riders first open the Uber app, they connect a brand message with immediate value—creating interactions that feel helpful, relevant, and rewarding.

By integrating the brand into the experience from the outset, Homescreen Ride Offers help to build awareness and a positive perception of the brand. In fact, 65% of Uber riders say discounts catch their attention and 64% say they make them feel more positively about a brand.²

Google Gemini used a Homescreen Ride Offer to pair Gemini messaging with a sponsored ride incentive, introducing the product at the start of the Uber journey through an experience designed to be both useful to riders and naturally connected to the Uber experience.

Turn downtime into engagement

Ride Offers on Journey help brands create value during the ride, turning moments of downtime into meaningful engagement. By pairing brand messaging with a tangible consumer benefit, brands can create interactions that feel useful, relevant, and rewarding. With 77% of riders saying they would interact with a brand mid-ride in exchange for value,¹ Ride Offers on Journey help brands build positive associations and remain relevant long after the journey is over. 

Molson Coors has been an early partner in testing Ride Offers on Journey across major sporting and cultural moments throughout its portfolio. In one Miller Lite campaign, offer-based creative generated a click-through rate nearly 45% higher than comparable non-offer creative, highlighting the power of pairing brand engagement with consumer value to create more meaningful and engaging interactions during the rider journey.³

"From Miller Lite football activations to Blue Moon baseball campaigns, we’ve seen how Ride Offers on Journey can help brands appear in moments that are both culturally relevant and highly engaging. The format creates a valuable exchange for consumers while helping brands build stronger connections during the journey experience."

Kelly Ellefson, Senior Media Manager, Molson Coors Beverage Company

And soon, brands will be able to transform the ride itself into a brand experience through Sponsored Upgrades. By sponsoring premium ride upgrades such as Uber Comfort or Uber Black, brands can create moments of surprise and delight that riders don't just see, they experience—turning a routine trip into a memorable brand moment and building lasting brand affinity.

Together, these experiences help brands engage riders in ways that feel relevant, useful, and in tune with the moment. By combining real trip context with meaningful value, offers on Uber turn everyday journeys into opportunities for engagement, brand affinity, and real-world action.

Lead the moments that shape what customers choose on Uber Eats

Customers come to Uber Eats already in decision mode—actively choosing what to order, where to order from, and what feels worth it at the moment. That decision-making mindset creates a uniquely attentive environment, with ads on Uber generating up to 6.6x higher attention than other digital formats.⁴ And because ads are integrated into the experience, 64% of weekly users say they feel less intrusive than ads on social media or utility apps⁵—making discovery easier, surfacing value sooner, and giving customers a clearer reason to act.

Our premium ad formats on Uber Eats build on that behaviour by changing not just where brands appear, but how they influence the journey. Instead of competing alongside dozens of listings in the feed, brands can lead high-visibility moments with immersive creative, featured items, and prominent offers that make the next step feel obvious. From full-screen takeovers to item features, these formats give brands more room to tell their story and naturally drive action.

Make a great first impression

Brand Takeover captures undivided attention as soon as customers open Uber Eats. Ideal for major brand moments that include an offer—such as product launches, seasonal campaigns, and flagship promotions—it helps brands influence customer decisions before they begin browsing.

“Uber’s Brand Takeover has been a highly effective lever for us, putting Shake Shack front and centre with tempting, on-brand creative just as guests are ready to order. It provides immediate visibility at scale and, when combined with an enticing offer, has delivered strong sales results and proven especially effective at encouraging new guests to order.”

Nancy Combs, SVP Growth, Shake Shack

Turn items into the starting point of discovery

Item Showcase makes discovering items shoppable. Restaurants, or CPG brands partnering with a restaurant, can highlight new, seasonal, popular, or priority menu items in a fully brand-owned interactive carousel designed to encourage discovery. A custom lead image helps set the campaign narrative, while featured items can be added directly to the basket from the carousel itself. The result is a seamless journey from discovery to purchase, with showcased items making up a double-digit percentage of what’s included in orders placed after viewing the advert.⁶

Automatically receive boosted visibility on top offers

Offers Spotlight brings high-quality deals into a full-screen “Top Offers for You” placement when customers open Uber Eats. By matching relevant offers with customers most likely to engage, it gives restaurants an easier way to increase high-quality offer visibility and move customers from interest to order.

On Uber Eats, brands are not just part of the customer experience—they can help shape it. By leading key moments of discovery and decision-making, brands can move beyond simply appearing in the feed to becoming what customers choose.

Capture intent beyond Uber and Uber Eats—and bring it back to Uber Eats

Discovery happens everywhere—while scrolling through social feeds, browsing the web, or watching connected TV. 

Brands need to reach consumers wherever intent forms, not just where transactions take place. With Offsite Ads, brands can extend campaigns beyond Uber-owned platforms and reach consumers across channels such as Meta and Google Shopping, while driving action back to Uber Eats.

Connect discovery to measurable outcomes

Powered by Uber's real-world signals, Offsite Ads help brands reach relevant audiences based on observed behaviours—from what people order to how they engage with Uber. Rather than relying solely on inferred interests, brands can connect with consumers using signals grounded in real-world activity.

Because transactions take place on Uber Eats, brands can measure outcomes directly linked to orders and store visits, creating a clearer connection between external engagement and business results.

Uber is currently trialling Offsite Ads with a select group of advertisers and will continue expanding channels and functionality over time.