Decide to Ride
In a first-of-its-kind coalition, Uber is teaming up with Mothers Against Drunk Driving and Anheuser-Busch to raise awareness and ultimately shift consumer behavior when it comes to drinking and driving.
The groundbreaking partnership consists of a multi-year campaign with touch points across multiple consumer occasions to provide educational resources to help put an end to alcohol-impaired driving.
No matter how you get home, Uber and MADD are proud supporters of all rides that get you there safely.
You can’t drive drunk if you don’t drive there
Too many times excuses have been made for getting behind the wheel after having even one drink. These excuses have hurt millions of people and resulted in many impaired driving crashes. However, data has shown that Uber’s presence in cities has reduced alcohol-impaired driving fatalities in the US by providing a readily available alternative to drinking and driving. Deciding to ride from the start can help accelerate the downward trend of alcohol-impaired driving fatalities and ultimately save thousands of lives.
How to Decide to Ride
Users in select markets can use code DECIDETORIDE to get 10% off rides up to $20 on Friday and Saturday nights between 5pm-3am. Codes are available for use from September 14-November 14 up to two times per user. Participating markets include Atlanta, Cincinnati, DC, Denver, Houston, Phoenix, and St. Louis.
*Maximum discount of $20 per ride. Maximum of 2 rides per rider. Discount/promo is valid for [Uber X and XL] ride(s) only that begin/end in Atlanta, DC, Cincinnati, Denver, Houston, Phoenix, and St. Louis between 5pm and 3am (in local time zone) on Fridays or Saturdays, and expires at 11:59PM on November 9 2021 or while supply lasts. Discount does not apply to surcharges, government fees, tolls, or tips and cannot be combined with other offers or discounts. For accounts with multiple valid promo codes, the promo with the highest savings will automatically apply to a rider’s next trip. One time use only. Offer is non-transferable. Offer and terms are subject to change.
Thank your local heroes
With more than a million Uber driver-partners on the road, you’re always surrounded by reasons to ride. So the next time you ride after a couple of drinks, show your appreciation with a Late Night Hero compliment, or even a personal thank you note.
"You're a lifesaver, thank you!"
-Rider note to Dmitry, Los Angeles driver
"All-star service late at night!"
-Rider note to Shawn, Cincinnati driver
"Got me home safe when no one else would."
-Rider note to Rodesia, Washington, D.C. driver
Your safety is our priority
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