Reach people
on the move
Uber signals reveal patterns of human movement
From the intent embedded within them to the actions that follow—forming a dynamic understanding of how decisions unfold in real time
Real-time signals
Live activity across trips and orders.
Contextual signals
Location, time, event, and environmental triggers.
Behavioural signals
Observed purchasing and browsing actions.
Historical signals
Aggregated patterns and long-term trends.