As AI has evolved, we have too, always with customers, drivers, couriers, and merchants in mind. We built our AI for real life and since then have enabled hundreds of millions of trips to underserved neighborhoods, millions of medical appointments, hundreds of billions of dollars in economic impact, flexible work opportunities for millions, and new business for hundreds of thousands of local merchants.
AI is a foundational tool that helps real people every day: 89% of our US users agree that Uber is an essential service.
75% of night-shift workers say access to ridesharing for their commute is important for their safety and convenience.*
67% of disabled adults say ridesharing is valuable for ensuring that they can travel reliably and independently.
62% of adults say ridesharing helps them keep essential healthcare appointments.
Smarter tech, more flexible earning
AI optimizes 1.5 million trips every hour, 24/7, globally, by considering real-time and historical traffic patterns to find the most efficient matches. This leads to lower wait times for riders and fast access to more business for drivers. AI makes all this happen in an instant.
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Our approach to AI
Uber employs AI throughout our platform to enhance people’s lives. This approach guides the way we use this technology to help people go anywhere and get anything.
Serve anyone, anywhere
Whether it’s downtown or the suburbs, peak hours or late nights, our AI models expand access while maintaining quality and reliability.
Be upfront and transparent
People make better decisions with better information. AI helps us deliver that—clearly, consistently, and in real time.
Serve anytime
Better service drives broader use. That fuels more opportunities for drivers and couriers across more hours of the day.
Provide choice
Riders choose modes and prices. Drivers choose when, where, and which trips to accept. Couriers choose what offers to accept for delivery. AI helps enable—not restrict—those choices.
Innovating AI for the future
The Uber that the world relies on relies on AI. And so as AI evolves, we evolve along with it. That’s because AI governance is a journey, not a destination. Our tech teams are empowered with advanced tools to drive productivity and innovate like never before. We’re committed to setting new industry standards with transformative AI technologies that improve lives worldwide.
AI information hub
- U.S. Algorithmic Transparency Report 2026
We’ve published our latest U.S. Algorithmic Transparency Report to provide a clear look at how we design, deploy, and monitor the algorithms that power our platform. This report outlines the principles behind our systems, how we work to ensure fairness and accountability, and the safeguards we’ve put in place to reduce bias and protect user trust.
As algorithmic decision-making plays an increasingly central role in digital services, we believe transparency is essential. This report reflects our ongoing commitment to responsible innovation, giving policymakers, researchers, and the public greater insight into how our technology operates—and how we continue to improve it.
- Europe Algorithmic Transparency Report 2025
Discover how Uber uses AI responsibly to keep trips reliable, prices transparent, and experiences safe across Europe. The Algorithmic Transparency Report 2025 breaks down the technology that powers millions of daily journeys—explaining how matching, pricing, and safety systems work, and how strong governance and privacy protections guide every step. As Uber continues to innovate, this report reaffirms our commitment to using AI in ways that are transparent, fair, and built around the people who rely on our platform.
- The future of artificial intelligence
Discover how Uber is shaping the future of artificial intelligence with responsibility and trust at the core. From accountable governance and fairness to transparency, safety, and privacy, Uber’s Responsible AI initiative outlines the principles and practices guiding the ethical development and deployment of AI across its platform — ensuring technology enhances experiences while protecting people and communities. Explore Uber’s approach to trustworthy AI.
- What Moves Us
Uber’s behind-the-scenes look at the marketplace technology and principles that power how riders and drivers connect. The page explains how Uber’s pricing, matching, and platform design work — grounded in core principles like expanding access, delivering reliability, providing choice, aligning needs, and being upfront about how decisions are made. It aims to give riders, drivers, and anyone curious about the Uber platform a transparent view into how and why the system operates the way it does, helping foster understanding and trust in the technology that keeps millions moving every day.
- Pricing Principles
Uber’s approach to pricing is grounded in fairness, transparency, and consumer trust. See our pricing principles here.
- Wonder how Uber scales responsible AI at a massive scale?
Dive into Uber’s centralized Model Catalog, automated explainability, and governance built directly into the engineering workflow.
* Source: https://www.uber.com/us/en/u/one-ride-away/
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