In Canada, alcohol impairment is involved in over 1/3 of road fatalities. Our country has the highest figures of all nations (Source). These figures are shocking and should be a wake up call. Greater awareness of the impacts of impaired driving and more accessible safe transportation options are needed.
We also know that in 2014, almost half of impaired driving incidents reported by police occur between 11pm and 4am (Source). In many cities, transportation options are few and far between during these late hours. Yet weekend nights, when bars close and during big events, are when the most people request rides with Uber.
Together with MADD Canada and the support of Uber partners in communities across Canada, we’re committed to ensuring a safe ride is available at any time of day and to helping turn these trends around.
Getting ready for the holiday season? Whether you’re out at a holiday party or simply enjoying festivities with friends, be sure to plan your way home ahead. Everyone has the power to prevent impaired driving in our communities.
This December, we’re encouraging riders to say thanks to the driver who gave them a safe ride home, by giving them a Compliment in their app. Of course, a kind gesture or a tip goes a long way too!
Raising $100,000 to help support MADD Canada
Once your driver drops you off and your ride is finished, open your Uber app. You'll be asked if you would like to rate your experience, give a Compliment to your driver, and tip your driver.
For every in-app Compliment given in December across Canada, Uber will donate $1 to MADD Canada, up to a maximum of $100,000.
Impaired driving affects us all. Far too often, one person’s decision to drive under the influence can result in a devastating loss for many, especially our loved ones.
We’re proud to work with MADD Canada to help make the roads safer and have supported their newest public service announcement, airing on TV in December.
There is a growing amount of research on ridesharing’s impact on impaired driving. Researchers at Temple University compared rates of alcohol-related deaths in cities before and after Uber was available. Their findings show that Uber’s presence in a city led to a 3.6%-5.6% decrease in the number of people killed in alcohol-related car crashes.
The results of a 2014 survey of Uber riders by the Benenson Strategy Group showed the availability of on-demand transportation options led people to make better, safer choices.
88% of people 21+ agree that Uber has made it easier to avoid driving after drinking.*
78% of people say that since Uber launched in their city their friends are less likely to drive after drinking.*
57% of people who use transportation network services like Uber agree that without Uber they’d probably drive after drinking more often.*
*Benenson Group survey, December 2014, US
While we recognize there are many factors affecting impaired driving trends in a city, it’s heartening to see these incidents declining over time. We’ll continue to work with academics and organizations, like MADD Canada, to research the impact of ridesharing on impaired driving rates.
For more information on alcohol and drug presence in fatal motor vehicle crashes in Canada, read MADD Canada: Total Crash Deaths Involving Alcohol and/or Drugs in Canada, by Jurisdiction.