Objective
Freedent wanted to grow mass awareness for their chewing gum in France.

Strategy
The brand used Journey Ads with 100% SOV to capture Uber rider attention with bold creative. They were the first brand to use this product, and it paid off.

Results
A brand lift study showed that Freedent's in-ride campaign raised awareness significantly. The well-placed ads led to high engagment and recall with over half of the participants remembering seeing the campaign, and agreeing they'd consider a purchase.