CANAL+ invites consumers to tune in
Success Story
The on-demand streaming service drove awareness of their latest releases through strategic dayparting.
79.3% View rate (+9pp above benchmark)
64.3% Completion rate (+7pp above benchmark)
2.6% Viewable CTR
Objective
CANAL VOD was looking to generate awareness for their latest CANAL+ film releases among a stay-at-home audience.
Strategy
With a play on words, the streaming service targeted Uber Eats users (specifically those who order at night) with Post-Checkout Ads. The video creative encouraged a night in watching CANAL+ movies and shows.
Results
These late-night Eaters were a natural fit for the entertainment campaign. By targeting weekend evenings specifically, CANAL+ drove awareness precisely when people were planning their big night in.
Format: Post-Checkout Ads with Video
Market: France
Vertical: Entertainment
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