When there is a lot riding on the line, America relies on truck drivers to gear up and get it done. In the spring and summer, it’s produce season. Fall and early winter, the holiday season.
January is a slow time for trucking, but by month’s end, the industry starts to come out of its hibernation for what we call championship season.
That’s right, we’re talking about the Super Bowl.
This hallowed winter Sunday is a big deal for retailers and truck drivers. The National Retail Federation (NRF) predicts that almost 194 million adults will watch the game. Whether they’re hosting a blowout with friends or simply curling up with the family, the NRF estimates $17.2 billion will be spent nationwide for food, drinks, and decorations.
The Big Game is the second-largest food holiday of the year, coming in second only to the granddaddy of American feasts—Thanksgiving. And just like in November, truckers will be making sure the shelves are stocked with all the goodies fans enjoy. In 2019, Commercial Carrier Journal (CCJ) estimated that it took nearly 40,000 truckloads to deliver the food consumed during game day.
Here are some more amazing stats for this special day.
In 2017, more than $1.3 billion worth of beer was sold during the 2 weeks prior to the game. CCJ estimated that the 325.5 million gallons of beer consumed during the 2018 game required 36,166 truckloads.
The National Chicken Council estimates that over 1.4 billion chicken wings will be eaten during this year’s game. Statistics about pre-moistened towelettes are unavailable.
According to the Frito-Lay U.S. Snack Index, potato and tortilla chips play a major part in game-day parties. Their data shows that this one event will rack up around $520 million in retail sales across the industry.
Guacamole is a fan favorite. In fact, an estimated 668 truckloads were required to deliver the 53.5 million avocados needed for the 2018 game. Looking for an upgrade to your lineup? Check out these cheesy guacamole recipes.
Not Pop Warner
Sweet drinks may be for kids, but they deliver pro-level performance. According to Nielsen, sodas accounted for nearly $1 billion in 2017 spending.
Pizza is to Big-Game Sunday what turkey is to Thanksgiving. So, it’s not surprising that frozen pizza sales in 2019 topped an estimated $198 million.