Multiple CPG brands boost sales with prime positioning
Success Story
Sponsored items help brands stand out in-app.
2+ Featured products added to order for a US water brand
80% conversion rate for a US chips brand
1183% ROAS for a US soda brand
Objective
CPG brands sought to increase sales volume and basket size.
Strategy
Employing Sponsored Items offered CPG items the opportunity to surface products to the top of consumers' feeds and position their brands first within competitive categories.
Results
Top-of-mind visibility, spontaneous adds-to-cart, increase in basket size, increased sales volume and more. All three brands experienced a conversion rate of 80% or higher and a low cost-per-click combined with high sales volume drove significant ROAS value averaging at 1,000%+.
Format: Sponsored Items
Market: Australia
Vertical: CPG/Grocery
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Reach customers across Uber at key decision moments – building awareness, influencing choices and driving measurable growth.
Put your products in motion
Reach customers across Uber at key decision moments – building awareness, influencing choices and driving measurable growth.
Be the brand customers pick next
199M
Monthly active platform
users across Uber
~70%
Users who say Uber adscapture their attention¹
86%
Users who say they are more likely
to remember a brand when they see
it across multiple Uber surfaces¹
Advertising formats designed to drive results
Where your ads show: Browse
Drive sales and increase visibility for customers browsing relevant store aisles with Sponsored Items.
Where your ads show: Search
Maximise visibility and make sure your brand reaches the right customers by putting your product at the top of the search results.
Where your ads show: Browse
Turn discovery into sales with display ads that let customers add products directly to their cart while browsing.
Growth starts with better visibility
Launch with confidence
Follow a simple, guided setup to launch campaigns, manage your budget and track performance with confidence.
Maximise every dollar
Smart bidding and pacing help maximise campaign performance with less manual effort.
Know what's driving results
Access real-time reporting and performance insights to help optimise your campaigns.
Brands like yours are growing with Uber Advertising²
Case Study 1: Pasta brand achieves 4.6x ROAS
In Mexico, a leading pasta brand used Sponsored Items to stand out in a highly competitive category and reach more shoppers.
Case Study 2: Personal care brand sees +80% higher ROAS
To increase product visibility, a personal care brand used Sponsored Items to improve campaign performance in Mexico.
Ready to reach more customers?
¹ https://www.uber.com/us/en/advertising/insights/driving-attention/
² These case studies do not represent the individual sales experience from any one brand partner, nor are they a guarantee of the performance your brands will experience from running any offers. Your performance may vary depending on your business, location, exact market conditions and other factors. Studies took place in Mexico.