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Reach people
on the move

Uber data reveals patterns in how people move

From the intent woven into them to the actions that follow—shaping a dynamic understanding of how decisions play out in real time

Real-time signals

Live activity across trips and orders.

Friends laughing and walking down a warmly lit city street at night with blurred headlights behind them

Contextual signals


Location, time, event, and environmental triggers.
Couple sharing cups of dessert, enjoying spoonfuls together in the warm evening light

Behavioural signals

Observed purchase and browsing actions.

Uber Eats courier hands a green delivery bag with flowers to a smiling shop assistant

Historical signals

Aggregated patterns and long-term trends.

Smiling woman with a sleek ponytail gives a high five, red nails visible, in a lively group setting

Ready to show your impact where it counts?