10 个调查奖励思路及其好处

Published: January 23, 2024

Sending customer surveys is one of the most efficient and effective ways to determine how your customers are feeling about your brand and products. It can also be a great way to learn more about who your customers are and what they care about. Plus, customer feedback can help inspire new ideas for products and features that you can add to your offerings based on what your audience truly needs.

To derive all those benefits from customer surveys, though, you need to get people to respond. Offering survey incentives is a smart strategy to accomplish that.

What is a survey incentive?

A survey incentive is a reward that you offer to customers to prompt them to complete your survey. It can take many forms (as we’ll discuss below), but it’s essentially a small token of value designed to help make the time that the survey requires more worthwhile to respondents.

Why to use survey incentive

Survey incentives are a valuable tool to get more out of your customer surveys for a few main reasons:

Response rates can increase

Hearing from even one customer is valuable, but you don’t want to make big business decisions based on a small dataset. To get actionable intel that helps you see the bigger picture, you need a high response rate. Research from PeoplePulse found that survey incentives lift response rates by 10%–15%.

The results may be more accurate

Without an incentive, the people most likely to respond to a customer survey are generally those with strong opinions. Customers who adore your brand will be quick to share their feelings, as will those with negative experiences who use the survey to express their frustration. While those customers and their thoughts are important, they don’t represent your entire customer base. Offering incentives for survey participation can help you get responses from the customers who fall in the middle and likely make up the majority.

You can show customers that you value their input

Customer feedback has genuine value for your brand. Offering incentives for surveys shows customers you recognize that and are willing to go beyond words to compensate them for their contribution.

It’s a way to thank customers for their time

People are busy. When asking customers to take an action that requires time—even if it’s just 5 minutes—offering something in return makes their decision that much easier.