Director of Policy for New Modalities
At Uber, we’re focused on using technology to help people move from A to B. Today, we help tens of millions of people get a ride at the tap of a button. But our ultimate goal is one we share with cities around the world: making it easier to live without owning a personal car. Achieving that goal ultimately means improving urban life by reducing congestion, pollution, and the need for parking spaces.
That’s why we’re committed to bringing together multiple modes of transportation within the Uber app—so that you can choose the fastest or most affordable way to get where you’re going, whether that’s in an Uber, on a bike, on MARTA, or more.
Earlier this year, Uber entered into an agreement to acquire JUMP Bikes, an electric, dockless bike-sharing service. JUMP bikes are thoughtfully designed, with an electric pedal-assist feature that provides a boost up to 20 mph every time you pedal. E-bikes like JUMP allow riders to go further, faster, and without breaking a sweat— even uphill!— whether that’s to work, home or a MARTA station. They truly bridge the gap between traditional bikes and cars.
We’ve already seen that ebikes have a huge potential to draw people out of cars – and even out of Uber rides. Our team recently looked at early JUMP adopters in San Francisco to test some of our multimodality hypotheses and better understand how bikeshare and ridesharing work together.
First and foremost, for this cohort of riders, overall trip frequency (Uber + JUMP trips) increased by 15% after their first JUMP ride. The entire increase can be attributed to the use of e-bikes; Uber trips actually declined by 10%. During the workday (Mon- Fri, 8a-6p) when congestion is at its worst, this decline in early adopters’ Uber trips was even higher, 15%. To sum up, e-bikes were popular with these early adopters and some Uber trips, especially during congested periods, were replaced by JUMP trips. This is a promising early sign of the ability of e-bikes to alleviate congestion and reduce car trips.
The breakdown of usage by time of day provides an interesting picture. More than two-thirds (69%) of all JUMP trips happened during the day (8a-6p) whereas the majority of Uber trips (54%) happened outside of this period. In other words, users were more likely to choose a bike to move throughout the city during congested daytime hours, and were more likely to choose a car outside of those hours.
What about times when it’s less pleasant to bike, such as on rainy days? ? We were able to get a glimpse of this by studying behavior on Friday, April 6th — a day with abnormally heavy rainfall in San Francisco.
That Friday, JUMP trips were 78% lower than the Friday average. On the other hand, Uber trips saw a 40% increase, which means that instead of being stranded, some of these riders replaced their usual Friday JUMP trip with an Uber ride. Riders were able to switch seamlessly between modes, and reliably get to their desired destination.
These results are preliminary signs of different modes complementing each other in different ways to create a comfortable and reliable experience that can compete with the personal car.
As all of us at Uber continue to invest in giving more people access to more transportation options such as carpooling, electric scooters, and e-bikes, giving up one’s personally-owned car for greener, cheaper options becomes an increasingly convenient and cost-effective move.
So when will JUMP bikes be hitting the streets in Atlanta? Stay tuned!