When Uber launched in San Francisco, our only product was UberBLACK. It’s the reason many fell in love with Uber in the first place.

In the last four years, we’ve launched lower-cost options, experimented with delivery and expanded worldwide. Still, UberBLACK has always been the foundation of Uber. It’s always been the luxury leader.

We want to keep it that way, so we’re announcing key updates to make sure it stays best-in-class for the next four years and beyond.

THE HIGHEST QUALITY SERVICE

We’re setting a new standard for UberBLACK driver ratings. By increasing the minimum star rating for drivers on UberBLACK, you know you’re requesting the best San Francisco has to offer.

THE HIGHEST QUALITY VEHICLES

Over the next year we’re making improvements to the vehicle requirements on UberBLACK. We want to make sure that only the highest quality makes and models will be available on UberBLACK.

UberBLACK PRICING STRUCTURE UPDATE

As we make UberBLACK even better, we’re updating how we present pricing. Starting today we’re slightly increasing prices by 7%. We know you rely on UberBLACK and you trust us to get you where you need to go.

These updates are all focused on maintaining the UberBLACK luxury experience for riders. We want to hear to from you. If you have thoughts or comments about our UberBLACK quality updates, please send us a note here.