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Design

In 2024, Uber's Product Design team was honored with two first-place awards from the Silicon Valley UX Awards: Best Mobility Design for the Uber Rides App and Best Digital User Experience for the Uber Eats App.

These accolades celebrate Uber’s commitment to simplicity, engagement, empathy, and design aesthetics—values seamlessly integrated into our platform to empower users to go anywhere and get anything.

A few of our principles

Excerpted from 77 Things, a primer for those who work in Uber Design.

Act responsibly

The work we do has personal and social impact, and once you realize that, your efforts shift to improving people’s lives.

Put design at the center

From concept to launch, we use design as the center of our process to discover what to make, and how to make it together.

Say ‘we’ not ‘me’

Our team of motivated and talented individuals is collectively empowered to build extraordinary things.

Inside Design

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Our work

Our work reimagines the way the world moves for the better. Here are case studies that have surprised, delighted, and connected our customers.

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Get to know us

Find out how our team has deepened their craft while working at Uber.

  • Sandeep Karmarkar

    Group Product Design Manager

    “Very few times you will come across companies where you can influence people across the globe and their habits. At Uber, irrespective of our locations, we design how the world moves around easily and safely using the technology and that's empowering!”

  • Saravana Prabhu

    Senior Product Designer

    "Build a career with purpose and global reach: At Uber, you can make a tangible impact by designing equitable experiences for a diverse global community. We are committed to solving real-world problems for riders, drivers, and merchants, offering a unique opportunity to grow your career while empowering people worldwide."

  • Joan Williams

    Senior Product Designer

    “Designing at Uber is never boring — you're solving real-world problems at a global scale. Every city, culture, and rider brings unique needs, and things can change fast–it makes the work exciting. What makes it meaningful is the team: people here are supportive, collaborative, and share what they know. We all want to do the right thing for the experiences we’re building together.”

  • Daier Yuan

    Senior UX Researcher

    "Uber Design stands out for its highly collaborative culture, where cross-functional teams work closely to create seamless, impactful experiences. What makes it truly unique is the deep integration of design and research in solving real-world challenges, driving decisions that tangibly benefit users and support meaningful business outcomes. This ensures that insights lead to innovation and product solutions are grounded in real impact."

  • Jacqueline Ji

    Product Designer II

    "At Uber, design lives at the intersection of the digital and physical world, where we take on complex, real-world challenges that affect millions of people every day. We focus on creating intuitive, meaningful experiences for a diverse global audience by bringing together data, craft, and systems thinking to reimagine how people and goods move through the world."

  • Liz Hayward

    Senior Product Designer

    "My role as a Motion Designer at Uber is highly collaborative, so every day presents new and vastly different problems to solve. I get to flex motion's power to enhance experiences for millions, while learning from some of the most talented Designers and Engineers."

  • Elana Gurney

    Senior Product Designer

    "At Uber, designers work on the edge of innovation—whether imagining the autonomous vehicle experience or creating more accessible ways to move through the world. It’s a rare opportunity to design for emerging tech at scale, while growing alongside some of the best in the industry."

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Explore our Design teams

  • Our Brand Experience team is responsible for creating an instant and positive emotional connection with our 90 million–plus users and amplifying our company's mission and values.

  • Through great storytelling and carefully executed campaigns, marketing wins over customers and earns their loyalty by helping them get maximum value from our products.

  • A cross-disciplinary team of designers, engineers, researchers, and writers, we create systems, not just screens. We strive to understand the relationships between our digital systems and real-world outcomes.

Reimagine with us