Your trust is important to us
Uber's Privacy Principles
When you use Uber’s services, you trust us with your personal data. We’re committed to keeping that trust, and that starts with helping you understand our privacy practices. Our Privacy Principles set the foundation for how we approach privacy at Uber.
We do the right thing with data.
Responsible data management is a prerequisite for continuous innovation. We maintain the value of personal data for Uber and our users by handling data as users expect, keeping it accurate and complete, and properly destroying it when it is no longer needed. This improves our products, earns and keeps our users’ trust, and differentiates us in the market.
We build privacy into our products from start to finish.
Privacy is an important component for building world-class products and services, from inception to rollout and beyond. Performing privacy reviews on new and changed products, technologies, and services makes sure they fulfill users’ expectations and forms the bedrock of an exceptional customer experience. This is called “privacy-by-design.”
We collect only what we need.
We have a specific objective in mind when collecting, using, or handling personal data that is consistent with our objectives and values. We collect and use only the amount of personal data we need for approved and lawful purposes.
We are transparent about our data practices.
We are forthright about the personal data we collect and how we’re using and sharing it. We do what we say.
We give users choices about their data.
We give users clear choices about their privacy and controls that are easy to use so that they can manage their data.
We safeguard personal data.
We provide reasonable and appropriate safeguards to prevent loss, and unauthorized use or disclosure, of personal data.
Take control of your privacy
Visit Privacy Center to make choices about how we use your data, explore privacy products and manage your privacy settings.
How we use your information
Uber puts transportation, food delivery, and other services at your fingertips. Understanding what data we collect and how we use it should be just as easy.
Our Privacy Notice explains in detail what data we collect and how we use it to provide you with a safe and reliable user experience.
We’ve also summarized this information in the charts below. These show for each category of Uber users (Riders, Order Recipients, and Drivers/Delivery Persons) the purposes for which Uber uses data, and the types of data we use for each purpose.
You can also download an expanded version of this chart.
How to read this table
✓ means that we use the data for this purpose globally
✓* means that we use the data for this purpose globally, other than in the European Economic Area / the United Kingdom and Switzerland
These charts also indicate the legal basis that Uber relies on for each use of data under privacy laws such as the European Union's General Data Protection Regulation.
Consent (C)
Contractual Necessity (CN)
Legitimate Interest (LI)
Legal Obligation (LO)
- User Profile
Includes name, email, phone number, login name and password, address, profile picture, payment or banking information (including related payment verification information), driver’s license and other government issued documents (which may include identification numbers as well as birth date, gender, and photo), vehicle or insurance information of drivers and delivery persons, emergency contact information, user settings, and evidence of health or fitness to provide services using Uber apps.
- Background check information (drivers and delivery persons):
Includes information submitted during the driver/delivery person application process, such as driver history or criminal record (where permitted by law), license status, known aliases and prior addresses, and right to work.
- Identity Verification Photos
Includes photos of users (such as, selfies) and/or their government issued identifications (such as, driver’s license or passports).
- User Content
Includes ratings or feedback for other users; photographs, audio or video recordings submitted by users in connection with a customer support request.
- Travel Itinerary Information
Includes times and dates of upcoming flight, lodging or car rental reservations, through manual input or authorized access to the Gmail travel-related email confirmations.
- Demographics
Includes the characteristics provided by users when required for certain services or programs (such as birth date/age, gender or occupation), through voluntary surveys, or inferred from other data collected from users.
- Location Data
Includes precise or approximate location data collected from users’ devices.
- Transaction Data
Includes the type of services requested or provided, trip or order details (such as date and time, pick-up and drop off addresses, distance traveled and items ordered); and payment transaction information (such as a restaurant’s or merchant's name and location, amount charged, and payment method).
- Usage Data
Includes access dates and times, app features or pages viewed, browser type, and app crashes and other system activity.
- Device Data
Includes the hardware models, device IP address or other unique device identifiers, operating systems and versions, software, preferred languages, advertising identifiers, device motion data, and mobile network data.
- Communication Data
Includes the time and date of calls, texts and in-app messages between users enabled through Uber's apps and the content of text and in-app messages.
- Data from Other Sources
Includes from or in connection with:
- Referrals
- OBO (on behalf of) requests
- Claims or disputes
- Uber business partners through which users create or access their Uber accounts
- Vendors who help verify users
- Insurance, vehicle or financial service providers
- Partner transport companies
- Publicly available sources
- Marketing service providers and/or data resellers
- Governments, regulatory authorities or law enforcement officials.
- To provide our services
Uber uses data to provide, personalize, maintain, and improve our services.
Scroll for more -> User Profile Identity verification photos User content Travel itinerary info Demographics Location data Transaction data Usage data Device data Communications Data from other sources Create and update accounts (CN) ✓ ✓* ✓ Enable services and features (CN) ✓ ✓* ✓ ✓* ✓ ✓ ✓ ✓ Enable user matching (CN) (LI) ✓ ✓* ✓ ✓ Enable dynamic pricing (CN) ✓ ✓ Process payments (CN) ✓ ✓ ✓ Personalize user accounts (CN) ✓ ✓ ✓ ✓ Perform our internal operations (CN) ✓ ✓ ✓ - For safety and security
We use personal data to help maintain the safety, security, and integrity of our services and users.
Scroll for more -> User Profile Identity verification photos User content Travel itinerary info Demographics Location data Transaction data Usage data Device data Communications Data from other sources Verify users' identity (CN) ✓ ✓* ✓ ✓ Detect unsafe behavior (LI) ✓ ✓ ✓ ✓ Prevent and detect fraud (LI) ✓ ✓* ✓ ✓ ✓ ✓ ✓ Enforce Community Guidelines (LI) ✓ Report unsafe incidents (LI) ✓ ✓ ✓ ✓ ✓ ✓ ✓ Determine user ratings and deactivations (LI) ✓ Prevent and resolve conflicts between users (LI) ✓ ✓ ✓* ✓ ✓ ✓ - For customer support
Scroll for more -> User Profile Identity verification photos User content Travel itinerary info Demographics Location data Transaction data Usage data Device data Communications Data from other sources Investigate and address concerns (CN) ✓ ✓* ✓ ✓ ✓ ✓ ✓ ✓ ✓ Monitor and improve support (LI) ✓ ✓ - For research and development
Scroll for more -> User Profile Identity verification photos User content Travel itinerary info Demographics Location data Transaction data Usage data Device data Communications Data from other sources Develop and improve services and features (LI) ✓ ✓* ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ - To enable communications between users
Scroll for more -> User Profile Identity verification photos User content Travel itinerary info Demographics Location data Transaction data Usage data Device data Communications Data from other sources Enable communications between users (CN) ✓ ✓ - For marketing
Scroll for more -> User Profile Identity verification photos User content Travel itinerary info Demographics Location data Transaction data Usage data Device data Communications Data from other sources Promote Uber services via direct marketing and ads (LI) ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ Promote Uber partners, including restaurant/merchant and third-party ads (LI) ✓ ✓ ✓ ✓ ✓ ✓ ✓ Measure effectiveness of Uber ads and third-party ads (LI) ✓ ✓ ✓ - For non-marketing communications
Scroll for more -> User Profile Identity verification photos User content Travel itinerary info Demographics Location data Transaction data Usage data Device data Communications Data from other sources Deliver receipts (CN) ✓ ✓ Updates regarding terms or services (CN / LI) ✓ Inform users of political processes (LI / C) ✓* ✓* ✓* - For legal proceedings and requirement
Scroll for more -> User Profile Identity verification photos User content Travel itinerary info Demographics Location data Transaction data Usage data Device data Communications Data from other sources Investigate and address claims/disputes (LI) ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ Satisfy legal requirements (LO) ✓ ✓* ✓ ✓ ✓ ✓ ✓
- To provide our services
Uber uses data to provide, personalize, maintain, and improve our services.
Scroll for more -> User Profile Identity verification photos User content Demographics Location data Transaction data Usage data Device data Communications Data from other sources Create and update accounts (CN) ✓ ✓* ✓ Enable services and features (CN) ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ Enable user matching (CN) (LI) ✓ ✓ ✓ Enable dynamic pricing (CN) ✓ ✓ Process payments (CN) ✓ ✓ ✓ Personalize user accounts (CN) ✓ ✓ ✓ ✓ Perform our internal operations (CN) ✓ ✓ ✓ ✓ ✓ - For safety and security
We use personal data to help maintain the safety, security, and integrity of our services and users.
Scroll for more -> User Profile Identity verification photos User content Demographics Location data Transaction data Usage data Device data Communications Data from other sources Verify users' identity and/or age (CN) ✓ ✓ ✓ ✓ Detect unsafe behavior (LI) ✓ ✓ ✓ ✓ Prevent and detect fraud (LI) ✓ ✓ ✓ ✓ ✓ ✓ Enforce Community Guidelines (LI) ✓ ✓ ✓ ✓ Report unsafe incidents (LI) ✓ ✓ ✓ ✓ Determine user ratings and deactivations (LI) ✓ Prevent and resolve conflicts between users (LI) ✓ ✓ ✓* ✓ ✓ ✓ ✓ ✓ - For customer support
Scroll for more -> User Profile Identity verification photos User content Demographics Location data Transaction data Usage data Device data Communications Data from other sources Investigate and address concerns (CN) ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ Monitor and improve support (LI) ✓ ✓ ✓ ✓ ✓ ✓ ✓ - For research and development
Scroll for more -> User Profile Identity verification photos User content Demographics Location data Transaction data Usage data Device data Communications Data from other sources Develop and improve services and features (LI) ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ - To enable communications between users
Scroll for more -> User Profile Identity verification photos User content Demographics Location data Transaction data Usage data Device data Communications Data from other sources Enable communications between users (CN) ✓ ✓ - For marketing
Scroll for more -> User Profile Identity verification photos User content Demographics Location data Transaction data Usage data Device data Communications Data from other sources Promote Uber services via direct marketing and ads (LI) ✓ ✓ ✓ ✓ ✓ ✓ ✓ Promote Uber partners, including restaurant/merchant and third-party ads (LI) ✓ ✓ ✓ ✓ ✓ ✓ ✓ Measure effectiveness of Uber ads and third-party ads (LI) ✓ ✓ ✓ - For non-marketing communications
Scroll for more -> User Profile Identity verification photos User content Demographics Location data Transaction data Usage data Device data Communications Data from other sources Deliver receipts (CN) ✓ ✓ Updates regarding terms or services (CN / LI) ✓ Inform users of political processes (LI / C) ✓* ✓* ✓* - For legal proceedings and requirement
Scroll for more -> User Profile Identity verification photos User content Demographics Location data Transaction data Usage data Device data Communications Data from other sources Investigate and address claims/disputes (LI) ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ Satisfy legal requirements (LO) ✓ ✓ ✓* ✓ ✓ ✓ ✓ ✓
- To provide our services
Uber uses data to provide, personalize, maintain, and improve our services.
Scroll for more -> User Profile Background check Identity verification photos User content Demographics Location data Transaction data Usage data Device data Communications Data from other sources Create and update accounts (CN) ✓ ✓* ✓ Enable services and features (CN) ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ Enable user matching (CN) (LI) ✓ ✓* ✓ ✓ Enable dynamic pricing (CN) ✓ ✓ Process payments (CN) ✓ ✓ ✓ Personalize user accounts (CN) ✓ ✓ ✓ ✓ Facilitate insurance, vehicle, invoicing or financing (CN) ✓ ✓ ✓ ✓ Determine user ratings and deactivations (LI) ✓ ✓ Perform our internal operations (CN) ✓ ✓ ✓ ✓ ✓ - For safety and security
We use personal data to help maintain the safety, security, and integrity of our services and users.
Scroll for more -> User Profile Background check Identity verification photos User content Demographics Location data Transaction data Usage data Device data Communications Data from other sources Verify users' identity and eligibility to provide transportation and/or delivery services (CN) ✓ ✓ ✓ ✓ ✓ ✓ Detect unsafe behavior (LI) ✓ ✓ ✓ ✓ ✓ ✓ Prevent and detect fraud (LI) ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ Enforce Community Guidelines (LI) ✓ ✓ ✓ ✓ ✓ Report unsafe incidents (LI) ✓ ✓ ✓ ✓ ✓ ✓ Determine user ratings and deactivations (LI) ✓ ✓ ✓ Prevent and resolve conflicts between users (LI) ✓ ✓ ✓* ✓ ✓ ✓ ✓ ✓ - For customer support
Scroll for more -> User Profile Background check Identity verification photos User content Demographics Location data Transaction data Usage data Device data Communications Data from other sources Investigate and address concerns (CN) ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ Monitor and improve support (LI) ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ - For research and development
Scroll for more -> User Profile Background check Identity verification photos User content Demographics Location data Transaction data Usage data Device data Communications Data from other sources Develop and improve services and features (LI) ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ - To enable communications between users
Scroll for more -> User Profile Background check Identity verification photos User content Demographics Location data Transaction data Usage data Device data Communications Data from other sources Enable communications between users (CN) ✓ ✓ - For marketing
Scroll for more -> User Profile Background check Identity verification photos User content Demographics Location data Transaction data Usage data Device data Communications Data from other sources Promote Uber services via direct marketing and ads (LI) ✓ ✓ ✓ ✓ ✓ ✓ ✓ Promote Uber partners, including restaurant/merchant and third-party ads (LI) ✓ ✓ ✓ ✓ ✓ ✓ ✓ Measure effectiveness of Uber ads and third-party ads (LI) ✓ ✓ ✓ - For non-marketing communications
Scroll for more -> User Profile Background check Identity verification photos User content Demographics Location data Transaction data Usage data Device data Communications Data from other sources Deliver receipts (CN) ✓ ✓ Updates regarding terms or services (CN / LI) ✓ Inform users of political processes (LI / C) ✓* ✓* ✓* - For legal proceedings and requirement
Scroll for more -> User Profile Background check Identity verification photos User content Demographics Location data Transaction data Usage data Device data Communications Data from other sources Investigate and address claims/disputes (LI) ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ Satisfy legal requirements (LO) ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓
Questions from our customers
How does Uber use my location information?
Uber helps you get where you want to go. This means that location information is essential to our services. We use it to help riders and drivers find each other, determine the best routes, enable users to track their progress and share their trip status with friends, develop new features and services, enhance safety and security, and for other purposes described in our Privacy Notice.
Does Uber share my information with anyone?
Some of Uber’s products, services, and features involve sharing information with other users. For example, when you request a ride, the location of your pickup and dropoff points are shared with a driver. We may also share information at your request, such as when you want to share your trip status with family and friends. We may also share your information with our affiliates, subsidiaries, and business partners, or for legal reasons or in the event of a dispute.
See our Privacy Notice for more details.
How long does Uber keep my information?
We retain user profile and transaction information for as long as you maintain your Uber account. For drivers and delivery partners, we also retain vehicle and background check information (to the extent permitted by law) for as long as they maintain their Uber account.
What happens to my information if I delete my account?
If you delete your account, Uber retains location, device, and usage data for as long as necessary to provide services and comply with applicable laws. For example, we retain such data for regulatory, tax, insurance, litigation, and other legal requirements for a minimum of 7 years. We may also use such information for purposes of safety, account security, fraud prevention and detection, and research and development during this retention period.
How do I submit a question to Uber’s Data Protection Officer (DPO), and what is their role?
Uber’s DPO is responsible for guiding our compliance with data protection regulation in the EU. They’re the point of contact for European privacy regulators and questions and concerns from our users about data privacy.
If you have additional questions about your personal data after reading our FAQ, you may contact our DPO by submitting a request through this form.
To learn more, refer to Uber's Privacy Notice
Company