Objective
After HBO Max rebranded to MAX, the company needed to boost awareness of its new name in Brazil. They also wanted to evaluate the success of the campaign.

Strategy
MAX utilized their enormous suite of content to create an entertaining experience through first-to-market Playable Ads.Their innovative, interactive quiz helped Uber riders discover their next favorite show – resulting in a featured offer. MAX leveraged Post-Checkout Ads in Uber Eats to reinforce brand messaging, served when the same audience ordered food and groceries.

Results
MAX's precise targeting strategy reached over 2.3 million consumers, generating strong engagement with over half of all Playables game plays redeeming the featured offer. A Kantar Brand Lift study showed significant double-digit increases across all measurable brand attributes, including brand awareness, ad awareness, brand familiarity, consideration intent, and purchase intent.