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Reach people
in motion

Uber signals reveal patterns of human movement

From the intent embedded within them to the actions that follow—forming a dynamic understanding of how decisions unfold in real time

Real-time signals

Live activity across rides and orders.

Friends laughing and walking through a warmly lit city street at night with blurred headlights behind them

Contextual signals


Location, time, event, and environmental triggers.
Couple sharing cups of dessert, enjoying spoonfuls together in warm evening light

Behavioral signals

Observed purchase and browsing actions.

Uber Eats courier hands a green delivery bag with flowers to a smiling shop worker

Historical signals

Aggregated patterns and long-term trends.

Smiling woman with sleek ponytail gives a high five, red nails visible, in a lively group setting

Ready to prove impact where it matters?