Sometimes it’s hard to find the time to stay in touch with the people we love. But when you’re in an Uber, you often have a rare moment to yourself. This Mother’s Day, we partnered with du to help Dubai riders spend that precious moment connecting with their moms.
Together with du, we placed free-to-use phones in Uber cars across the city, so riders could call home and tell their mom—or wife, sister, or grandmother—just how much they love her.
Watch what happened when we captured these moments.
In partnership with