Marketing

Our marketing team has the best job in the world, revving up the excitement and attention around Uber’s products, services, and initiatives. Dedicated creative strategists, digital gurus, production wizards, brand experts, and consumer researchers, we’re customer champions at heart, keeping their needs front and center as we craft narratives, campaigns, and experiences designed to engage, inspire, and showcase the impact and connections Uber creates.

Inside Marketing

Jill Hazelbaker named to Forbes World’s Most Influential CMOs list
Jill Hazelbaker is the Senior Vice President of Marketing and Public Affairs at Uber, leading the global teams responsible for the company’s marketing, communications, and public policy efforts. The list recognizes marketing leaders whose influence is driving impact at scale.

Read on
On the job with Lindsey Wilder, Product Marketing Manager
At Uber, Product Marketers bridge the gap between product managers and corporate marketing to help bring what’s new to life for users worldwide.

Meet Lindsey
Our B2B Marketing Head on how to lead while learning
Michelle Lisowski shares insights from a diverse career in big tech and start-ups, what excites her about the Uber brand, and how she views building the B2B team.

Meet Michelle

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Découvrez nos équipes du marketing

Business to Business
We highlight the power of Uber’s platform for businesses of all types. A truly global team, we support Uber for Business, Transit, Merchants and Freight via product marketing, performance, content, and regional demand generation.
Brand
Through the lens of our brand and culture, we define brand positioning and vision, and create integrated marketing campaigns that connect with customers and drive engagement and brand preference.
Création
The Creative team is our award-winning in-house agency that tells stories across all channels to demonstrate how Uber enriches lives and connects people to all the things, places, and people they love.
Production
The Creative Production team is built much like a production studio to create meaningful expressions of our brand through video, photo, and digital mediums. From producing documentary-style films to integrated campaigns, activations, product launches, and everything in between, we are the creative engine for storytelling.
Gestion de la relation client
L'équipe de la gestion de la relation client est responsable de l'établissement des relations avec les utilisateurs, de la fidélisation de la clientèle et de la promotion de la valeur de la marque au moyen de stratégies et d'activités de marketing. Nous permettons à Uber de tisser des liens à long terme avec les clients fidèles et les nouveaux clients, tout en rationalisant le rendement de l'entreprise.
Market & Consumer Research
Nous amalgamons des stratégies commerciales et des techniques de recherche de premier plan pour faire croître Uber et trouver des façons inédites d'exploiter son plein potentiel. En agissant comme des chercheurs de vérité objectifs, notre équipe défend les besoins des clients d'Uber, remet en question les suppositions et formule des recommandations fondées sur des données pour faire croître l'entreprise.
Marketing Intelligence
We deliver world-class research and data science to push Uber forward and find ways to unlock Uber’s fullest potential. By acting as objective truth-seekers, our team champions the needs of Uber’s customers, challenges assumptions, and provides data-driven recommendations to build great marketing communications, grow Uber’s business, and measure marketing impact.
Opérations
Marketing Operations is the backbone of marketing and focused on aligning people, process and tools to allow core marketing functions to deliver their best work. Working in close partnership with marketing leadership, we’re responsible for establishing clear plans and priorities, long-term process and governance, the right marketing tools ecosystem and alignment of cross-functional teams.
Marketing des produits
At Uber, Product Marketers occupy the intersection of product development and marketing strategy. Product Marketing serves as the voice of the customer across all aspects of the business to ensure the products that Uber builds are globally relevant, and launches marketing campaigns to drive adoption and impact.
Marketing de performance
L'équipe du marketing de performance élabore des stratégies de marketing axées sur les données et les applique afin d'assurer une croissance et une efficacité à grande échelle pour Uber. Nous sommes des stratèges médiatiques, des gestionnaires de canaux et des gestionnaires de médias sociaux passionnés par la transmission du bon message au bon client au bon moment afin de stimuler la demande envers nos produits.