Your Brand’s Next Big Play: Super Bowl with Uber
The Super Bowl doesn’t just command attention—it moves people. On game day, Uber becomes more than a platform. It becomes part of the plan, the party, and the moment. From bar meetups to last-minute grocery runs, fans use Uber to show up—ready to ride, order, and celebrate.
Game Day Is Go Time
Whether people are hosting, hopping between gatherings, or avoiding cleanup, they’re turning to Uber before, during, and after the Super Bowl:
In 2025, total Uber trips on Super Bowl Sunday surged 14% above the January daily average¹. This year, we expect that moment will be just as powerful. And for brands, that means one thing: impact.
Compared to the February 2024 daily average, 2025 Super Bowl weekend saw:
- +76% increase in trips to pubs and bars²
- +30% rise in restaurant trips.²
Rides are intentional. These are moments where ad formats like Journey Ads and Rides Offers can reach fans as they head into highly social, brand-relevant destinations.
Ordering for the Win
In 2025, total delivery orders rose 19% on Super Bowl Sunday compared to January 2024 daily averages.³ Digging into food trends:
- Wings were up 49%⁴
- Pizza increased 50%⁴
- Italian cuisine jumped 54%⁴
Grocery and convenience categories also saw major lifts—up 34% and 21%, respectively.⁴
From crowd-pleasing orders to last-minute snacks, Uber Eats became a go-to for fans staying in—and brands can tap into these moments through ad formats such as Sponsored Search, Shoppable Displays, and Post-Checkout Ads.
Bigger Carts, Bolder Moments
During the Super Bowl, people don’t just order more—they order differently. Group meals, celebratory extras, and restock runs all drive larger and more frequent carts⁵.
That makes Uber an ideal environment for seasonal bundles, limited-time offers, and upsell strategies that meet fans when they’re planning their biggest night in.
Built for the Moments on the Move
Uber isn’t just where people scroll—it’s where they act. Ads on Uber meet people during real-world transitions, like heading to the party or ordering for the group.
- 63% are more likely to act on ads during travel or transition moments⁶
- Uber surfaces capture 6.6x more attention than standard online channels⁷
These moments are decisions in motion.
Make Your Brand Part of the Experience
Uber isn’t just how fans get there or what they use to order—it’s how they participate. From rides to wings to wine, Uber powers the rituals of Super Bowl Sunday. When brands show up across our mobility and delivery surfaces, they’re showing up where decisions are already being made.
Want to explore how your brand could move with fans this Super Bowl?
Sources
- Uber 1P Data, USA, 2025: Total trips surged 14% vs. January daily average on Super Bowl Sunday
- Uber 1P Data, 2025: Trips to pubs and bars +76%, restaurant trips +30% on/around game day
- Uber 1P Data, 2025: Uber Eats orders up 19% on Super Bowl Sunday vs. January daily avg
- Uber 1P Data, 2025: Wings +49%, pizza +50%, Italian +54%, grocery +34%, convenience +21%
- Uber 1P Data, 2025: Consumers place larger, more frequent orders during Super Bowl
- Uber Gen Uber Study Q4 2024 (US Market): 63% more likely to act during transitions
- Lumen x Uber Research 2024 (US/UK): Uber ads capture 6.6x more attention than online average
Thom Geraghty