Porsche Centre Melbourne elevates service with Uber for Business

How Uber for Business helped Porsche Melbourne streamline and optimise the customer journey.

Porsche Centre Melbourne (PCM), Victoria's largest and premier Porsche dealership, blends its heritage with innovation, remaining committed to delivering a first-class customer experience at every interaction.

With a consistently high volume of daily service bookings, PCM introduced Uber for Business as a modern mobility solution, designed to streamline the client journey and elevate the overall service experience. PCM manages the service and delivery of over 50 vehicles a day from its Collingwood location. With their high volume of daily service bookings, PCM's priority is delivering seamless, premium customer experiences. Recognising the challenges of traditional transport solutions, PCM partnered with Uber for Business to enhance their service offering and streamline operations.

By partnering with Uber for Business, and leveraging digital platform logistics solutions like Uber Central and Uber Vouchers, PCM has redefined customer mobility, streamlined operations and unlocked new efficiencies: all while staying true to the luxury, best-in-class service that customers expect from the brand.

The challenge: outdated transport solutions

Prior to integrating Uber, PCM relied heavily on taxis and a fleet of over 50 loan vehicles – an approach that proved increasingly difficult to manage:

Unreliable transport: Taxis were often delayed during peak hours, leading to long wait times and customer frustration.
High costs: Maintaining a large loan fleet incurred ongoing costs related to servicing, scheduling and depreciation.
Operational strain: The Service Team had to coordinate rides manually, diverting attention from customer service.
Lack of visibility: Traditional transport solutions offered no insight into usage, costs or ride quality.

'We found our previous transport methods to be unreliable for our volume of daily bookings, especially during peak hours, causing delays for customers and impacting their meetings.'

-Giles Hunter, Service Manager at Porsche Melbourne.

The solution: integrated mobility with Uber for Business

In 2020, PCM partnered with Uber for Business to transform their approach to customer mobility. The implementation of Uber Central and Uber Vouchers provided the team the tools to manage rides with ease while improving the overall customer experience.

Key use cases

Courtesy rides:

Service Advisors and Concierge staff use Uber Central to book and manage rides for both customers and team members directly from a dashboard.

Parts deliveries:

With Uber Courier, critical parts are delivered on the same-day between suppliers and service facilities.

Team transport & events:

Uber for Business simplifies group travel and Uber Eats supports team catering and celebrations.

Why Uber for Business works for PCM

Simple onboarding: Easy-to-use platform allows authorised staff to book rides quickly, with access control features for added security.
Operational efficiency: Reduces the need for a large loan car fleet, streamlining mobility and reducing vehicle costs.
Elevated customer experience: Customers can relax in the dealership lounge with full visibility of their Uber ride, including real-time tracking and return trip options via custom links and Uber Vouchers.
Data & cost control: Trip-level insights enable auditing, forecasting and cost allocation by department.
Manager visibility: Live tracking supports efficient dispatch and a more seamless customer journey.

'Being able to drill down into spend, track volumes and forecast costs has been a game changer,' said Giles. 'It’s a platform that lets us stay in control and deliver on both customer and business needs.'

The results: streamlined operations, premium experience

Over 6,000 customer trips in 2024
Average wait time: 3.59 minutes, minimising delays and enhancing service flow.

68,000+ kilometres travelled with Uber
Reduced reliance on loan vehicles and decreased operating costs while giving customers greater flexibility.

Time reallocation
Staff spend less time coordinating transport and more time delivering exceptional service.

Total visibility & accountability
Every ride is trackable, ensuring policy compliance and cost recovery.

Enhanced brand experience
Ability to offer premium ride options to VIPs reinforces Porsche’s high-end brand promise.

Hunter says 'Uber for Business has given customers the freedom to move, and us the ability to track, manage and deliver on that ideal customer journey.'

Curious how Uber for Business can work for you?

Porsche Centre Melbourne has elevated its customer experience by integrating Uber for Business into its logistics operations, enabling faster, more reliable journeys and greater efficiency across the board.