Uber Advertising: Turning movement into brand momentum with a unified commerce media solution

Krispy Kreme: The power of connected moments

Krispy Kreme’s partnership with Uber Advertising shows what connected commerce can look like in action.

Sponsored Listings and offers are still a key part of Krispy Kreme's delivery strategy, helping the brand stay visible and competitive when customers are actively choosing what to order on Uber Eats. At the same time, Krispy Kreme has teamed up with Uber Advertising to branch out into new experiences like Item Showcase on Uber Eats and Journey Ads across Uber to boost discovery, engagement, and action at more points along the customer journey.

Last week, Krispy Kreme took the next step in that journey as an early launch partner for Destination Offers, rolling out a campaign in Mexico. By connecting digital engagement with real-world action, Destination Offers create new opportunities to engage customers before they arrive and influence in-person visits.

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One Uber, ongoing momentum: Creative Studio expands across markets, moments and experiences

As people look past the endless digital scroll for more real-life interaction and cultural connection, Uber Advertising is continuing to broaden how brands can be part of Aussies’ everyday lives. Sitting where digital engagement meets real-world movement, Uber is in a unique spot to help brands turn media into moments that customers can genuinely experience.

That’s where Creative Studio comes in. From immersive ride experiences and destination-based activations to premium Uber Eats integrations and custom brand storytelling, Creative Studio helps brands extend campaigns from screens into the real world—transforming advertising from something consumers see into something they can ride in, interact with, visit or experience.

For Molson Coors, Creative Studio is helping the brand make an impact during a global soccer tournament—one of the biggest cultural moments of 2026—with a campaign spanning the entire portfolio across Coors Light, Miller Lite, Blue Moon and Topo Chico Hard Seltzer. The work brings together in-app experiences, branded airport shuttles, custom content and a planned branded vehicle activation linked to the summer’s biggest sporting and celebration moments—helping Molson Coors connect refreshment, fandom and responsible celebration across the Uber platform and out in the real world.

“This summer’s biggest cultural moments are marked by global soccer and the Fourth of July, and continue with the countless celebrations they inspire. As consumers are constantly moving between content, shopping and real-world experiences, Molson Coors is creating new opportunities for our brands to connect in relevant and meaningful ways. Our partnership with Uber Advertising helps us engage consumers of legal drinking age in those moments with experiences that are timely, useful and add to the occasion. Together with Uber Advertising’s Creative Studio, we’re reimagining how our brands can connect with consumers not just around what they’re watching, but around the journeys they take and the ways they choose to celebrate.”

Brad Feinberg, VP Media & Marketing Operations in the US & Canada for Molson Coors Beverage Company

And for adidas, Creative Studio is helping to expand the brand’s “Backyard Legends” story across Europe with the first pan-European Journey Takeover campaign, playable ads, and post-checkout placements. By matching digital storytelling with local cultural moments, including Bad Bunny concerts in key markets, the campaign demonstrates how Uber Advertising can help global brands create large-scale, market-relevant experiences that connect with consumers in the moments they’re already on the move.

To make these digital-to-real-life capabilities available to more brands around the world, Uber Advertising is expanding Creative Studio’s presence into new global markets throughout 2026 and 2027. The rollout starts in 2026 in Australia and Brazil, with further expansion across LATAM, EMEA and APAC during 2027, giving more brands access to the creative, experiential and commerce-driven solutions that bring Uber’s connected advertising platform to life.

Designing for how consumers actually make decisions

Across Uber, there are nearly 200 million monthly active users and 40 million trips every day.¹ These moments go well beyond a single app session. They happen while people are deciding where to head, what to order, what to buy, and what feels worth picking next.

Over the past few weeks, we’ve rolled out new ways for brands to connect with customers in those moments. We’ve brought Uber Advertising straight into existing workflows with APIs and boosted on-platform engagement opportunities with offer solutions that help restaurants influence choices and build loyalty. We’ve also broadened how brands can reach customers across Uber’s marketplace with premium formats on Uber Eats, the ride experience with offers on Uber, and beyond Uber’s apps with Offsite Ads.

On their own, each of these innovations creates a new opportunity for brands to connect with consumers. Together, they represent something bigger: a more connected approach to advertising built around the way life moves and how people actually make decisions. 

What started as individual chances to influence decisions is now becoming the ability to connect with consumers at multiple points throughout their day. Together, these experiences show a bigger shift towards reaching consumers wherever choices are being made—from what to order to where to head next.

"As Uber Advertising keeps growing, we're focused on making advertising more accessible for businesses of all sizes. Our vision is to bring together the tools, experiences, and insights advertisers need to connect with customers across Uber Eats, Uber, and beyond—whether they're running a straightforward self-serve campaign or managing complex cross-platform strategies. In the end, we want to help advertisers understand which combinations work best for their goals so they can connect with customers in the ways that are most effective for their business."

Manas Mittal, VP of Product, Advertising, Membership & Rides Marketplace at Uber

Opening new roads to the Uber Advertising platform

As Uber Advertising becomes a more unified platform for brands to reach consumers where they already are, we’re also making it easier for advertisers to connect offers and measurement capabilities into the broader systems brands already use.

That’s where the Ads APIs become a key foundation. By giving advertisers and partners more direct access to Uber Eats ad products, campaign activation and performance measurement, APIs help cut down friction, improve buying efficiency and bring Uber Advertising more directly into existing workflows. Over time, we’ll keep expanding API capabilities so brands have more flexibility in how they plan, buy, optimise and measure with Uber Advertising.

Partnerships are another important part of making the platform more accessible. Through our partnership with Mastercard Commerce Media, Uber Advertising is expanding advertiser reach so more brands can connect with Uber customers at key moments when it counts. The solution will use Mastercard's proprietary insights to deliver more relevant content, including offers, to Uber customers, creating value for both consumers and advertisers. The partnership will kick off in the U.S., with plans to roll out to more markets.

Together, the Ads APIs and Mastercard partnership represent the next stage of Uber Advertising’s growth: a more unified, more accessible platform that meets advertisers where they want to activate, measure, and create value for customers.

Turning movement into momentum

The next chapter of commerce media isn’t defined by channels. It’s defined by how well brands can connect with consumers across the moments that shape what they do next. By activating complementary solutions together, brands can create smoother consumer journeys to drive stronger engagement, acquisition, and growth.

And more and more, we're seeing those moments create impact beyond the platform itself. A recent independent, third-party validated study with Affinity Solutions found that Sponsored Listings on Uber Eats led to a 27% incremental increase in sales across all channels and a 5% incremental increase in in-store sales, showing how engagement on Uber can influence real-world outcomes beyond just a single transaction.²

Because life’s movement isn’t just about where people go. It’s where choices are made. And we’re only just getting started.