Uber Advertising Launches New Marketing Solutions for Restaurants with Deal Drops and Reorder Rewards

"Dining decisions are increasingly being made in real time, based on what feels most relevant and valuable in the moment. With Deal Drops and Reorder Rewards, we’re giving restaurants new ways to connect with customers during key decision-making moments—whether that’s tapping into demand around cultural events or encouraging repeat orders with post-purchase rewards—helping brands go beyond general awareness and become the top choice when customer intent is at its peak."

Tony Bandanza, Head of US&C Restaurant Advertising at Uber

Deal Drops: Capture event-driven demand when intent is at its peak 

Before major cultural events, food becomes part of the plan.

Customers are making plans with mates, checking the time, and deciding what food to order for the occasion. Orders often peak in the lead-up, as customers make their final choice before the event kicks off. For restaurants, that’s a great opportunity: show up with something timely, relevant, and easy to pick.

Deal Drops are designed to meet demand when it’s at its highest. For one hour before select events, participating restaurants can offer special, time-limited deals that match what customers are already doing: making plans, checking the time, and deciding what to order before the event kicks off. Restaurants can also set limits on stock for each drop, creating urgency and excitement as customers hurry to snap up deals before they disappear.

• In-app and push notifications create urgency before the window closes
• Home feed visibility puts those offers where customers are already looking 
• A dedicated hub brings all participating deals together in one spot

The result is an offer experience that helps restaurants grab attention when intent is high, and become part of what customers pick for the occasion.

Reorder Rewards: Turn every order into the start of your next one 

Customers have more choices than ever, and even a great experience isn’t always enough to get them coming back. Timing, value, and convenience all play a part in whether a restaurant becomes part of a customer’s regular routine—or just a one-off order.

Reorder Rewards extend the relationship beyond checkout, turning each order into a reward and each reward into a reason to come back. By giving customers a timely incentive to order again sooner, restaurants can encourage repeat behaviour, strengthen loyalty with customers who have already chosen them, and become part of their regular routine.

That convenience can deliver measurable results. Early global findings showed that restaurants using Reorder Rewards saw about a 5.5% average increase in sales.² compared to what they would have earned without them.

"What gets us excited about Reorder Rewards is being able to stay relevant after the first order by encouraging customers to engage more often. It gives customers an easy reason to come back, giving us real opportunities to showcase new items and build longer-term relationships, rather than just one-off transactions."

Jorrie Bruffett, Managing Director, US, Joe & The Juice

The result is a rewarding experience that builds the relationship beyond checkout—helping restaurants stay front of mind and making the next order feel like the natural next step.

New ways to make it an easy yes

Every order starts with a choice—shaped by what customers need, what they’re planning, and what feels easiest right now. When a restaurant gives customers a reason that feels timely and useful, that choice becomes simpler.

With Deal Drops and Reorder Rewards, Uber Advertising is giving restaurants more ways to connect with customers when key decisions are being made—from high-intent cultural events to post-purchase re-engagement. These new offer solutions help turn attention into action, and one-off orders into stronger customer relationships.