Uber Art celebrating Vienna
Uber brings art to the streets of Vienna.
Image credit (all photos): (c) Uber/Niklas Stadler
Art and culture scene is very important to Uber - especially in a city like Vienna, where art has always played an important role.
In cooperation with the art media house TheArtGorgeous and Vienna Art Week, Uber will present mobile works of art by young, up-and-coming artists who live and work in the city - Melanie Thöni, Daniel Ferstl and Onka Allmayer-Beck.
Viennese and tourists can not only admire Uber Art on the streets of Vienna, but with a bit of luck they can also book them via the Uber app.
Melanie Thöni
Melanie Thöni describes her art as a mixture of tradition and modernity. Her works mainly feature pairs of opposites, as well as the femme fatale. In 2018, the artist moved from Tyrol to Vienna to study at the Academy of Fine Arts. "Passion, a love of nature and Tyrolean traditions play a large and important role in my paintings," explains Thöni. "Tradition meets a modern interpretation - I try to tear the historical model out of a romanticizing context in order to make its problems accessible. The 'ideal world' breaks into a conglomerate of colors and allows tradition and conservative role models to be questioned from a new, more critical perspective." In her motif, she takes up the theme of the shepherd, with whom she associates protection and security. Melanie Thöni's works have been shown in Tyrol, Vienna and London, among other places.
Follow Melanie on Instagram: @mellithoeni
Daniel Ferstl
Daniel Ferstl, who was born in Linz, also came to Vienna for his studies. He describes his style as analytical, but also hopeful, human and humorous. The latter is also reflected in the design he created for Uber Art. The many smileys immediately put everyone in a good mood. "I chose this motif because it is the epitome of cheerfulness for me. I want people to approach my work, interact with it and react to it. I'm all the more excited to find out whether the 'laughing' cars will cheer people up," says Ferstl. His works have already been shown several times both nationally and internationally, including in London, Brussels, Amsterdam, Los Angeles and Berlin.
Follow Daniel on Instagram: @daniel_ferstl
Onka Allmayer-Beck
Onka Allmayer-Beck was born in Austria, studied at Central Saint Martins College of Art and Design in London and then moved to Milan, where she worked as a fashion designer for Strenesse and Giorgio Armani, among others, for over a decade. Today she works as a ceramic artist in Vienna and describes her art as intuitive, handmade and full of life. She describes herself as a born cheerleader, which is particularly evident in her work with young people: "I find it extremely important to ignite curiosity and passion, through words and actions. Like in the collab with Uber, where I wanted to emphasize the 'human touch'. We are living in difficult times, so it is all the more important to reach out." In her opinion, art still has the old reputation of being elitist, and although there is no shortage of offerings in Vienna, many people still don't realize that it also appeals to them. "Uber Art brings art to the street and maybe one or two people will be inspired to go to a museum or gallery again," says Allmayer-Beck, whose works are part of the permanent collection of the MAK (Museum of Applied Arts).
Follow Onka on Instagram: @onxydizzyfingers
Photo gallery
Three artists, three distinctive designs. Click through the gallery to see how they look on the streets of Vienna.
Melanie Thöni
"Passion, a love of nature and Tyrolean traditions play a large and important role in my paintings," explains Thöni.
Melanie Thöni
"Tradition meets a modern interpretation - I try to tear the historical model out of a romanticizing context in order to make its problems accessible," says Thöni.
Melanie Thöni
"The 'ideal world' breaks into a conglomerate of colors and allows tradition and conservative role models to be questioned from a new, more critical perspective."
Melanie Thöni
Melanie Thöni's design explores the theme of the shepherd, with whom she associates protection and security.
Melanie Thöni
Her works have been shown in Tyrol, Vienna and London, among other places.
Daniel Ferstl
"I chose this motif because it is the epitome of cheerfulness for me," says Ferstl.
Daniel Ferstl
"I want people to approach my work, interact with it and react to it."
Daniel Ferstl
"I'm all the more excited to find out whether the 'laughing' cars will cheer people up."
Daniel Ferstl
His works have already been shown several times both nationally and internationally, including in London, Brussels, Amsterdam, Los Angeles and Berlin.
Onka Allmayer-Beck
"I find it extremely important to ignite curiosity and passion, through words and actions. Like in the collaboration with Uber, where I wanted to emphasize the 'human touch'," says the artist.
Onka Allmayer-Beck
"We are living in difficult times, so it is all the more important to reach out," she says.
Onka Allmayer-Beck
"Uber Art brings art to the street and maybe one or two people will be inspired to go to a museum or gallery again," says Allmayer-Beck.
Onka Allmayer-Beck
Her works are part of the permanent collection of the MAK (Museum of Applied Arts).
About