JourneyTV
Own the ride with the largest screen in the car and capture audience attention while they’re on the move.
查看实时操作
JourneyTV 可显示为全屏或小部件屏幕，支持最多 8 张视频和静态素材卡片，并可选择发送到手机功能或自定义行动呼吁。
JourneyTV | 小组件界面
Video
• Duration on screen: 15 to 120 seconds
• Aspect ratio: 16:9
• Format: MP4
• Max size: 1280 x 720px
• Size of video: Up to 10MB
Static display
• Duration on screen: 15 secs (recommended) or 30 secs
• Aspect ratio: 16:9
• Format: PNG
• Max size: 1280 x 720px
• Size of video: Up to 5MB
Copy
• Headline: 50 characters max. (Will not appear during full screen takeover)
• Body copy: 50 characters max. (Will not appear during full screen takeover)
• CTA: 20 characters max or “Send to phone”
Ad Tag
A small graphic added automatically by Uber
JourneyTV | 全屏
Video
• Duration on screen: 15 to 120 seconds
• Aspect ratio: 16:9
• Format: MP4
• Max size: 1280 x 720px
• Size of video: Up to 10MB
• Safe zones: During fullscreen playback, corner regions may be obscured by UI elements. Avoid placing important content in the corners.
Static display
• Duration on screen: 15 secs (recommended) or 30 secs
• Aspect ratio: 16:9
• Format: PNG
• Max size: 1280 x 720px
• Size of video: Up to 5MB
Copy
CTA: 20 characters max or “Send to phone”
Ad tag
A small graphic added automatically by Uber
Creative tip
The "Send to Phone" widget will always appear in the bottom left of full screen takeovers (margin of 36 pixels from bottom and left edges) so do not place any critical text or images in that section if using “Send to Phone”.
JourneyTV | 发送到手机（在应用内）
只需轻点一下，专属界面便会在乘客的优步应用中弹出。此外，行程结束后，还会向乘客的个人邮箱发送一封推广邮件。
JourneyTV | 发送到手机（邮箱）
Logo
• File format: PNG
• Logo size: Min-height: 50px, Max-height: 100px
Hero image
• File format: PNG, JPG, animated GIF
• Image sizes (mobile / desktop) provide one of the following sizes:
430x192 / 700x240
430x322 / 700x394
430x430 / 700x700
430x573 / 700x933
Copy
• Email subject line: 60 characters max
• Pre-header: 80 characters max (optional)
• Headline: 50 characters max
• Sub-headline: 50 characters max (optional)
• Body copy: 125 characters max
• CTA: 20 characters max
JourneyTV | 实用指南
以视频为主
通过视觉、听觉和动态效果，迅速吸引用户的注意力。
通过展示强化您的信息
在视频播放后，通过展示广告持续强化品牌形象。
通过更长的视频延展品牌形象
使用扩展视频格式分享品牌内容或电影预告片，打造更深入的故事讲述。
用“发送到手机”激励操作
通过“发送到手机”功能激发用户行动，让他们在个人设备上获得更优质的广告体验。
• 通过有力、定制化的行动呼吁或限时优惠，吸引用户点击按钮
• 使用“发送到手机”功能，避免使用二维码
优化广告位
JourneyTV 针对 8 张创意卡片进行了优化，单张时长为 15 秒至 2 分钟，总时长不超过 2 分钟。支持静态与视频创意的组合 。如需定制创意方案，请联系您的合作车主。
部分产品可能不面向您所在的市场提供。请咨询您的优步客服代表。