Maltesers boosted sales with a multi-surface strategy
Success Story
The confectionery brand drove consideration and affinity, and used a brand lift study to measure it.
90% said Maltesers is a brand they trust (+8pp general population)
56% know the brand 'very well' (+17pp general population)
42% Would consider a purchase (+15pp general population)
Objective
Maltesers wanted to grow brand awareness in the crowded confectionery market of France.
Strategy
The brand opted for a full-funnel approach, using multiple Uber Eats ad placements to reach people at different moments of their purchase journey. Maltesers also opted for a brand lift study to measure the campaign's effectiveness.
Results
The brand lift study showed extremely positive sentiment and awareness for Maltesers. Plus, the brand saw a 12% sales increase – reaching over 1M unique Uber Eats users.
Format: Post-Checkout Ads, Storefront Ads, Homepage Billboards
Market: France
Vertical: CPG/Grocery