Reach people
on the move
Uber data reveals patterns in how people move
From the intent woven into them to the actions that follow—shaping a dynamic understanding of how decisions play out in real time
Real-time signals
Live activity across trips and orders.
Contextual signals
Location, time, event, and environmental triggers.
Behavioural signals
Observed purchase and browsing actions.
Historical signals
Aggregated patterns and long-term trends.