HSBC attracts attention from international travellers
Success Story
This financial powerhouse used Post-Checkout Ads to build awareness at a crucial moment.
54% Said the ad grabbed their attention
+14pp Likelihood to look for more information (exposed consumer lift)
+6pp Higher intent to use an HSBC card (exposed consumer lift)
Objective
Foundation, on behalf of HSBC bank, wanted to build awareness for their Everyday Global Account. The new product helps people use their own currency while travelling internationally.
Strategy
HSBC targeted international travellers in Australia with both on-ride Journey Ads and Post-Checkout Ads within Uber Eats. All ads spotlighted the new product's benefits for travel. Then, they measured the impact with a brand lift study.
Results
In addition to above-benchmark engagement rates during the campaign, the brand lift study revealed a lasting positive impact on consumer opinion, intent to use and likelihood to search for more information about HSBC products.
Format: Journey Ads, Post-Checkout Ads
Market: Australia
Vertical: FinServ