Riding with decision-makers at one of the world’s biggest tech events

Success Story

Four brands teamed up to get the most out of their event sponsorship using event geofencing and smart targeting.

94k riders reached during trips to Dreamforce (vs 40k attendees)

175s Average view time (vs 90–100s benchmark)

2.1% CTR

Objective
Four B2B technology brands wanted to maximise their event sponsorship and drive consideration among Dreamforce 2023 attendees.

Strategy
Using Uber's 1st party data to target business decision makers going to and from Dreamforce conference, four tech brands used geofencing and in-trip Journey Ads.

Results
The four ad partners extended their reach to more than 2x the event attendees. With Journey Ads, they captured the attention of conference goers as well as other business decision makers in the area.