Design
Crafting life-changing products and solutions for users from different cultures, backgrounds, and abilities isn’t just a challenge—it’s a calling. Our design team imagines the best potential impact we could make, and then we take a human-centric approach using cutting-edge design principles and technologies to turn it into a reality. Used by millions, the results go far beyond functional to deliver products that are intuitive, ingenious, and delightful.
A few of our principles
Excerpted from 77 Things, a primer for those who work in Uber Design.
Act responsibly
The work we do has personal and social impact, and once you realize that, your efforts shift to improving people’s lives.
Put design at the center
From concept to launch, we use design as the center of our process to discover what to make, and how to make it together.
Say ‘we’ not ‘me’
Our team of motivated and talented individuals is collectively empowered to build extraordinary things.
Inside Design
Designing the latest generation of Uber Navigation: maps built for ridesharing
Dylan Babbs, Senior Designer for Tech, shares the process of redesigning Uber Navigation using rapid prototyping and data-driven design.
Designing for Inclusivity: The Intersection of Equity and UX for Mobility
In this episode of Designing for Movement: The Mobility UX Podcast, Erica Ellis, Senior Manager and Head of Product Equity Design, and Briana Gilmore, Head of Public Policy, Accessibility & Marginalized Communities, join host Julian Brinkley as they discuss our efforts to create an accessible platform, the role of companies such as Uber in driving positive change in the transportation industry, and the intersection of equity and design in the tech industry.
A11y Camp Bay Area: Making tech experiences better for everyone
Focusing on users with different abilities and covering digital accessibility topics from desktop software, mobile apps, social media, and everything in between, we're excited to continue our journey to make tech driven experiences better for everyone.
From monologues to dialogues—unlocking designer-developer collaboration
Maria Hristoforova, Senior Product Designer, shares how we can unintentionally continue the cycle of miscommunication, and avoid turning our systems into building blocks that can never be fully assembled.
Taking a leap of faith in choosing a career path and investing in research with Jing Jing Tan
"There's so much optionality out there. Until you've made that conviction to pursue your passion, you might not be aware of those options," shares Jing Jing Tan, a self-proclaimed psychology geek currently leading user research at Uber Eats in Toronto.
Evolving systems with data and heart
We've built a cross-platform design system with hundreds of thousands of weekly Figma inserts and an accompanying super plugin. But like everyone, we started with only a few components and multiple one-off plugins. We've carefully matured our design system through data and heart. Yet it hasn't been always straightforward.
Weaving equity into the way the world moves
Shift unequal power dynamics. Recognize how your identity informs your perspective. Prioritize your impact over your intentions.
These are 3 principles behind our quickly growing Product Equity team, established as part of our commitment to fight racism with technology.
A blueprint for success: Designing user experiences at Uber
Are you stepping into a new role or looking for a fresh approach to your current job? In the latest Digital Workplace Impact podcast, our very-own Andrea Baltazar, Senior Manager of Product Design, shares her blueprint for an effective first 100 days with any organization.
Our work
Our work reimagines the way the world moves for the better. Here are case studies that have surprised, delighted, and connected our customers.
From patterns to platform
A behind-the-scenes look at 77 Things
The inspiration behind our brand redesign
Telling Uber’s story for our IPO
Get to know us
Find out how our team has deepened their craft while working at Uber.
Kiran Arshi
Sr Designer, Tech
“At Uber, I’ve had the opportunity to embrace ambiguity, challenge myself, and become an advocate for the things I care about. Being at a company where I’m heard, celebrated, and empowered to grow makes me a better designer and a better person every day.”
Remon Tijssen
Sr Director, Design
“Design at Uber is not for the faint of heart. Many of the things that happen in life happen with Uber. There is both breadth and depth to our work which aims to continuously improve and elevate the experience for our consumers and earners. We are motivated and collectively committed to pragmatically envision and systemically execute against these challenges and opportunities.”
Elodie Gomes
Research Operations
"At Uber, our Design Operations team partners with the Design and Research teams to navigate opportunities, embracing challenges and creating cohesive experiences for our users. Resources, workshops, and events are always available to enable your growth."
Jing Jing Tan
Sr User Experience Researcher
“At Uber, we are not just building software, but also building for real-life interactions. There are face-to-face interactions between drivers + riders, or between merchants + couriers + consumers. So our design and research touch upon both product and service design, which is super energizing!”
Mariclare Rethore
Brand Designer, Brand Experiences
"At Uber, I've had the opportunity to work with best-in-class designers, marketing partners, and product experts who are truly experts in their craft. It's energizing to be a part of a creative team that's not only incredibly passionate about evolving the brand but also deeply inspired by the mission to reimagine the way the world moves for the better."
Emily Felipe
Digital Designer, Brand Experiences
"What's unique about the Brand Experiences team at Uber is that it's a place where we take creative storytelling and expand upon that narrative on a visual scale — from building robust digital systems and toolkits to capturing the brand voice through illustration and photography. The team is also close-knit and deeply passionate about setting everyone up for success, so you ultimately feel supported and encouraged to grow as a designer."
Explore our Design teams
- Brand
Our Brand Experience team is responsible for creating an instant and positive emotional connection with our 90 million–plus users and amplifying our company's mission and values.
- Marketing
Through great storytelling and carefully executed campaigns, marketing wins over customers and earns their loyalty by helping them get maximum value from our products.
- Product
A cross-disciplinary team of designers, engineers, researchers, and writers, we create systems, not just screens. We strive to understand the relationships between our digital systems and real-world outcomes.
Teams
Departments
Offerings
Locations
Asia Pacific
Europe, Middle East & Africa
Latin America
United States & Canada
Inside Uber