Objective
Warner Music wanted to drive awareness and downloads of Ed Sheeran's album, Subtract, among music lovers.

Strategy
By targeting those who'd taken an Uber to a music or entertainment venue in the last 90 days, Warner Music efficiently reached its niche concertgoing audience with compelling on-ride Journey Ads.

Results
And it paid off as music and entertainment venues drove clicks that were 2x benchmarks. Venue targeting maximized impact while also providing unique insights for the best days to target music lovers for future campaigns.