Leading the pack: an exclusive interview with Uber’s Chief Barketing Officer

Imagine the corporate world as a giant dog park 🐾, where innovation fetches 🎾 success and the mailman isn’t the only one running in circles. In the midst of this, there’s a tail-wagging disruptor 🐕 making paw-sitive changes, one bark 🗣️ at a time. 

Meet Teddy, Uber’s Chief Barketing Officer. With a nose 👃 that can sniff out trends faster than you can say “squirrel!” 🐿️ and loyalty that puts human’s best friend to shame, Teddy is more than just an employee; he’s the leader of the pack 🐺. 

From negotiating treats 🦴 to chasing the company’s KPIs (Kibble Performance Indicators), Teddy’s day is a fur-filled adventure 🌳 in marketing like no other.

Let’s dig into his story.

It starts with a morning sniff-around the office to greet my team 🐾. I believe in leading by example, so I ensure everyone feels welcomed. My day is packed with meetings 📊, from discussing pawlicies to strategizing our next big fetch in the market. And yes, plenty of zoomies around the office to keep the energy high!

I love that I can bring my human to the office everyday. It’s great socialization time for her with the other humans! And oh, I must howl about another fantastic perk—the free snacks at reception! Yum yum yum.

My role is all about sniffing out the best opportunities and marking our territory in the market. I use my keen sense of smell to guide the team towards unexplored avenues and dig up hidden gems 💎. My barketing strategies are all about loyalty and creating a fetching experience for our users.

Seeing the impact of our team’s hard work. Whether it’s the joy of a successful campaign or the wagging tails of our satisfied customers, knowing we’ve made a difference is truly rewarding. Also, the belly rubs after a job well done are pretty great too! 🤗

Staying ahead of the pack requires constant vigilance and a curious nose. I attend dog parks (networking events) and keep my ears perked up during walks. It’s all about staying connected to our community and listening to their needs and barks.

That’s easy! Go fetch it. As the Chief Barketing Officer here at Uber, Go fetch it isn’t just my daily mantra; it’s how I approach every challenge and opportunity with my tail wagging and eyes on the prize. Whether I’m chasing down innovative solutions or fetching the next big idea, my goal is always to bring it back and lay it proudly at the paws of my team, proving that with a champion’s sniffset, every fetch is within paw’s reach.

Believe in your bark! The corporate world might seem intimidating, but with determination, a keen sense of smell, and a loyal heart, you can make a significant impact. Always stay true to your instincts and remember, a friendly wag can open many doors. 🚪

P.S. Our Mission Bay HQ is dog-friendly, with humans and dogs working together in harmony day in, day out

P.P.S. Stop by reception for some homemade dog treats

P.P.P.S Work with Teddy