Uber Eats Hong Kong announced it is launching the city’s biggest-yet restaurant-focused marketing campaign with celebrity endorsement from Joyce Cheng and Alfred Hui. Uber Eats will be gifting ready-to-use celebrity-endorsed marketing toolkits for over 3,000 small and medium restaurant-partners to use on their store front, menus and social media.
The campaign celebrates and supports local restaurants that make up Hong Kong’s unique food culture. The platform has enlisted the help of two local celebrities, Joyce Cheng and Alfred Hui, who share the same passion to reintroduce local culinary heroes to Hong Kong. Uber Eats is investing tens of millions of dollars to spotlight small and medium restaurants on the platform, an opportunity Uber Eats believe will be invaluable to small local businesses.
Uber Eats Restaurant-Partner Mr. Sin, Owner of Fat Boy Wannam Siu Wok Noodle, said, “It has been a tough year for the industry and especially for small businesses like ours. It’s heartwarming to know that Uber Eats understands the challenges we face as small family-run businesses, and is thinking out of the box to help. My mother and I run this store ourselves, so we barely have time to think about marketing, nor do we know how to. We are very excited that Joyce and Alfred are supportive of local gems like ours, and we can’t wait to use the marketing assets. We are a small shop, so we look forward to having Uber Eats deliver more of our hearty Yunnan-style noodles to more Hong Kongers.”
Coming out of a year where the restaurant industry has been hit the hardest, Uber Eats wants to play a role in championing and future-proofing Hong Kong’s vibrant food culture. Uber Eats is doubling its media and marketing investment in Hong Kong this year to spotlight local restaurants, which includes promotional offers for users, tailored co-marketing with restaurant-partners, out-of-door advertisements, television commercials and much more. As the campaign progresses throughout the year, Uber Eats expects to see 40-60% growth in new restaurant sign ups and more than 300,000 new users join the Uber Eats community.
Elisa Janiec, General Manager of Uber Eats Hong Kong, said, “I’m excited that we’re launching our first-ever Tonight I’ll Be Eating campaign in Hong Kong. I’ve seen the success of this campaign around the APAC region, and am confident that it’ll bring the same awareness to our brand and to the thousands of small and medium local restaurants we partner with. Hong Kongers let’s join forces to help hardworking restaurants come out of this pandemic stronger and #makelocalfamous again. I also invite all Hong Kongers to try Uber Eats at least once, and experience the magic our platform offers, one that is so widely loved across 6,000 cities around the world.”
Uber Eats welcomes new restaurants on the platform every day, ranging from local cha chaan tengs to the city’s best poke-bowl! Download Uber Eats now and all new users can enjoy 30-days $0 delivery fee!