Uber Eats and Disney+ UK are joining forces in 2023Written by
Uber Eats and Disney+ UK are joining forces in 2023
February 13 2023 – Today, Uber Eats is announcing it’s teaming up with Disney+ UK in a campaign that will create bespoke assets celebrating the perfect pairing between delivery and Disney+ content, leveraging both new and original Disney+ shows and films.
This is the first time the Uber Eats brand has teamed up with entertainment brand in its UK marketing campaigns.
The campaign’s execution will take the form of at-home vignettes, with the creative leaning into the fandom of series and films such as “Star Wars: The Mandalorian” Season 3, “Marvel Studios’ Black Panther: Wakanda Forever”, and “The Kardashians”. Using cinematic style photography and typographic cues the campaign pairs delicious food with iconic Disney+ content and illustrates a clear food delivery occasion.
Can Akar, Head of EMEA Marketing at Uber said “We’re thrilled to be working with Disney+ to help bring their iconic portfolio of series and films alive in our new brand campaign. We hope this new collaboration will help drive sales for the 61,000 restaurants we work with across the country and spark some joy for Disney+ fans everywhere”
The campaign will activate across multiple channels including impactful OOH spots, social, and non-traditional formats alongside online video.
About Uber Eats
Uber Eats is an on-demand app and website that helps bring millions of people around the world the things they want, at the tap of a button. We partner with over 700,000 restaurants and merchants in more than 6,000 cities across six continents. From specialty local favourites to national brand names, groceries to household essentials and more, Uber Eats has what you want when you want it—with an average global delivery time of 30 minutes.
Disney+ is the dedicated streaming home for movies and shows from Disney, Pixar, Marvel, Star Wars, and National Geographic, along with The Simpsons and much more. In select international markets, it also includes the general entertainment content brand, Star. The flagship direct-to-consumer streaming service from The Walt Disney Company, Disney+ offers an ever-growing collection of exclusive originals, including feature-length films, documentaries, live-action and animated series, and short-form content. With unprecedented access to Disney’s long history of incredible film and television entertainment, Disney+ is also the exclusive streaming home for the newest releases from The Walt Disney Studios. For more, visit disneyplus.com, or find the Disney+ app on most mobile and connected TV devices.