Today, we’re announcing a partnership with blowout&go to launch bgX, a new on-demand beauty company that allows customers to book premium beauty services to their homes with just the push of a button.

One of the biggest hassles of getting a stylist appointment is both finding a time that works, and then making time to get to the salon. With bgX, customers can get an appointment in as little as 20 minutes and never even have to leave the house. The stylist will Uber to you.

bgX is built entirely around Uber for Business, which is available in over 620 cities across the world. This integration marks the first time ever a company has been entirely integrated with the Uber for Business platform and we’re excited to help connect more stylists with clients, on-demand where they want, when they want.

Here’s how it works:

  1. Open the bgX app and request an appointment. Nearby bgX approved professional salons with available stylists will then accept the booking.
  2. bgX then uses Uber for Business to get the stylist to the customer’s address seamlessly. The customer will be able to track their stylist approaching in the bgX app, just as they do with an Uber.
  3. Time to get on your glam on! After the appointment is finished, your stylist rides in an Uber back to the salon.

Ali Rafi, Founder of bgX said, “It is a win-win scenario for customers and salons. The consumer gets the convenience of a beauty treatment on demand in the privacy of their own home, hotel or office. The salon will gain access to thousands of potential new customers in their vicinity who may want to use their services, but may not have known about their offering.  We are excited to partner with Uber to make that connection happen at the push of a button.”

The bgX app is available for download now in the Apple and Google Play stores in London, Paris and Dubai.