Drivers are at the heart of our service – we can’t succeed without them – and thousands of people come into work at Uber every day focused on how to make their experience better.
We know that drivers take tremendous pride in the service they provide, moving people from A to B up and down the country. They have told us that we could do more to recognise and reward their commitment to quality service to their riders – and help them achieve their goals on and off the road.
That is why today we are announcing Uber Pro, a customer loyalty programme that acknowledges drivers, and help them to build towards their future.
On the road
With Uber Pro, drivers can unlock rewards that will help them on the road. These include two free MOTs, 24/7 roadside assistance and a discounted car maintenance allowance, all provided by the AA. Drivers can also enjoy free subsidised gym membership with Gympass. In addition, drivers will be able to receive airport pickups more quickly, which are some of the most valuable trips, and will have access to extra Destinations feature, which allows drivers to only receive trip requests going in the direction they want.
We are also proud to be expanding our partnership with AXA XL to include vehicle interruption insurance, where a lump sum payment is made to drivers if their vehicle is damaged and they are unable to earn money.* This insurance is in addition to AXA’s Partner Protection, which provides all drivers with compensation for injuries and sickness, and one-off maternity/paternity payments.
Off the road
We know that drivers’ ambitions go beyond the road – that they are often driving with big goals in mind. This is why we are partnering with Open University to offer undergraduate degrees, diplomas or certificates to drivers. The tuition is completely free, and is transferable to any eligible family member.
Open University is the world’s leading university for flexible, innovative teaching, and we believe it is the perfect fit for Uber Pro. Drivers will be able to choose from over 900 different Open University courses, which include undergraduate degree options. Courses range from business management and accounting to law and education studies.
How it works
Uber Pro is a tiered customer rewards system with four tiers: Blue, Gold, Platinum and Diamond. All drivers who opt into Uber Pro will automatically receive Blue status. To unlock rewards in the Gold, Platinum or Diamond tiers, drivers need to maintain at least a 4.85 star rating and a low cancellation rate. Drivers earn points on every trip during a fixed 3 month period which go towards unlocking a status. Drivers receive one point per trip, and three points per trip if it is taken during peak hours.
Drivers can learn about Uber Pro, see available rewards, and track progress toward their goals directly in the rewards section of the Driver App. Riders will also be able to see a driver’s Uber Pro status in the app when they request a ride.
Drivers are not adversely impacted if they do not take trips or choose to opt out of the programme. This is a customer reward programme designed to enhance the experience of drivers choosing to use the Uber app.
Uber Pro is already available in the US, Canada, Mexico, Brazil, Australia, New Zealand, India and France and we plan for it to be fully rolled out across the UK from January 2020.
All rewards and offers referred to in this post are (a) only available to participating Uber Pro drivers who meet the applicable criteria, and (b) subject to Terms and Conditions.
*The vehicle interruption insurance is provided by AXA XL, is only available if the vehicle is damaged in a covered incident and is subject to the terms of the applicable insurance policy.