Stories

Why people choose to drive with Uber

June 3, 2016 / London
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Screenshot 2016-06-03 11.06.15Millions of people use Uber to get a ride at the push of a button, but Uber is also about getting work at the tap of our app.

That’s because the licensed drivers who partner with Uber can choose where and when they drive by switching the app on and off whenever they want.

To find out more about the people who help keep London moving we recently asked Research Interactive* to conduct the first ever opinion poll of Uber’s partner-drivers.

Work, on-demand and at the touch of a button (sound familiar?!)

Screenshot 2016-06-03 11.00.18One of the key findings of the poll, being published today, is that the flexibility of Uber is the main reason for driving with our app.

Whether it’s looking after family or topping-up income from their main job, Uber allows people to fit work flexibly around their life rather than the other way round:

  • 86% of partner-drivers chose the statement ‘Uber is a good option for you and fits your life well’ as closest to their view of why they chose Uber. Just 14% agreed with the statement ‘Uber was your only option and you couldn’t find other work’.
  • This tallies with more than two thirds (68%) saying they do not drive a set number of hours. More than four in ten (41%) partners decide how many hours to drive depending on what else they have going on that week.
  • Just over a quarter (27%) set a target of how much money they want to make and drive to achieve that goal while and a small number (7%) drive on the spur of the moment! Only one in five (21%) drive a set amount of hours, regardless of how much they make.

Working to live, not living to work

Screenshot 2016-06-03 11.06.23According to Uber’s own data, the average number of hours spent logged into the app has gone down – from 30 hours per week in the first quarter of 2014 to 28 hours per week in the first quarter of 2016.

The majority of partners drive with the app part-time:

  • More than half (56%) were logged in to the Uber app for less than 30 hours a week in the first quarter of 2016, compared to 51% in 2014.
  • More than one in five (21%) used it for less than ten hours a week and 17% for 10-20 hours a week. And the proportion logged in to the app for more than 40 hours a week has fallen from 34% to just 28% in the last two years.
  • This increasingly ‘part time’ approach to Uber reflects the fact that – as Research Interactive found in their poll – for the majority of partners (51%), driving with Uber is not their only source of personal income – and for many (38%), Uber is not the largest source of personal income.

Get there with Uber

Screenshot 2016-06-03 11.06.11Thousands of people who would never previously have considered driving are using Uber to become their own boss and make money to achieve their goals.

Whether it’s fitting driving around taking the kids to school, studying, saving for a deposit on a house, or being able to take the family on holiday, increasing numbers of partner-drivers are taking advantage of the flexibility driving on the Uber platform allows.

Screenshot 2016-06-03 11.00.26In fact two-thirds (68%) of people signing up to drive with Uber in London since the start of the year have been referred by an existing partner-driver.

Next week we’re launching our first major ad campaign in the UK starring real riders and drivers and showing where they’re going with Uber. We want many more people to have the opportunity to get work at the push of a button, so to find out more about driving with Uber, click here.

 


* Research Interactive conducted an online poll of 551 Uber partner-drivers in Greater London between 25 March and 22 April 2016.


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