Uber has announced the appointment of Michael Levine as Head of APAC Sales for Uber Advertising, as the company deepens its focus on regional growth and localised innovation. Based in Australia, Levine will lead Uber Advertising’s sales and operations across Australia, New Zealand, Hong Kong, Taiwan, Japan and India. 

As Uber Advertising’s first international lead, appointed as Head of Advertising for ANZ in 2022, Michael played a pivotal role in launching Uber Advertising’s first international market. Under his leadership, and through his interim support leading other teams across APAC, the APAC business has exceeded growth expectations and achieved industry recognition, including the ANZ team being recognised as Mumbrella’s 2024 and 2025 Sales Team of the Year.

Michael’s appointment comes as Uber’s Advertising division accelerates its expansion across APAC, offering brands and advertisers a powerful platform to connect with consumers in high-intent and real world moments – whether they are ordering dinner, making a top-up purchase, or heading across town. 

“Uber Advertising connects brands with consumers in real-world moments that drive action and leave a meaningful impression,” said Megan Ramm, Global Head of Sales for Uber Advertising. “Michael has been instrumental in building our Uber Advertising business in ANZ from the ground up. I am thrilled to see his leadership take Uber Advertising to our next phase of growth and expansion across the APAC region.”

In his new role, Michael will oversee a rapidly growing team of over 50 sellers across the region, with a focus on expanding advertiser relationships, enhancing insights and measurement capabilities to help brands understand and optimise performance, and collaborating with local teams to ensure product localisation for each market. 

On his new appointment, Michael said, “The APAC region spans an extraordinary range of markets, cultures, and capabilities. With that comes a wealth of untapped potential and exciting customer challenges to solve. Uber Advertising has proven to be an indispensable partner to APAC brands, with innovation and agility at the heart of our team. I’m looking forward to building on that momentum and partnering with brands to reach consumers where and when it matters most.”

Uber Advertising has grown significantly across the region, partnering with major consumer brands, agencies, and merchants to drive business outcomes at scale. With strong performance in sectors such as QSR, Grocery, FMCG, Retail, as well as non-endemic advertisers, the business continues to see rising demand for advertising solutions across both rideshare and delivery.

With highly engaged consumers across APAC using the Uber and Uber Eats apps daily, the platform offers advertisers a unique opportunity to reach audiences during moments of decision and movement. By leveraging rich behavioural data and a range of ad formats across the platform, Uber Advertising enables brands to deliver contextually relevant, high-impact messages with intent and scale.

Uber Advertising offers a powerful and expanding suite of advertising solutions designed to reach Australian consumers in high-intent, real-world moments across both mobility and delivery, including: 

  • Journey Ads (Uber rides) that capture consumers’ attention during their trip with ad units that drive purchases and brand awareness as they move with purpose.
  • Post-checkout Ads (Uber Eats – both endemic and non-endemic) are displayed after an order is placed, allowing brands to promote to purchase-minded consumers as they await updates on their order.
  • Sponsored Listings (Uber Eats) across Uber Eats to help merchants capture the attention of ready-to-purchase consumers.
  • Sponsored Items (Uber Eats) promotes a brand across an ever-expanding network of grocery, convenience, and alcohol retailers on Uber Eats, enabling brands to reach high-intent shoppers across every point of product conversion, including Storefront / Category Browse and In-Store Search, and convert interest into sales.

In addition to the above, Uber Advertising recently announced the expansion of Ride Offers (Uber rides) on Journey Ads to Australia. Ride Offers is a new ad product that lets brands reward Uber riders with high-value offers on their next eligible ride. As Uber Advertising continues to scale globally, Ride Offers represent a powerful opportunity for brands to show up in users’ lives with relevance, utility and purpose – ensuring ad dollars make meaningful connections with riders.

Uber Advertising is now available in over 30 markets globally, helping brands connect with customers on the move.