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Introducing New Prices In Victoria

March 30, 2016 / Melbourne

Here at Uber, we’ve always been committed to offering riders more affordable and reliable ways to get from A to B, whilst ensuring that our driver-partners are busy to help maximise their earnings.

After almost two years of the uberX service in Victoria, we’ve learned that one of the best ways to increase driver-partner efficiency is to boost demand for rides. And one of the most effective ways to boost demand is to cut prices for riders.

That’s why today, Uber will be introducing a 15% reduction in uberX prices to get more riders on the road taking more trips, and in turn increase driver-partner earning potential.

When we reduced uberX prices in Melbourne last year, the result was many more people choosing uberX to get around, and Uber’s driver-partners spent less time online waiting and more time on trips, creating a more efficient use of their time.

Pricing is a science, and each city is different – over the years, we’ve learned more about the choices riders make, and how those choices impact earnings for driver-partners. In the coming month, we’ll be watching closely to see if riders are taking more trips, and if we find that driver-partners aren’t busier as a result of these reductions, Uber will review prices again.

Screen Shot 2016-03-30 at 2.00.30 pm


In addition, Uber is introducing a $30 gross/hour guarantee of fares for driver-partners over the coming weeks.

Thank you for continuing to choose Uber as we work towards a better, smarter way of getting from A to B that saves riders money and increases trips for driver-partners.


These changes apply to uberX and uberASSIST only. UberBLACK prices are not being adjusted.

Figures in the map above represent new average fares at standard pricing rates