Marketing

We highlight the power of Uber’s platform for businesses of all types. A truly global team, we support Uber for Business, Transit, Merchants and Freight via product marketing, performance, content, and regional demand generation.

Through the lens of our brand and culture, we define brand positioning and vision, and create integrated marketing campaigns that connect with customers and drive engagement and brand preference.

The Creative team is our award-winning in-house agency that tells stories across all channels to demonstrate how Uber enriches lives and connects people to all the things, places, and people they love.

The Creative Production team is built much like a production studio to create meaningful expressions of our brand through video, photo, and digital mediums. From producing documentary-style films to integrated campaigns, activations, product launches, and everything in between, we are the creative engine for storytelling.

CRM is where user relationships, loyalty, and brand value are built through marketing strategies and activities. We allow Uber to develop long-term relationships with established and new customers, all while helping streamline business performance.

We blend world-class research and business strategy to push Uber forward and find undiscovered ways to unlock Uber’s fullest potential. By acting as objective truth-seekers, our team champions the needs of Uber’s customers, challenges organizational assumptions, and provides data-driven recommendations to grow Uber’s business.

We deliver world-class research and data science to push Uber forward and find ways to unlock Uber’s fullest potential. By acting as objective truth-seekers, our team champions the needs of Uber’s customers, challenges assumptions, and provides data-driven recommendations to build great marketing communications, grow Uber’s business, and measure marketing impact.

Marketing Operations is the backbone of marketing and focused on aligning people, process and tools to allow core marketing functions to deliver their best work. Working in close partnership with marketing leadership, we’re responsible for establishing clear plans and priorities, long-term process and governance, the right marketing tools ecosystem and alignment of cross-functional teams.

At Uber, Product Marketers occupy the intersection of product development and marketing strategy. Product Marketing serves as the voice of the customer across all aspects of the business to ensure the products that Uber builds are globally relevant, and launches marketing campaigns to drive adoption and impact.

The Performance Marketing team develops and executes against data-driven marketing strategies to deliver growth and efficiency at scale for Uber. We are made up of media strategists, channel managers, and social media managers who are obsessed with getting the right message to the right customer at the right time in service of driving demand for our products.