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Smarter, better, diverse, reliable AI starts here

The best of Uber’s data labelling, data collection, web and app testing and localisation for your business

Build high-performing AI with trusted tech, localized data, and a global network of niche, diverse, and specialized experts—from the team and tools that built Uber. As the only market solution servicing the full breadth of AI development—from data annotation and labeling to localization to product testing—we empower the next generation of AI innovators, enabling you to go as broad or as niche as you need.

Introducing Uber AI Solutions

With over nine years of expertise in managing large-scale data labelling operations, we offer 30+ advanced capabilities, including image and video annotation, text labelling, 3D point cloud processing, semantic segmentation, intent tagging, sentiment detection, document transcription, synthetic data generation, object tracking and LiDAR annotation.

Our multilingual support spans 100+ languages, covering European, Asian, Middle Eastern and Latin American dialects, ensuring comprehensive AI model training for diverse global applications.

Our solutions include:

  • Data annotation and labelling: Expert, precise annotation services for text, audio, images, video and many more technologies

  • Product testing: Efficient product testing with flexible SLAs, diverse frameworks, 3,000+ test devices, all streamlined for an accelerated release cycle

  • Language and localisation: World-class user experience for everyone, everywhere

Uber was built to move people and things. Now, we’re moving your AI further.

64 billion trips didn’t just happen overnight. We’ve spent the past decade building the tech and operational infrastructure that allowed us to scale globally—adapting to languages, regulations, and local nuances in 70+ countries and hundreds of cities. That’s how we learned to deliver consistency, quality, and reliability at scale. Now, we’re bringing that expertise to you.

Experts for every task, everywhere

Partner with top talent from our global network of diverse, highly-skilled professionals. Our experts bring precision, speed, and scale across 200+ languages, with deep domain fluency in GenAI, STEM, law, linguistics, finance, and more.

Industry-leading solutions

Gain a strategic edge with tech built by Uber, for Uber. With built-in quality checks and customizable solutions for any use case, our tools are designed to boost performance, cut costs, and help you tackle complex projects with confidence.

Scale, at the push of a button

Tap into the tech and team powering 36M+ rides each day. With a decade of experience managing the world's largest tech-enabled marketplace, we’re masters at quickly and effectively scaling to your needs.

Curious about Generative AI?
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Trusted by innovators everywhere

The foundation for your models

(Click on the tags below for a topic most relevant to your needs)

Overview

Data collection, labeling, and annotation

Build high-performing AI models with rich, real-world datasets collected, labeled, and annotated by experts across the globe using Uber tech. We’ve trained 20,000+ AI models to date. Will yours be next?

Overview

Product testing

Launch with confidence from day one. Get key performance insights, streamlined testing, and high-impact quality assurance across multiple operating systems and 3,000+ test devices.

Overview

Localisation

Create a world-class experience for everyone, everywhere. Tap into our global network of linguists to adapt content, UI, and messaging across 100+ languages and cultures.

uLabel

A highly configurable UI platform for all your data needs

Introducing uLabel

The innovative data-labelling platform built by Uber, for Uber, is designed to redefine workflow management and elevate efficiency. This single-source solution offers a seamless environment with an advanced instruction panel for high-quality annotations and a highly configurable UI adaptable to any taxonomy and customer requirement.

With features crafted to enhance quality and efficiency, uLabel transitions the configurable UI from uTask (get more details below) to meet diverse needs, ensuring a user experience where excellence is standard.

  • Scalable, fully custom configurable workflow and work orchestration

  • Supports auditability, quality workflows, consensus, edit review and sampling workflows

  • Labelling and operator metrics improve efficiency and reduce costs

  • Configurable UI based on use case

uTask

A fully configurable, real-time work orchestration platform equipped for all your needs

Meet uTask

At the core of our solutions is maintaining the highest standards of quality.

Everything we do revolves around a framework that integrates various components to provide excellence in every aspect of our operations.

Our platform is designed to deliver scalable, fully custom, configurable work orchestration. Tailor your experience with consensus, edit-review and sampling workflows, all while monitoring labelling and operator metrics. Our configurable UI adapts to your specific use case, ensuring real-time work orchestration that aligns with your operations and elevates your workflow efficiently. Benefit from intelligent matchmaking that pairs tasks and projects with skilled individuals, optimised by our programmatic data exchange and task upload capabilities.

  • Automated configuration support for various workflows, such as edit review, sample review and consensus models

  • Programmatic data exchange and task uploads

  • One-stop source for operations metrics

  • Feedback loop

  • Real-time analytics dashboards for governance

Testlab

Uber’s custom test management and testing platform

uTranslate

Uber’s in-house platform that makes apps feel local for everyone, everywhere

Text labelling

Text labelling annotates data with tags to help machine learning models understand it, enabling tasks like sentiment analysis, entity recognition and intent classification for AI-driven chatbots, search and recommendations.

Data labelling

Image labelling

Image labelling assigns meaningful tags or annotations to images, helping machine learning models recognise objects, scenes or patterns for applications like autonomous vehicles, facial recognition and medical imaging.

Data labelling

Video labelling

Video labelling annotates frames with tags to help machine learning models detect objects, actions and events, enabling applications like surveillance, autonomous driving and content recommendation.

Data labelling

Audio labelling

Audio labelling tags sound data to help machine learning models recognise speech, music and effects, enabling applications like voice assistants, speech-to-text and sound event detection.

Data labelling

Maps

Maps labelling annotates geographic data with tags to help machine learning models recognise locations, routes and landmarks, enabling applications like navigation, geocoding and urban planning.

Data labelling

ADAS & LIDAR

ADAS and LiDAR labeling annotates sensor data to help machine learning models detect objects, lane markings and obstacles, enabling applications like autonomous driving, collision avoidance and 3D mapping.

Data labelling

Search

Search labelling tags queries and results to help machine learning models understand intent, relevance and ranking, enhancing applications like web search, e-commerce recommendations and AI-driven assistants.

Data labelling

AR / VR labelling

AR/VR labelling annotates virtual and real-world data to help machine learning models enhance object tracking, spatial awareness and interactions, enabling applications like gaming, training and immersive experiences.

Product testing

End-to-end testing

End-to-end testing ensures your app works as expected from start to finish by testing its entire workflow, including integrations, databases and user interactions, to detect issues before deployment.

Product testing

User experience testing

User experience (UX) testing evaluates a product’s usability, accessibility and overall experience by analysing real user interactions, identifying pain points and optimising design for better engagement.

Product testing

Accessibility testing

Accessibility testing ensures digital products are usable by people with disabilities by evaluating compliance with WCAG standards, testing assistive technologies and improving inclusivity for all users.

Product testing

App performance testing

App performance testing evaluates speed, responsiveness and stability under different conditions by simulating loads, monitoring resource usage and identifying bottlenecks to ensure a smooth user experience.

Product testing

Compliance testing

Compliance testing verifies that a product meets regulatory, legal and industry standards by assessing security, data privacy and operational policies to ensure adherence and avoid penalties.

Product testing

Device & OS testing

Device and OS testing ensures an app functions correctly across different devices, operating systems and versions by checking compatibility, performance and UI consistency to optimise user experience.

Localisation

Automated & manual LQA

Automated LQA (Linguistic Quality Assurance) leverages AI to detect untranslated text, truncation, formatting and linguistic inconsistencies, ensuring efficiency at scale. Manual LQA involves human reviewers verifying accuracy, fluency, cultural relevance and adherence to brand voice

Localisation

AI/Machine Translation enablement

AI/Machine Translation Enablement optimises localisation using 60+ custom MT models, domain-specific training and human-in-the-loop validation to ensure high accuracy, faster turnaround and scalability

Localisation

Routing Platform & Connector

The Routing Platform & Connector automates localisation workflows by integrating with S3, Google Suite and TMS, ensuring seamless content distribution, efficient routing and scalable translation management

Localisation

Nuanced & Experienced Linguistics

Nuanced & Experienced Linguistics leverage 1,000+ linguists and SLV vendor models, ensuring high-quality translations with domain expertise, cultural adaptation and consistency across workflows

Enhance cost efficiency by using our proven global frameworks, continuous tech innovation and rigorous process improvement measures.

Improve and increase accuracy, ensuring that every task meets the highest industry benchmarks with uncompromised excellence.

Navigate the challenging nature of AI development by making sure your technology and operations stay ahead with flexibility, adaptability and speed.